Overview
Two-Up Agency is a digital product and consultancy firm focused on the iGaming and sports betting sectors. It delivers full-stack development, native apps, real-time odds integration, and UX/UI design, along with consultancy on roadmap audits, market entry strategies, and regulator readiness. The company builds and maintains technology and brand assets for iGaming operators to enable rapid deployment and long-term partnerships, often serving major clients and working toward ongoing collaboration beyond launch. Its differentiators include specialized, agile execution in iGaming tech, a track record with high-profile operators, and the ability to couple technology work with strategy and marketing through its integration with Make Agency and the DXG Group. The goal is to help operators launch quickly, scale their platforms, enter new markets, and establish durable, collaborative relationships. Teams operate from London and Poland, with leadership originally rooted in Robbie Morris.
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Simplify's take
What believers are saying
- Make Agency acquired Two-Up assets in May 2025, broadening its iGaming offering.
- Two-Up’s 2025 client list supports cross-selling into operators seeking compliance-ready launches.
- The combination targets higher-margin retained work after launches, not one-off delivery projects.
What critics are saying
- Two Up Investments filed no accounts by November 10, 2026, obscuring cash burn.
- Eugene Delaney resigned on April 14, 2026, weakening post-acquisition integration leadership.
- The old Two-Up Agency Ltd entered liquidation, proving this business model already failed once.
What makes Two-Up Agency unique
- Two-Up combines betting-specific product builds with Make Agency’s broader creative stack.
- Stats Perform, At The Races, and News UK validate specialized operator relationships.
- London and Poland teams support rapid launches across sportsbook and media workflows.
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