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Overview
Turn5 operates as an e-commerce business specializing in aftermarket auto parts, running the award-winning stores AmericanMuscle.com, ExtremeTerrain.com, and AmericanTrucks.com from its Paoli, PA campus. Its products are aftermarket auto parts sold online through robust catalogs and websites, with services like free same-day shipping and pre-painted accessories to speed and simplify installation for customers. The company leverages strong manufacturer and vendor relationships and a large, customer-focused team (400+ employees) to provide prompt service and delivery, differentiating itself through its emphasis on the customer experience and rapid fulfillment. Turn5’s goal is to continue expanding its brands and reach while maintaining close collaboration with technology partners, manufacturers, and customers to stay at the industry’s forefront.
About Turn5
Industries
Automotive & Transportation
Consumer Goods
Company Size
201-500
Company Stage
Grant
Total Funding
$610K
Headquarters
Malvern, Iowa
Founded
2001
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Simplify's Take
What believers are saying
- Turn5 kept hiring in 2026, with 460 employees and 18 active postings.
- All Things Jeep and Eckler's broaden inventory across Jeep and classic-car buyers.
- Paoli HQ and Malvern offices give Turn5 Pennsylvania scale near Philadelphia talent.
What critics are saying
- Turn5 sued CBP on November 6, 2025, over tariff duties on imports.
- Imports drive its catalog; any tariff defeat compresses margins immediately.
- A prolonged tariff regime can wipe out private-label economics and trigger layoffs.
What makes Turn5 unique
- Turn5 owns AmericanMuscle, ExtremeTerrain, AmericanTrucks, and Eckler's, spanning modern and classic segments.
- Its Paoli HQ, opened 2023, centralizes 400-plus staff around content, merchandising, and installation videos.
- YouTube how-to channels and fitment expertise anchor branded traffic competitors cannot easily copy.
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Funding
Total Funding
$610k
Above
Industry Average
Funded Over
1 Rounds
Benefits
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Gym Membership
Health Insurance
Vision Insurance
Dental Insurance
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Parts authority Turn5, Inc. (T5) releases Part 3 of its 2023 Badlands Bronco “Gator” build featuring upgrades to its armor, appearance, and lighting.
Aftermarket parts authority Turn5, Inc. (T5) is back to unveil Stage 2 of its 2023 Badlands Bronco build — the grand prize in its summer sweeps ending September 30 th, 2023.
Turn5, an e-commerce aftermarket automotive parts retailer, officially moved to a larger headquarters facility in Paoli, Pennsylvania, a suburb of Philadelphia.
Turn5 is Hiring for 19 Jobs on Simplify!
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About Turn5
Industries
Automotive & Transportation
Consumer Goods
Company Size
201-500
Company Stage
Grant
Total Funding
$610K
Headquarters
Malvern, Iowa
Founded
2001
Turn5 is Hiring for 19 Jobs on Simplify!
Find jobs on Simplify and start your career today