U.S. Venture

U.S. Venture

Diversified energy and transportation solutions distributor

Overview

U.S. Venture is a diversified energy and transportation solutions provider made up of six divisions: U.S. Oil, U.S. AutoForce, U.S. Lubricants, U.S. Gain, Breakthrough, and IGEN. It distributes and sells products and services such as fuel, tire and auto parts, lubricants, and sustainable energy solutions. The company works through direct sales and long-term contracts, delivering tailored offerings for individual customers and large enterprises. Each division targets a specific market segment, enabling precise supply and service to clients. The company distinguishes itself by combining a broad portfolio with a focus on efficiency, technology, and sustainability, alongside active community involvement and strong relationships with employees, customers, and partners. Its goal is to provide reliable energy and transportation resources while reducing environmental impact and helping customers operate more efficiently through innovative practices and partnerships.

About U.S. Venture

Simplify's Rating
Why U.S. Venture is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Industrial & Manufacturing

Energy

Company Size

501-1,000

Company Stage

N/A

Total Funding

$97.3M

Headquarters

Appleton, Wisconsin

Founded

1951

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Simplify's Take

What believers are saying

  • U.S. Venture acquired SEE USA wholesale fuel business in January 2025, expanding Indiana reach.
  • The 222 Building project targets 650 headquarters jobs and more than $80 million investment.
  • Recycled materials and energy-efficient retrofits strengthen recruiting with sustainability-minded talent in 2025.

What critics are saying

  • The 222 Building renovation must finish by late 2025 or operations face disruption.
  • Heavy Midwest concentration leaves U.S. Venture exposed if regional fuel margins compress.
  • A failed headquarters move or cost overrun would damage its employer brand and cash returns.

What makes U.S. Venture unique

  • U.S. Venture spans fuel, tires, lubricants, and clean-fuel logistics across 48 states.
  • Breakthrough and U.S. Gain connect supply-chain software with renewable and compressed natural gas.
  • The 222 Building headquarters move signals capital discipline and long-term Appleton commitment.

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Funding

Total Funding

$97.3M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Remote Work Options

Tuition Reimbursement

Company News

Yahoo Finance
Jul 7th, 2026
U.S. Energy expands Volt Vault portfolio with ElectricFish 400 kW ultra-fast charging system

U.S. Energy has expanded its Volt Vault product line with a new unit powered by ElectricFish's 400squared energy storage and ultra-fast charging system. The configuration integrates battery-backed charging technology into U.S. Energy's redeployable infrastructure platform, enabling high-power EV charging without extensive grid upgrades. The system offers dual-port charging at up to 400 kW whilst operating from a reduced grid connection. It stores energy during off-peak periods and releases it at high power when vehicles charge, allowing ultra-fast charging in locations with constrained electrical capacity. The unit supports peak shaving, demand charge management, and grid-responsive operations through an AI-powered optimisation platform. It targets commercial fuelling locations, municipal installations, fleet depots, and logistics hubs.

The Post-Crescent
Jul 29th, 2025
What's the history of Appleton's tallest building? A quick look at the 222 Building

U.S. Venture will soon relocate its headquarters to downtown Appleton in the 222 Building on West College Avenue.

US Venture
Oct 4th, 2024
U.S. Venture Achieves Top Five Spot on Deloitte's 2024 Wisconsin 75 List

APPLETON, WI - October 4, 2024 - U.S. Venture, Inc. whose vision is to be the very best provider of transportation products, sustainability solutions, and insight driving the world forward, proudly secures another top five spot on Deloitte's 2024 Wisconsin 75 list.

The Post-Crescent
Aug 26th, 2024
222 Building recognized for Art Deco architecture and ties to Aid Association for Lutherans

U.S. Venture hired John Cramer and Lara Ramsey of Ramsey Historic Consultants of Chicago to research the significance of the building and to prepare the building's nomination for the state and national registers.

NBC 26
Mar 21st, 2024
U.S. Venture Development Agreement secures headquarters coming to Appleton

U.S. Venture is planning to employ more than 600 employees to work in the new headquarters building following the completion of a full renovation.

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