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Tunnl provides audience intelligence for campaigns and brands, delivering a data platform with hundreds of pre-built audiences and custom audience creation to guide media planning. It analyzes how people watch TV and streaming content and how they engage on social media, and users access these insights via a subscription to plan media buys and optimize ad spend. The firm differentiates itself through its political data and analytics heritage, applying that expertise to corporate and advocacy audiences for deeper, multi-channel targeting. Its goal is to help clients reach the most receptive audiences efficiently, improving messaging relevance and advertising ROI.
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
Early VC
Total Funding
$2.6M
Headquarters
Arlington, Virginia
Founded
2021
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Total Funding
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Tunnl named to Inc. 5000 list of America's fastest-growing private companies for 2026. Arlington, Virginia, August 13th, 2026, TechnologyWire Tunnl, the AI-powered audience intelligence platform, today announced its inclusion in the 2026 Inc. 5000 list of America's fastest-growing private companies. Tunnl is one of 126 Artificial Intelligence and Data companies recognized on this year's list, a group that reflects the growing importance of applied AI infrastructure across industries. The Inc. 5000 ranks the fastest-growing private companies in the United States by revenue growth over a three-year period, and inclusion signals sustained performance in one of the most competitive periods for private company growth in recent memory. Tunnl's placement on the Inc. 5000 reflects rapid adoption of the platform's approach to audience intelligence, which connects survey research, audience targeting, activation, and campaign measurement in a single closed loop platform. The company has scaled significantly over the past 12 months, adding Fortune 500 clients across healthcare, financial services, and consumer technology. Recent momentum has been driven by a broader shift in how brands evaluate research and marketing technology. As brands look to reduce the loss that happens across every handoff in a modern marketing campaign, from research to targeting to activation to measurement, demand is growing for connected intelligence platforms that keep everything under one roof. Sara Fagen, CEO and co-founder of Tunnl, who brings more than 20 years of experience across political campaigns and as a four-time founder, said the recognition reflects growing brands demand for AI platforms grounded in real, ground truth data. "Being named to the Inc. 5000 reflects the growing demand we're seeing for a new way to understand and act on human opinion," says Sara Fagen, CEO of Tunnl. "Human opinion evolves over time, so organizations need to be able to not just capture that evolution, but act on it. That's why we built Tunnl with survey data as the foundation, using AI-powered layers to make those insights actionable and scalable. Our growth is a reflection of that need, and of the true campaign operating system we've created for marketers, advocacy leaders, and agency executives." Growth Reflects Demand Across Industries The company's Q1 2026 performance underscored the acceleration. Tunnl conducted four times more custom research projects in Q1 2026 than in the same period last year, with the volume of custom surveys launched in the first quarter alone matching the total number fielded across all of 2025. Tunnl's clients span pharmaceutical manufacturers, trade associations, and Fortune 500 brands operating in high-stakes communications environments, where audience precision affects both business performance and reputational outcomes. About the Inc. 5000 The Inc. 5000 is Inc. magazine's annual list of the fastest-growing private companies in America. This year's cohort includes companies working across AI, health care, software, consumer products, food and beverage, and other high-growth sectors. The full 2026 list is available at inc.com/inc5000/2026, with Tunnl's profile at inc.com/profile/tunnl. About Tunnl Tunnl is an AI-powered audience intelligence platform that connects survey research, insights, audience targeting, insights, activation, and campaign measurement all in one closed loop platform. Founded in 2021 by data and political strategy veterans Sara Fagen and Brent Seaborn, Tunnl serves Fortune 500 brands, media agencies, trade associations, and advocacy organizations navigating high-stakes communications environments. The company is headquartered in Arlington, VA. Contact. Media Rep Jamie Kingsley Tunnl [email protected] - Advertisement -
Tunnl partners with TiVo Ads to expand local TV coverage across media planning and audience insights. Tunnl is excited to announce a new partnership with TiVo Ads, adding another layer of TV viewership data behind the audience intelligence and media planning tools in the platform. TiVo Ads' large-scale, privacy-compliant viewership signals are now integrated directly into Tunnl. This gives brands, agencies, advocacy groups, and media companies a fuller picture of how audiences engage with programming across markets, networks, and formats. For teams planning across linear and streaming, that means richer audience composition data, more precise reach and frequency analysis, and deeper exploration of real viewing behavior. Adding TiVo Ads' data is especially meaningful for teams focused on local and regional strategy, as it gives Tunnl access to more local programming than ever before. TiVo Ads' coverage will help teams whose buying strategy goes beyond national programming. Planners can see where audiences are actually spending time, calibrate investment between linear and streaming with more confidence, and build campaigns that reflect how television is watched in the markets most relevant to their brief. This partnership is part of Tunnl's broader effort to build a single, connected data stack. One that brings together historical depth, real-time signals, and scalable identity resolution in one place. The Tunnl Platform continues to be powered by a data moat no one else has: including consumer and voter data, TV viewership, and AI-driven predictions to power research, planning, measurement, and optimization. Adding TiVo Ads' local TV coverage strengthens that foundation and reinforces Tunnl's Platform as a system of record for how audiences really move across media.
BGR Group partners with Tunnl to advance ai-powered advocacy, expand offering for clients. WASHINGTON, D.C. (April 17, 2026) - BGR Group, Washington, D.C.'s premier bipartisan lobbying and public relations firm, today announced a strategic partnership with Tunnl, a leading audience intelligence platform, to further strengthen its advocacy and communications offerings through advanced data, targeting, and measurement capabilities. The partnership brings AI-powered audience intelligence into BGR Group's bipartisan advocacy offering, enabling clients to better understand and engage the audiences that shape policy outcomes. By integrating research, targeting, and execution into a single workflow, BGR can deliver even more precise, coordinated, and effective advocacy campaigns across federal, state, and local environments. "Effective advocacy must constantly evolve. Research, strategy, and execution must be increasingly integrated. Tunnl helps to achieve that integration," said Bob Wood, Chairman and CEO of BGR Group. "Tunnl adds a powerful AI-driven data and technology layer to our work, allowing us to efficiently deliver more focused campaigns that help clients achieve results in an increasingly complex communications environment." "The most effective advocacy campaigns today are built with an intelligence edge, a real-time understanding of audiences that connects research, targeting, and measurement in a way that amplifies every other asset a firm brings to the table," said Sara Fagan, Co-Founder and CEO of Tunnl. "Partnering with BGR means their clients get that edge - AI-powered, connected campaigns that deliver more coordinated, more sustained impact across every channel that matters." Tunnl's platform is built on a proprietary data foundation that includes voter, consumer, and professional datasets, along with more than a decade of insight into political behavior, issue salience, and persuasion dynamics. This approach goes beyond traditional demographic targeting to incorporate attitudinal insights, media consumption patterns, and indicators of influence and engagement, giving BGR clients a more complete and actionable view of key audiences. Through this integration, BGR clients can activate campaigns seamlessly across programmatic, social, connected TV, and other major channels. The result is consistent, reinforcing messaging delivered to priority audiences across platforms, improving both efficiency and impact. As part of the partnership, BGR will incorporate Tunnl's advanced audience intelligence capabilities into its campaign strategies - helping to identify and understand the networks and communities that shape how policy issues are framed and discussed. This allows BGR to complement its direct advocacy with tailored communications that address the broader environment surrounding key policy decisions.
FreeWheel has integrated Tunnl's syndicated audiences into its platform, enabling political and public affairs advertisers to access voter targeting data directly within CTV buying workflows ahead of the 2026 midterm elections. The integration provides access to over 3,500 issue-driven voter segments with approximately 90% match rates against eligible FreeWheel CTV inventory. With political ad spending projected to reach $10.8 billion overall and $2.5 billion on CTV in 2026, the partnership aims to streamline campaign activation as 65% of voters now base decisions on issues rather than party affiliation. The collaboration allows political buyers to activate Tunnl's research-based audiences without leaving FreeWheel's platform, reducing workflow friction during time-sensitive campaign periods whilst maintaining precision targeting across premium streaming inventory.
Audience intelligence company Tunnl announces Reach & Frequency, linear TV measurement solution.
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Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
Early VC
Total Funding
$2.6M
Headquarters
Arlington, Virginia
Founded
2021
Find jobs on Simplify and start your career today