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Overview
Turn5 operates as an e-commerce business specializing in aftermarket auto parts, running the award-winning stores AmericanMuscle.com, ExtremeTerrain.com, and AmericanTrucks.com from its Paoli, PA campus. Its products are aftermarket auto parts sold online through robust catalogs and websites, with services like free same-day shipping and pre-painted accessories to speed and simplify installation for customers. The company leverages strong manufacturer and vendor relationships and a large, customer-focused team (400+ employees) to provide prompt service and delivery, differentiating itself through its emphasis on the customer experience and rapid fulfillment. Turn5’s goal is to continue expanding its brands and reach while maintaining close collaboration with technology partners, manufacturers, and customers to stay at the industry’s forefront.
About Turn5
Industries
Automotive & Transportation
Consumer Goods
Company Size
201-500
Company Stage
Grant
Total Funding
$610K
Headquarters
Tredyffrin Township, Pennsylvania
Founded
2001
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Simplify's Take
What believers are saying
- Turn5 acquired Eckler's in 2024, expanding into classic restoration buyers immediately.
- Indeed postings in 2025 show hiring across ecommerce, video, warehouse, and controller roles.
- The 2025 Paoli headquarters opening expanded product development, testing, and content capacity.
What critics are saying
- Revelio shows headcount fell from 493 in 2023 to 481 in 2026.
- Indeed reviews in 2025 cite rude management, PIPs, and weak technical support.
- Amazon, RealTruck, Summit Racing, and JEGS compress margins; direct-to-consumer OEM catalogs threaten relevance.
What makes Turn5 unique
- Turn5 owns niche brands AmericanMuscle, ExtremeTerrain, AmericanTrucks, and Eckler's.
- It combines parts commerce with install videos, fitment guidance, and content-driven shopping.
- Its Paoli HQ and Las Vegas warehouse support rapid shipping and in-house media production.
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Funding
Total Funding
$610k
Above
Industry Average
Funded Over
1 Rounds
Benefits
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Gym Membership
Health Insurance
Vision Insurance
Dental Insurance
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 1%Parts authority Turn5, Inc. (T5) releases Part 3 of its 2023 Badlands Bronco “Gator” build featuring upgrades to its armor, appearance, and lighting.
Aftermarket parts authority Turn5, Inc. (T5) is back to unveil Stage 2 of its 2023 Badlands Bronco build — the grand prize in its summer sweeps ending September 30 th, 2023.
Turn5, an e-commerce aftermarket automotive parts retailer, officially moved to a larger headquarters facility in Paoli, Pennsylvania, a suburb of Philadelphia.
Turn5 is Hiring for 22 Jobs on Simplify!
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About Turn5
Industries
Automotive & Transportation
Consumer Goods
Company Size
201-500
Company Stage
Grant
Total Funding
$610K
Headquarters
Tredyffrin Township, Pennsylvania
Founded
2001
Turn5 is Hiring for 22 Jobs on Simplify!
Find jobs on Simplify and start your career today