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UHP (Unlock Human Potential)

Veteran-focused health, fitness, leadership education

Overview

UHP helps military veterans transition to civilian jobs in health, fitness, and leadership by offering tuition-free certification programs such as Certified Personal Trainer and Integrative Health Coaching, plus corporate leadership experiences. It operates on an 800-acre campus using a Think, Train, Feel, Lead framework that blends hands-on technical training with mindset work, career development, and performance coaching; programs are GI Bill eligible and partner with veterans benefits. What sets it apart is the veteran-focused, immersive approach that combines individual certification pathways with enterprise leadership development, delivered by experienced leaders from special operations in high-pressure simulations and with tools like the Birkman Method. The goal is to give veterans renewed purpose and meaningful civilian careers while helping organizations build stronger teams, improve leadership, and enhance performance.

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About UHP (Unlock Human Potential)

Simplify's Rating
Why UHP (Unlock Human Potential) is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingSocial ImpactEducationHealthcare

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

United States

Founded

2021

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Simplify's take

What believers are saying

  • UHP graduated 124 veterans in 2026, including its first nine-person trades cohort.
  • The July 2026 trades launch broadened UHP beyond coaching into job-specific workforce training.
  • Teamworks adoption in February 2026 improves scale, tracking, and participant retention.

What critics are saying

  • UHP’s 2026 expansion into trades raises execution risk across electrical, welding, HVAC, plumbing.
  • GI Bill and partner funding concentration leaves UHP exposed if Walmart or state support slows.
  • Purpose-driven branding cannot offset a failed cohort; weak outcomes would kill veteran referrals.

What makes UHP (Unlock Human Potential) unique

  • 800-acre Bentonville campus creates full-immersion veteran retraining, unlike classroom-only schools.
  • UHP’s 2026 Skilled Trades Institute links veterans directly to Walmart and Salute employers.
  • Teamworks Hub and AMS give UHP operational depth competitors lack in veteran education.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • 401(k) Retirement Plan
  • Professional Development Budget

Company News

Teamworks
Feb 10th, 2026
UHP Advances Veteran Training in Human Performance with Teamworks

UHP advances veteran training in human performance with Teamworks. UHP (Unlock Human Potential) has officially partnered with Teamworks, adopting Teamworks Hub and AMS to support its growing community of veterans preparing for roles in human performance and health-focused careers. This marks UHP's first software investment to support the training and educating of veterans for roles across the human performance ecosystem. Through immersive, career-focused programs, UHP emphasizes structure and real-world application to prepare participants for performance-driven environments where coordination, accountability, and data-informed decision-making are essential. "Teamworks allows us to streamline our communication and operations, while gaining real-time understanding of our students," said Hunter Schurrer, Senior Vice President of Performance, UHP. "This helps us serve our people more intentionally to help prepare them for meaningful careers, not just the completion of a course." Building a connected training environment. With Teamworks Hub, UHP will centralize communication among staff, instructors, and participants, streamlining updates, schedules, and program information in a single connected system. This enables clear coordination across training programs and helps ensure participants have timely access to the information they need throughout their training. Teamworks AMS will support UHP's training environment by organizing performance-related information and participant data across programs and cohorts. By bringing key performance inputs into a structured system, AMS provides deeper insights into participant development and informs training and readiness outcomes. Together, Hub and AMS provide a connected training environment that supports scalable program operations, improved coordination, and a more complete view of participant progress over time. "UHP is doing important work to prepare veterans for success in high-performance roles," said Travis Harvey, Chief of Staff, Teamworks. "By bringing Hub and AMS together, UHP is providing the structure and visibility needed to support consistent training experiences in their growing programs." Supporting program growth and scale. As UHP continues to grow, this partnership establishes a flexible technology foundation to support the evolution of its human performance and training initiatives. Trusted by more than 7,000 teams worldwide, Teamworks supports complex, high-performance environments across elite sport and the military. With this partnership, UHP joins a global network of organizations, including USSOCOM, the U.S. Space Force, Navy EOD, and leading professional and collegiate sports programs that use Teamworks to support coordination, readiness, and performance. [teamworks_read_more_button]

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