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UHP (Unlock Human Potential)

Veteran-focused health, fitness, leadership education

Overview

UHP offers tuition-free, multi-week certification programs for military veterans to transition into civilian careers in health, fitness, and leadership, taught on an 800-acre campus. Programs like Certified Personal Trainer and Integrative Health Coaching combine technical training, hands-on practice, mindset work, and career development under a Think, Train, Feel, Lead framework, with GI Bill benefits available. The organization also runs corporate leadership experiences led by former Tier 1 special operations leaders, using immersive scenarios and tools like the Birkman Method to boost teamwork and decision-making. Its aim is to help veterans find meaningful careers while providing companies with structured leadership development and team-building programs that leverage veteran expertise.

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About UHP (Unlock Human Potential)

Simplify's Rating
Why UHP (Unlock Human Potential) is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingSocial ImpactEducationHealthcare

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

2021

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Simplify's Take

What believers are saying

  • Salute signed a multi-year 2026 partnership targeting 10,000 veterans into data centers.
  • UHP launched skilled-trades pilots in 2026, expanding beyond health programs into higher-demand jobs.
  • Teamworks adoption in February 2026 improves operations and supports larger cohorts efficiently.

What critics are saying

  • GI Bill and VR&E dependence exposes revenue to VA approval changes quickly.
  • LinkedIn sought 100-plus monthly students by mid-2026, but scaling execution remains unproven.
  • If Salute, Walmart, or veterans' enrollment softens, UHP's campus model breaks financially.

What makes UHP (Unlock Human Potential) unique

  • UHP combines veteran housing, meals, training, and community on one Arkansas campus.
  • Its 2026 offerings span health, skilled trades, and executive leadership, not one credential.
  • Teamworks and Salute partnerships tie UHP directly to operational and digital-infrastructure employers.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • 401(k) Retirement Plan
  • Professional Development Budget

Company News

Teamworks
Feb 10th, 2026
UHP Advances Veteran Training in Human Performance with Teamworks

UHP advances veteran training in human performance with Teamworks. UHP (Unlock Human Potential) has officially partnered with Teamworks, adopting Teamworks Hub and AMS to support its growing community of veterans preparing for roles in human performance and health-focused careers. This marks UHP's first software investment to support the training and educating of veterans for roles across the human performance ecosystem. Through immersive, career-focused programs, UHP emphasizes structure and real-world application to prepare participants for performance-driven environments where coordination, accountability, and data-informed decision-making are essential. "Teamworks allows us to streamline our communication and operations, while gaining real-time understanding of our students," said Hunter Schurrer, Senior Vice President of Performance, UHP. "This helps us serve our people more intentionally to help prepare them for meaningful careers, not just the completion of a course." Building a connected training environment. With Teamworks Hub, UHP will centralize communication among staff, instructors, and participants, streamlining updates, schedules, and program information in a single connected system. This enables clear coordination across training programs and helps ensure participants have timely access to the information they need throughout their training. Teamworks AMS will support UHP's training environment by organizing performance-related information and participant data across programs and cohorts. By bringing key performance inputs into a structured system, AMS provides deeper insights into participant development and informs training and readiness outcomes. Together, Hub and AMS provide a connected training environment that supports scalable program operations, improved coordination, and a more complete view of participant progress over time. "UHP is doing important work to prepare veterans for success in high-performance roles," said Travis Harvey, Chief of Staff, Teamworks. "By bringing Hub and AMS together, UHP is providing the structure and visibility needed to support consistent training experiences in their growing programs." Supporting program growth and scale. As UHP continues to grow, this partnership establishes a flexible technology foundation to support the evolution of its human performance and training initiatives. Trusted by more than 7,000 teams worldwide, Teamworks supports complex, high-performance environments across elite sport and the military. With this partnership, UHP joins a global network of organizations, including USSOCOM, the U.S. Space Force, Navy EOD, and leading professional and collegiate sports programs that use Teamworks to support coordination, readiness, and performance. [teamworks_read_more_button]

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