Two-Up Agency

Two-Up Agency

iGaming technology consulting and full-stack development

Overview

Two-Up Agency is a digital product and consultancy firm focused on the iGaming and sports betting sectors. It delivers full-stack development, native apps, real-time odds integration, and UX/UI design, along with consultancy on roadmap audits, market entry strategies, and regulator readiness. The company builds and maintains technology and brand assets for iGaming operators to enable rapid deployment and long-term partnerships, often serving major clients and working toward ongoing collaboration beyond launch. Its differentiators include specialized, agile execution in iGaming tech, a track record with high-profile operators, and the ability to couple technology work with strategy and marketing through its integration with Make Agency and the DXG Group. The goal is to help operators launch quickly, scale their platforms, enter new markets, and establish durable, collaborative relationships. Teams operate from London and Poland, with leadership originally rooted in Robbie Morris.

About Two-Up Agency

Simplify's Rating
Why Two-Up Agency is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Gaming

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2016

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Simplify's Take

What believers are saying

  • The August 2026 website signals active positioning, not a shuttered integration.
  • Make Agency and DXG Group bought Two-Up to expand iGaming capabilities in 2025.
  • London and Kraków locations support nearshore delivery for betting clients across time zones.

What critics are saying

  • Two-Up remains an asset acquisition, not a standalone operating company, after May 2025.
  • LinkedIn shows only 11-50 employees, limiting delivery capacity against larger rivals.
  • If Make Agency prioritizes broader accounts, Two-Up’s niche brand gets absorbed and commoditized.

What makes Two-Up Agency unique

  • Two-Up pairs iGaming product engineering with regulator-readiness consultancy and UX design.
  • Its 2026 site still showcases betting, native apps, real-time odds, and integrations.
  • The May 2025 Make Agency acquisition sharpened specialization inside a larger creative network.

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Benefits

Health Insurance

Flexible Work Hours

Remote Work Options

Professional Development Budget

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