Ulta Beauty

Ulta Beauty

About Ulta Beauty

Simplify's Rating
Why Ulta Beauty is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Healthcare

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Total Funding

N/A

Headquarters

Bolingbrook, Illinois

Founded

1990

Overview

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Funded Recently
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Simplify's Take

What believers are saying

  • The rise of K-beauty products expands Ulta's product offerings and customer reach.
  • Increased demand for clean beauty products drives growth in Ulta's market segment.
  • Ulta's AI-driven personalization enhances customer engagement and satisfaction.

What critics are saying

  • Increased competition from K-Beauty brands like COSRX and Anua in the U.S. market.
  • Rapid success of new brands like DAISE could overshadow Ulta's existing product lines.
  • Entry of established brands like Milk Makeup may impact sales of existing brands.

What makes Ulta Beauty unique

  • Ulta Beauty's partnership with Adobe enhances customer personalization through AI integration.
  • The retailer's focus on clean beauty aligns with growing consumer demand for transparency.
  • Ulta Beauty's diverse product offerings attract a wide and varied customer base.

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Funding

Total Funding

$0

Below

Industry Average

Funded Over

1 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Company News

PR Newswire
Feb 21st, 2025
Chosen By Consumers: Amazon'S Top Cosrx Picks For Products People Love And Trust

NEW YORK, Feb. 21, 2025 /PRNewswire/ -- TikTok viral K-Beauty brand, COSRX is proud to announce a major milestone – three of its newly launched products, the Advanced Snail Mucin Glass Glow Hydrogel Mask, The Alpha-Arbutin 2 Discoloration Care Serum and The Peptide Collagen Hydrogel Eye Patch have been awarded the prestigious Amazon's Choice badge, a distinction reserved for only the most highly rated and best-performing products

Fashion Network
Feb 18th, 2025
Anua expands U.S. presence at Ulta Beauty

K-beauty skincare brand Anua is expanding its presence in the U.S market through a strategic partnership with beauty retailer Ulta Beauty.

PR Newswire
Feb 11th, 2025
Crown Laboratories Announces Its Premium Skincare Brand, Strivectin®, Is Expanding Its Peptide Plump™ Collection With New Collagen Cushion Cream

Leading Skincare Brand Unveils Powerful, Peptide-Based Innovation Marking a Breakthrough in Anti-Aging SkincareJOHNSON CITY, Tenn., Feb. 11, 2025 /PRNewswire/ -- Crown Laboratories, Inc. ("Crown"), a fully integrated global skincare company, is proud to announce its premium skincare brand, StriVectin®, a global leader in skincare innovation, is launching Peptide Plump™ Collagen Cushion Cream, a groundbreaking addition to its existing Peptide Plump collection. This innovative skincare solution delivers clinically-proven results by combining cutting-edge peptide technology to address signs of aging, help restore skin's volume and visibly smooth the appearance of wrinkles

PR Newswire
Feb 10th, 2025
Cosrx Valentine'S Day Sales With Up To 52% Off!

Viral K-Beauty New Launches on Sale and Available on Amazon!NEW YORK, Feb. 9, 2025 /PRNewswire/ -- Viral K-Beauty brand, COSRX announces their unbeatable Valentine's Day Amazon deals with up to 52% off. Whether you're treating yourself or gifting a loved one, now is the perfect time to get your hands on viral favorites as well as their latest launches at the best prices.COSRX's best-sellers have taken TikTok by storm and now are available for half the price. Among the must-have products included in this promotion are:Viral K-Beauty New Launches on Sale and Available on COSRX X AmazonAdvanced Snail 96 Mucin Power Essence : A lightweight, deeply hydrating essence that helps repair the skin barrier and improve elasticity. Its versatility allows it to be used as a primer for a smooth makeup base, mixed with foundation for a dewy glow, or applied to soothe sunburned skin and replenish moisture.: A lightweight, deeply hydrating essence that helps repair the skin barrier and improve elasticity. Its versatility allows it to be used as a primer for a smooth makeup base, mixed with foundation for a dewy glow, or applied to soothe sunburned skin and replenish moisture

PR Newswire
Feb 3rd, 2025
Say Hello To Mood-Matching Fragrance Body Care Now Available At Target And Ulta

The brand was created as a world where beauty meets play: a welcoming place where young beauty enthusiasts are free to experiment with mood-matching products that help them express who they and discover who they want to be. DAISE encourages experimentation and personalization through playful packaging, scents and mix-and-match ranges. Every product in the range of bath, body, fragrance and lip products is designed to collect, layer, mix and match.Initially launched with Ulta Beauty in December 2024, in just two weeks DAISE sold 25,000 units per day averaging 1,000 units per hour, or 1 unit every 3 seconds. DAISE will enter Target doors nationwide on February 2, 2025, with the brand's meteoric rise seeing a forecast of over $50M in retail sales in the first year to market.The fragrance-forward range consists of six product types: All Body Spray & Deodorant to keep its wearer feeling cool and cute for up 24 hours; Fragrance Body Mists perfect for body and hair; Foaming Body Wash, a skin-loving whipped treat for the shower; Exfoliating Body Scrub to keep skin soft and glowing; Bath Bombs with a surprise DAISE Mini Brands collectible inside; and Hydrating Lip Balms.The brand has six floral and fruit driven scents across its range of All Body Spray & Deodorant and Fragrance Body Mists, designed to be paired together or mixed and matched to create a signature scent. There's LOWKEY DAISE (Rose & Sandalwood), SUNNY DAISE (Vanilla & Coconut), PEACHY DAISE (Berry & Mandarin), HELLO DAISE (Raspberry & Mint), HAPPY DAISE (Grape & Amber) and OH SO DAISE (Pear & Patchouli).All products in the range are dermatologically tested, certified cruelty-free and formulated with the brand's Clean Promise, meaning they are made without Acrylates, Aluminum, Benzyl Alcohol, Butoxyethanol, BHA/BHT, DEA, Formaldehyde, Heavy Metals, Lead, Microbeads, Mercury, Parabens, Phenoxyethanol, Phthalates, SLS/SLES & Talc.BEAUTY TO MAKE YOUR DAISE – MEET THE RANGESPRITZFragrance Body Mist, $5.99 | 3.3 ozScents Perfect For Body & HairLATHERFoaming Body Wash, $4.99 | 8.8 ozA Fun Whipped Treat For Daily UseSPRAYAll Body Spray & Deodorant, $5.99 | 3.5 ozScented & Suitable For All-Over UseFIZZBath Bomb, $3.99 | 3 ozA Fun, Fizzy & Fragranced Bath MomentNOURISHHydrating Lip Balm, $2.99 | 0.25 ozMade With 90% Natural IngredientsSOFTENExfoliating Body Scrub, $7.49 | 18 ozGently Renews & Softens SkinLeaping Bunny ApprovalDAISE is approved as cruelty free under the Leaping Bunny program by animal protection and advocacy organization Cruelty Free International. The Leaping Bunny is the globally recognizable gold standard for cruelty free cosmetics, demonstrating that a brand is genuinely committed to removing animal testing from its supply chain.Jaimee Lupton, Co-FounderDAISE has been co-founded by beauty entrepreneur Jaimee Lupton

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