Uberall

Uberall

Location data management across directories

Overview

Uberall helps businesses manage their online presence and location data across 125 platforms and directories. It provides a centralized platform to keep location information accurate and consistent, which boosts local search visibility and drives foot traffic to physical stores. The product includes tools for online reputation management and customer engagement, operating on a subscription model for clients ranging from SMBs to large enterprises. Compared with competitors, Uberall emphasizes broad coverage of directories, centralized data governance, and integrated engagement features, often through partnerships with other marketing and technology providers. The ultimate goal is to improve local discoverability and in-store traffic by ensuring reliable, synchronized location data across the digital ecosystem.

About Uberall

Simplify's Rating
Why Uberall is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$175.6M

Headquarters

Berlin, Germany

Founded

2012

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Simplify's Take

What believers are saying

  • Uberall launched GEO Studio in 2025 and AI Discoverability tracking in June 2026.
  • Restaurant discovery data showed 83% invisible in AI search, validating demand.
  • AMPECO partnership targets EV charging operators, opening adjacent vertical expansion.

What critics are saying

  • Google Business Profile, Apple Business Connect, and Waze control distribution and pricing.
  • AI assistants like ChatGPT and Perplexity commoditize listings, shrinking Uberall's differentiation.
  • MomentFeed integration after 2026 acquisition creates execution risk and North America overlap.

What makes Uberall unique

  • Uberall powers 1.3 million locations and 1,800 customers, per 2026 company materials.
  • GEO Studio launched December 2025 with AthenaHQ for AI search visibility.
  • AMPECO integration extends Uberall into EV charging discovery across Google, Apple, Waze.

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Funding

Total Funding

$175.6M

Above

Industry Average

Funded Over

8 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Remote Work Options

Paid Holidays

Parental Leave

Company Equity

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Ampeco
Jun 17th, 2026
How AMPECO and Uberall help CPOs increase utilization through better discoverability.

How AMPECO and Uberall help CPOs increase utilization through better discoverability. June 17, 2026 Content marketing manager Leading content strategy at AMPECO, Sasha translates the complexities of EV charging into powerful business narratives. Her insights guide CPOs worldwide in making smarter, more strategic decisions. A charge point only earns revenue if a driver finds it, trusts it, and picks it over another one down the road. That moment of choice happens far from your operator dashboard: in an EMSP app or map, on Google Maps, in a car's built-in navigation, inside a route planner, or now in an answer from an AI assistant. A charging station that drivers cannot find, or do not trust, does not get used. AMPECO and Uberall have partnered to close that gap. Live now on the AMPECO Marketplace, the integration takes your live network data, including location, availability, connector types, and tariffs, and sends it to Uberall, a multi-location marketing platform that keeps business listings accurate across Google, Apple Maps, and 125+ other directories and search surfaces. That means your network stays visible and accurate everywhere drivers actually look. Why discoverability and driver trust remain a challenge for CPOs. Charging station discoverability is harder than it looks. Drivers do not search in one place. They search on Google Maps, Apple Maps, Waze, in-car navigation, route planners, and increasingly through AI assistants that answer questions directly instead of returning a list of links. AI assistants change not just where drivers search, but what they ask. Instead of short "where can I charge near me"questions, drivers ask more detailed questions such as "find me a faster charger on my route to Boston with a coffee shop and clean restrooms within walking distance," or "where can I charge for 30 minutes and grab lunch nearby". Each of those surfaces has its own format and its own rules. A station listed correctly in one place but missing, outdated, or duplicated in another is invisible exactly where a given driver happens to be looking. Managing each surface manually means inconsistent information, slow updates, and new stations that take time to appear where drivers need them. The work never stops, either. Opening hours change, prices change, stations go live or come offline. Every change has to reach every platform, or the gap between what drivers see and what is actually true keeps widening. Why being chosen takes more than being listed. Visibility gets a driver to consider your station. Trust gets them to pick it. Reviews, ratings, and accurate real-time details are what separate a charger a driver commits to from one they scroll past. A station with no reviews, a wrong location pin, or an unanswered complaint reads as a risk, especially to a driver low on range who cannot afford to gamble on a charger that may not work. Managing that across hundreds of locations is a marketing function in its own right: monitoring reviews, responding to feedback, and keeping every listing's details current. Most CPO teams are not built to run it at scale. What it costs to do this yourself. Keeping every listing accurate, everywhere, all the time, is a job most CPO teams are not staffed to run and often underestimate. Managing visibility, listings, and reviews across dozens of platforms creates a growing operational burden that scales with every new location. The real cost, however, is opportunity cost. Every hour spent fixing a listing or chasing a review is an hour not spent on expansion, pricing, customer experience, or the parts of the business that actually set your network apart. The challenge is maintaining visibility and driver trust at scale without creating yet another operational burden for your team. Activate proven marketing infrastructure instead of building it. The AMPECO integration with Uberall replaces that ongoing upkeep with a single connection. Rather than managing each platform yourself, you connect once through the AMPECO Marketplace and let Uberall keep your network visible, accurate, and trusted across the surfaces drivers use. Uberall handles the platform-specific formatting and keeps every listing in sync, so a change made once appears everywhere, and new stations surface across the ecosystem without per-platform manual work. Accurate listings across every platform, from one connection. Once connected, charge point information flows from AMPECO to Uberall and out to Google, Apple Maps, Waze, and 125+ other directories and search platforms. Reputation and reviews managed at scale. Beyond getting listed, Uberall lets operators monitor and respond to reviews across all locations from one place, turning driver feedback into a trust signal rather than an unanswered backlog. Strong ratings and responsive engagement are what convince an EV driver your charger is the reliable choice. Local pages and local social. Each location can have its own optimized local page and a consistent local social presence, giving drivers a clear, branded path from search to charge. Built for how drivers search now. EV drivers increasingly rely on AI-driven search to find and compare options. Through Uberall's GEO Studio, CPOs can monitor and optimize how their charging locations appear across AI-powered discovery platforms, including Google AI Overviews, ChatGPT, Perplexity, and recommendation engines.This helps ensure stations are surfaced when drivers ask where to charge, which network to use, or where to find the nearest compatible charger. What it means for your business. * Higher utilization through better discoverability. When stations appear accurately wherever drivers search, more drivers find them. Better visibility means more sessions and more revenue per charge point. * Stronger driver trust. Accurate details and well-managed reviews turn first-time visitors into repeat users and protect your brand reputation across the network. * Marketing and technical resources focused on growth. A single connection replaces the per-platform upkeep that would otherwise consume your team, freeing them for expansion, pricing, and customer experience. * A presence that stays current as the landscape shifts. As new platforms and search surfaces emerge, your network stays visible on them without additional work on your side. Better experiences for drivers, better results for you. When CPOs connect through Uberall, drivers see accurate, complete charging information in the apps and search tools they already use. They can trust that hours, location, connector types and on-site amenities are right, read reviews from other drivers, and choose with confidence. That removes the everyday frustration of arriving at a station that is mislabeled, hard to find, or not what was advertised. Better driver experiences translate directly into repeat usage, positive reviews, and word-of-mouth, all of which drive higher utilization and a stronger brand for your network. Available through the AMPECO Marketplace. The Uberall integration is available now through the AMPECO Marketplace, where CPOs can connect a curated set of pre-vetted partners that extend the platform without complex technical work. It reflects how AMPECO works as an ecosystem orchestrator: connecting CPOs with specialists who solve a specific operational challenge, so operators can activate proven capabilities while keeping full control of their data, brand, and customer relationships through the AMPECO platform. Content marketing manager Leading content strategy at AMPECO, Sasha translates the complexities of EV charging into powerful business narratives. Her insights guide CPOs worldwide in making smarter, more strategic decisions.

PR Newswire
Nov 16th, 2023
Uberall Announces Enhanced Integration Experience With Apple Business Connect

New capability will empower multi-location businesses to manage their presence in the Apple ecosystem directly from the Uberall platformBERLIN, Nov. 16, 2023 /PRNewswire/ -- Uberall, the global leader in multi-location marketing solutions, proudly announces its enhanced integration with Apple Business Connect.Uberall's new enhanced integration gives customers the control to claim their business, edit existing business details, verify its published status, and present customers with offers and incentives through Showcases on Apple Business Connect – all from the convenience of the Uberall platform.Apple x Uberall integrationThe integration advancements reaffirm Uberall's mission to provide businesses with superior solutions for managing and customizing all their listings effortlessly — from one place — so they can get found, be chosen, build customer loyalty, and thrive in their local markets."We are committed to working with industry leaders like Apple, ensuring our customers get the most out of platforms frequented by consumers every day," said Florian Hübner, Uberall's CEO & Founder. "This new capability helps our customers and partners to craft and curate their entire online journey, right from within Uberall."Uberall announced in January an integration with Apple Business Connect, allowing Uberall customers to manage and customize their Apple Maps place cards that appear across Apple's ecosystem, and update them with current and accurate business information, offers and services within one centralized platform at scale.About UberallUberall helps the world's most innovative multi-location businesses stay relevant, competitive, and profitable, by using digital technology to win clicks online and feet offline.The Uberall location marketing platform powers the entire customer journey from online discovery, to store visit, to recommendation and repeat purchase. Uberall makes sure businesses are not only found, but attract and delight customers on every corner, across the globe – driving revenue and customer lifetime value, at scale.Uberall, founded in 2013 and headquartered in Berlin, Germany, has more than 400 employees and services over 1,850 multi-location businesses across 170 countries.For further information visit www.uberall.com | LinkedIn | YouTubeCONTACT: [email protected]Photo - https://mma.prnewswire.com/media/2277523/Uberall.jpgLogo - https://mma.prnewswire.com/media/2248836/Uberall_Logo.jpgSOURCE Uberall

Newswire
Nov 16th, 2023
Uberall Announces Enhanced Integration Experience with Apple Business Connect

Uberall announces enhanced integration experience with Apple Business Connect.

PR Newswire
Oct 17th, 2023
Uberall Marks A Decade Of Innovation And Paves The Way For The Ai-Powered Customer Connection Era

BERLIN, Oct. 17, 2023 /PRNewswire/ -- Uberall, the global trailblazer in location marketing, celebrates a decade of groundbreaking innovation while unveiling the awaited Fall release that ushers in a new era of AI-driven location-based growth.In this latest release, Uberall introduces a game-changing platform enhancement, featuring cutting-edge AI-powered features set to redefine how local businesses connect with their customers. Here are the key highlights of Uberall's Fall 2023 Release:Uberall releases its new AI-powered review and messaging featuresMeet the Message Assistant: Your ultimate solution for supercharging customer engagement through the magic of conversational intelligence. The newly unveiled Message Assistant taps into a vast array of knowledge sources to deliver rich, precise, and captivating responses across various messaging platforms, from Google and Facebook to Instagram and web chat. It harnesses the power of information by expanding the chatbot knowledge base beyond location data to new horizons including website frequently asked questions, inventory, help articles and much more ensuring top-notch customer interactions. Moreover, it boasts expanded language support, enabling to effortlessly converse with customers in over 100 languages, no setup required, making multilingual interactions a breeze.Your ultimate solution for supercharging customer engagement through the magic of conversational intelligence

Odisha News Tune
Oct 17th, 2023
PR News Wire

In this latest release, Uberall introduces a game-changing platform enhancement, featuring cutting-edge AI-powered features set to redefine how local businesses connect with their customers.

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