Unacast

Unacast

Location data analytics and insights platform

Overview

Unacast provides location data and insights to help organizations understand real-world human movement. Its core offerings—Human Mobility Insights, a Data Processing Platform, and Migration Patterns—let clients access, filter, and analyze location-based information through a data portal and subscription model. Data are collected from multiple sources and privacy-preserving methods are applied before aggregation to reveal mobility trends such as where people go and how often they visit places. The company differentiates itself by prioritizing privacy and security, broad geographic coverage, and easy access to data through subscriptions and one-time purchases, with the goal of helping businesses optimize operations, target marketing, and understand market dynamics.

About Unacast

Simplify's Rating
Why Unacast is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

Company Size

51-200

Company Stage

Early VC

Total Funding

$51.8M

Headquarters

New York City, null

Founded

2014

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Simplify's Take

What believers are saying

  • Gravy Analytics merger expands global coverage post-2023, enhancing product line.
  • $28M Vector Capital financing accelerates roadmap and M&A on December 3, 2025.
  • Inc. 5000 ranking at 825th confirms $13.2M revenue growth in 2025.

What critics are saying

  • Gravy integration fails, eroding clients via redundancies within 6-12 months.
  • Apple IDFA opt-out slashes app data volume 70% within 6-12 months.
  • EU GDPR halts operations due to mobility tracking non-compliance in 3-6 months.

What makes Unacast unique

  • Unacast's Real World Graph® delivers transparent, verified human mobility insights.
  • Turbine platform powers global clients like BT and Dialog Axiata since 2019.
  • Machine learning Foot Traffic Datasets target real estate and retail precisely.

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Funding

Total Funding

$51.8M

Meets

Industry Average

Funded Over

7 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

5%
Unacast
Oct 8th, 2024
Unacast Announces Strategic Partnership with SafeGraph to Bring Enhancements to the Unacast Insights Platform

Unacast announces strategic partnership with SafeGraph to bring enhancements to the Unacast Insights Platform.

Smart Business Dealmakers
Sep 26th, 2024
Announcing the D.C. Capital Region's Smart Business Dealmaker Award Winners and 2024 Dealmakers Hall of Fame Class

Earlier this year, on April 22, 2024, Gravy Analytics acquired Unacast, further strengthening their position as a leader in the industry.

Gravy Analytics
Nov 29th, 2023
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights

In a move that will redefine the location data and intelligence industry, Gravy Analytics, the enterprise location intelligence company, and Unacast, the location insights and data company, today announced a definitive agreement to merge, creating one of the largest and most comprehensive location analytics platforms in the industry.

Gravy Analytics
Nov 29th, 2023
From TimeRazor, to Gravy, to Gravy Analytics-now, with Unacast

You may have already heard the news: Gravy Analytics is merging with location insights and data company, Unacast.

Earth Imaging Journal
May 25th, 2023
Unacast Launches Location Intelligence Platform Powered by Machine Learning

Unacast today announced the availability of Unacast Insights, a powerful new location intelligence platform for real estate investors, retailers, and marketers who want to understand how people move around the United States and within specific locations of interest.

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