U.S. Venture

U.S. Venture

Diversified energy and transportation solutions distributor

Overview

U.S. Venture is a diversified energy and transportation solutions provider made up of six divisions: U.S. Oil, U.S. AutoForce, U.S. Lubricants, U.S. Gain, Breakthrough, and IGEN. It distributes and sells products and services such as fuel, tire and auto parts, lubricants, and sustainable energy solutions. The company works through direct sales and long-term contracts, delivering tailored offerings for individual customers and large enterprises. Each division targets a specific market segment, enabling precise supply and service to clients. The company distinguishes itself by combining a broad portfolio with a focus on efficiency, technology, and sustainability, alongside active community involvement and strong relationships with employees, customers, and partners. Its goal is to provide reliable energy and transportation resources while reducing environmental impact and helping customers operate more efficiently through innovative practices and partnerships.

About U.S. Venture

Simplify's Rating
Why U.S. Venture is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Automotive & Transportation

Industrial & Manufacturing

Energy

Company Size

501-1,000

Company Stage

N/A

Total Funding

$97.3M

Headquarters

Appleton, Wisconsin

Founded

1951

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Simplify's Take

What believers are saying

  • $644M annual economic impact from 650 Appleton employees boosts local retail.
  • Energy-efficient renovation reduces operational carbon footprint and long-term costs.
  • $2M TIF incentive and discounted parking lower operational expenses significantly.

What critics are saying

  • $75M+ renovation cost exceeds $56M budget, forcing capital cuts by 2026.
  • Wet-weather delays stall late-2025 staggered move-in by 6–9 months.
  • Failed 2026 staff relocation paralyses core divisions due to talent shortages.

What makes U.S. Venture unique

  • Six divisions target niche energy and transportation segments with tailored solutions.
  • 70-year renewable energy commitment drives sustainable logistics and innovation.
  • Privately owned structure enables adaptive capital allocation across 48 states.

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Funding

Total Funding

$97.3M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Remote Work Options

Tuition Reimbursement

Company News

The Post-Crescent
Jul 29th, 2025
What's the history of Appleton's tallest building? A quick look at the 222 Building

U.S. Venture will soon relocate its headquarters to downtown Appleton in the 222 Building on West College Avenue.

U.S. Venture
Oct 4th, 2024
U.S. Venture Achieves Top Five Spot on Deloitte's 2024 Wisconsin 75 List

APPLETON, WI - October 4, 2024 - U.S. Venture, Inc. whose vision is to be the very best provider of transportation products, sustainability solutions, and insight driving the world forward, proudly secures another top five spot on Deloitte's 2024 Wisconsin 75 list.

The Post-Crescent
Aug 26th, 2024
222 Building recognized for Art Deco architecture and ties to Aid Association for Lutherans

U.S. Venture hired John Cramer and Lara Ramsey of Ramsey Historic Consultants of Chicago to research the significance of the building and to prepare the building's nomination for the state and national registers.

NBC 26
Mar 21st, 2024
U.S. Venture Development Agreement secures headquarters coming to Appleton

U.S. Venture is planning to employ more than 600 employees to work in the new headquarters building following the completion of a full renovation.

The Post-Crescent
Mar 19th, 2024
Appleton offers $2.1 million to convince U.S. Venture to move its headquarters from Kimberly

U.S. Venture estimates that it will invest $56 million in the headquarters, including the purchase price and renovation.

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