Overview

Two Circles is a sports marketing and data consultancy that helps rights-holders, broadcasters, and sports organizations grow commercial value by focusing on fans across strategy and execution in sponsorship, media rights, fan engagement, digital campaigns, and content production. It uses fan behavior data from ticketing, retail, digital, and social channels to build predictive models that guide messaging, identify growth segments, and inform rights packaging and pricing, while offering end-to-end services including live production and streaming through Courtside 1891 and audience insights via Kore Intelligence. The firm differentiates itself by combining data-driven consultancy with hands-on execution at scale, supported by acquisitions like Spring Media and Kore and a global network of offices. Its goal is to help clients unlock more value from their fan audiences through evidence-based strategies and multi-channel campaigns.

Simplify's Take

What believers are saying

• MotoGP multi-year partnership accelerates US and UK market penetration from June 2025.
• Germany expansion with Cologne office taps underserved European sports marketing market.
• Hyderabad office with Aeries Technology unlocks Asia-Pacific growth and technology talent.

What critics are saying

• Integration of Spring Media and Kore acquisitions strains operations across fragmented offices.
• AI-native competitors like Stats Perform commoditize proprietary toolkits with real-time predictive analytics.
• EU AI Act amendments eliminate fan data consent, crippling core audience segmentation revenue.

What makes Two Circles unique

• Proprietary fan data models across ticketing, retail, digital, and social platforms.
• End-to-end execution capabilities combining strategic consulting with campaign delivery.
• Global scale with 1,000+ staff serving 900+ clients including Premier League, NFL, UEFA.

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