UHP (Unlock Human Potential)

UHP (Unlock Human Potential)

Veteran-focused health, fitness, leadership education

Overview

UHP offers tuition-free, multi-week certification programs for military veterans to transition into civilian careers in health, fitness, and leadership, taught on an 800-acre campus. Programs like Certified Personal Trainer and Integrative Health Coaching combine technical training, hands-on practice, mindset work, and career development under a Think, Train, Feel, Lead framework, with GI Bill benefits available. The organization also runs corporate leadership experiences led by former Tier 1 special operations leaders, using immersive scenarios and tools like the Birkman Method to boost teamwork and decision-making. Its aim is to help veterans find meaningful careers while providing companies with structured leadership development and team-building programs that leverage veteran expertise.

About UHP (Unlock Human Potential)

Simplify's Rating
Why UHP (Unlock Human Potential) is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Social Impact

Education

Healthcare

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

2021

Get referred to UHP (Unlock Human Potential)

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Team RWB opened free UHP training access in July 2026, broadening veteran recruiting.
  • Salute signed a June 2026 multi-year, multi-million-dollar pipeline for data-center jobs.
  • Axios reported Walmart and Salute cover pilot training costs on August 3, 2026.

What critics are saying

  • UHP depends heavily on partner-funded tuition; pilot economics rely on Walmart and Salute.
  • GI Bill and VR&E reimbursement tie revenue to VA approvals and veteran eligibility.
  • Matt Hesse anchors the brand; his departure would shatter recruiting and donations.

What makes UHP (Unlock Human Potential) unique

  • UHP's 800-acre Northwest Arkansas campus gives veterans immersive, residential training.
  • Teamworks Hub and AMS add operational discipline across cohorts and readiness data.
  • Salute partnership targets 10,000 veterans for data-center careers, not generic fitness.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

401(k) Retirement Plan

Professional Development Budget

Company News

Teamworks
Feb 10th, 2026
UHP Advances Veteran Training in Human Performance with Teamworks

UHP advances veteran training in human performance with Teamworks. UHP (Unlock Human Potential) has officially partnered with Teamworks, adopting Teamworks Hub and AMS to support its growing community of veterans preparing for roles in human performance and health-focused careers. This marks UHP's first software investment to support the training and educating of veterans for roles across the human performance ecosystem. Through immersive, career-focused programs, UHP emphasizes structure and real-world application to prepare participants for performance-driven environments where coordination, accountability, and data-informed decision-making are essential. "Teamworks allows us to streamline our communication and operations, while gaining real-time understanding of our students," said Hunter Schurrer, Senior Vice President of Performance, UHP. "This helps us serve our people more intentionally to help prepare them for meaningful careers, not just the completion of a course." Building a connected training environment. With Teamworks Hub, UHP will centralize communication among staff, instructors, and participants, streamlining updates, schedules, and program information in a single connected system. This enables clear coordination across training programs and helps ensure participants have timely access to the information they need throughout their training. Teamworks AMS will support UHP's training environment by organizing performance-related information and participant data across programs and cohorts. By bringing key performance inputs into a structured system, AMS provides deeper insights into participant development and informs training and readiness outcomes. Together, Hub and AMS provide a connected training environment that supports scalable program operations, improved coordination, and a more complete view of participant progress over time. "UHP is doing important work to prepare veterans for success in high-performance roles," said Travis Harvey, Chief of Staff, Teamworks. "By bringing Hub and AMS together, UHP is providing the structure and visibility needed to support consistent training experiences in their growing programs." Supporting program growth and scale. As UHP continues to grow, this partnership establishes a flexible technology foundation to support the evolution of its human performance and training initiatives. Trusted by more than 7,000 teams worldwide, Teamworks supports complex, high-performance environments across elite sport and the military. With this partnership, UHP joins a global network of organizations, including USSOCOM, the U.S. Space Force, Navy EOD, and leading professional and collegiate sports programs that use Teamworks to support coordination, readiness, and performance. [teamworks_read_more_button]

Recently Posted Jobs

Sign up to get curated job recommendations

UHP (Unlock Human Potential) is Hiring for 8 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →