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UNiDAYS

Student-focused discount platform with brand partnerships

Overview

UNiDAYS is a digital platform that gives verified students access to exclusive discounts from leading brands across fashion, tech, food, and lifestyle. Students verify their status and browse deals, which are accessed via affiliate links; brands pay UNiDAYS a commission on sales, keeping access free for students. The platform differentiates itself by focusing on verified student audiences and maintaining a large network of brands, plus lifestyle content. Its goal is to drive sales for partners and build brand loyalty among students while expanding its global reach.

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About UNiDAYS

Simplify's Rating
Why UNiDAYS is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

United Kingdom

Founded

2011

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Simplify's take

What believers are saying

  • Apple expanded UNiDAYS verification across US, Canada, and Chile in May 2026.
  • Instagram expanded its school partnership program on September 29, 2026 using UNiDAYS verification.
  • M&S launched a 15% student offer on October 13, 2026 across seven million UK students.

What critics are saying

  • Apple and Meta can internalize verification, stripping UNiDAYS of platform leverage.
  • Student demand is finite; GRADLiFE expires after three years, reducing lifetime value.
  • Estimated $25M-$50M revenue versus 287 employees signals fragile economics if partners leave.

What makes UNiDAYS unique

  • Apple and Meta rely on UNiDAYS verification, validating identity infrastructure at scale.
  • UNiDAYS reaches 29 million verified members across students and graduates worldwide.
  • Its partner network spans Apple, Instagram, M&S, Deliveroo, and major retailers.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Disability Insurance
  • Parental Leave
  • Paid Holidays
  • Hybrid Work Options
  • Home Office Stipend

Growth & Insights and Company News

6 month growth

-5%

1 year growth

-4%

2 year growth

-4%
Home of Direct Commerce
Oct 13th, 2026
UNiDAYS partners with M&S to launch new student offer across fashion, home, and beauty.

UNiDAYS partners with M&S to launch new student offer across fashion, home, and beauty. 13th October 2026 UNiDAYS is partnering with Marks & Spencer (M&S) to make it easier for students to access the retailer's products as they build their wardrobes for university, work, and beyond. The collaboration gives students access to thousands of products across M&S's own-brand collections alongside more than 100 third-party fashion, beauty, and home brands. The partnership comes as M&S continues to broaden its appeal, with a 16 per cent increase in under-35s shopping with the brand compared with last year. Through UNiDAYS, M&S will reach more than seven million students and graduates in the UK. Richard Stoker, Affiliate Partnerships Manager at M&S, said: "Partnering with UNiDAYS is a brilliant way for us to introduce more students and recent graduates to M&S and help them discover the style, quality and value we offer across clothing, home and beauty." Alex Gallagher, Chief Strategy Officer at UNiDAYS, said: "We're delighted to partner with M&S and help open up one of Britain's most iconic heritage retailers to students and graduates across the UK. For more than 140 years, M&S has been known for its quality, style, and exceptional value, and we're excited to make its fashion offering more accessible to the next generation of shoppers."

Retail Times
Oct 13th, 2026
UNiDAYS partners with M&S to launch new student offer across fashion, home, and beauty.

UNiDAYS partners with M&S to launch new student offer across fashion, home, and beauty. Reading Time: 2 mins read UNiDAYS, the world's leading verification platform for students, is partnering with one of Britain's most iconic retailers, Marks & Spencer (M&S). The partnership gives UNiDAYS' student community in the UK exclusive access to 15% off M&S's clothing, home, and beauty ranges. Available for purchases made online, the partnership makes it easier for students to access the retailer's high-quality products as they build their wardrobes for university, work, and beyond. The collaboration gives students access to thousands of products across M&S's own-brand collections alongside more than 100 third-party fashion, beauty, and home brands. M&S has been ranked number one for perceptions of quality and value across all age groups for more than a decade and, last year, became number one for style. The partnership comes as M&S continues to broaden its appeal, with a 16% increase in under-35s shopping with the brand compared with last year. Through UNiDAYS, M&S will reach more than seven million students and graduates in the UK. The launch also marks an important step in UNiDAYS' continued expansion in the UK and its strong partner network across the fashion industry, partnering with some of the biggest brands in the UK, and offering students 100s of discounts in this sector. Richard Stoker, affiliate partnerships manager at M&S, said: "Partnering with UNiDAYS is a brilliant way for us to introduce more students and recent graduates to M&S and help them discover the style, quality and value we offer across clothing, home and beauty. With an exclusive 15% discount, they can make their money go further as they prepare for university, settle into student life or take their first steps into the world of work." Alex Gallagher, chief strategy officer at UNiDAYS, said: "We're delighted to partner with M&S and help open up one of Britain's most iconic heritage retailers to students and graduates across the UK. For more than 140 years, M&S has been known for its quality, style, and exceptional value, and we're excited to make its fashion offering more accessible to the next generation of shoppers."

Bdaily
Sep 21st, 2025
UNiDAYS appoints chief people officer

UNiDAYS, the world's largest student affinity network with over 29 million verified members, has appointed Mona Akiki as chief people officer to support its next phase of global growth and transformation.

Yahoo Finance
Aug 26th, 2025
Instagram Adds College Class Listings on Student Profiles

As you can see in this example, Instagram's partnering with student verification platform UNiDAYS in order to enable students to enter their college or university email address, which will then confirm their student status (note: TikTok is also using the same process).

Global Cosmetics News
Jun 11th, 2025
UNiDAYS, British Beauty Council, and Sephora UK announce winners of Student Beauty Shadow Board

UNiDAYS has partnered with The British Beauty Council for two years, supporting their Future Talent programme - an initiative which encourages emerging talent entering the beauty industry and supports further industry innovation through education and STEM.

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