Two-Up Agency

Two-Up Agency

iGaming technology consulting and full-stack development

Overview

Two-Up Agency is a digital product and consultancy firm focused on the iGaming and sports betting sectors. It delivers full-stack development, native apps, real-time odds integration, and UX/UI design, along with consultancy on roadmap audits, market entry strategies, and regulator readiness. The company builds and maintains technology and brand assets for iGaming operators to enable rapid deployment and long-term partnerships, often serving major clients and working toward ongoing collaboration beyond launch. Its differentiators include specialized, agile execution in iGaming tech, a track record with high-profile operators, and the ability to couple technology work with strategy and marketing through its integration with Make Agency and the DXG Group. The goal is to help operators launch quickly, scale their platforms, enter new markets, and establish durable, collaborative relationships. Teams operate from London and Poland, with leadership originally rooted in Robbie Morris.

About Two-Up Agency

Simplify's Rating
Why Two-Up Agency is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Gaming

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2016

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Simplify's Take

What believers are saying

  • Make’s July 16, 2026 page calls Two-Up a large-stake acquisition strengthening sports-betting capability.
  • The combined Make-Two-Up offering targets end-to-end betting launches, from creative to compliance.
  • Two-Up’s 2025 client list includes Stats Perform, At The Races, and News UK.

What critics are saying

  • Two-Up Investments filed no accounts by September 16, 2026; cash visibility stays opaque.
  • Eugene Delaney left Make in January 2026 and Two-Up board by April 2026.
  • Regulatory tightening in UK betting can erase demand; Make can deprioritize Two-Up after integration.

What makes Two-Up Agency unique

  • Two-Up specializes in iGaming builds: odds, apps, UX, compliance, and launch execution.
  • Make Agency bought Two-Up assets on May 31, 2025, preserving betting-specific expertise.
  • London and Poland teams deliver nearshore product work across sports betting time zones.

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Benefits

Health Insurance

Flexible Work Hours

Remote Work Options

Professional Development Budget

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