Overview

Twenty First Group uses its Intelligence Engine to turn sports data into actionable insights across four areas: Performance Intelligence, Competition Intelligence, Investment Intelligence, and Fan Connection. The platform combines data science, software engineering, and design into a single toolset to generate practical, evidence-based recommendations. It differentiates itself by integrating data and strategic guidance across multiple sport-focused specialisms rather than offering data or strategy in isolation. Its goal is to unlock value for clients in sport by turning data-led insights into concrete, strategic actions.