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Unacast

Location data analytics and insights platform

Overview

Unacast provides location data and insights to help organizations understand real-world human movement. Its offerings include Human Mobility Insights, a Data Processing Platform, and Migration Patterns, accessible via a data portal and subscription-based access. Location data is collected from multiple sources, then privacy-preserving methods are used to aggregate and analyze mobility trends across industries and regions (80+ countries). The company aims to help clients optimize operations, improve marketing targeting, and understand market dynamics by turning location data into actionable insights while prioritizing privacy and security.

Significant Headcount Growth

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About Unacast

Simplify's Rating
Why Unacast is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareCybersecurity

Company Size

51-200

Company Stage

Early VC

Total Funding

$51.8M

Headquarters

New York City, United States

Founded

2014

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Simplify's take

What believers are saying

  • Unacast's November 6, 2026 blog says buyers demand proof of real people.
  • Google Cloud and Rishabh partnerships expand product distribution into AI and engineering channels.
  • State privacy laws and Safari restrictions boost demand for contextual location intelligence.

What critics are saying

  • Connecticut, Virginia, and Oregon now restrict precise geolocation sales, compressing addressable data markets.
  • iOS 27 blocked Safari and WebKit access to identity domains on September 14, 2026.
  • If Gravy's brand baggage or data provenance scrutiny returns, enterprise deals can stall fast.

What makes Unacast unique

  • Unacast now bundles Gravy Analytics' global suite with 80-country coverage and privacy-first positioning.
  • July 2026 Rishabh Software partnership extends Unacast into audience measurement and retail media.
  • The November 2026 adtech playbook emphasizes real-people verification, not raw device IDs.

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Funding

Total Funding

$51.8M

Meets

Industry Average

Funded Over

7 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Growth & Insights and Company News

6 month growth

9%

1 year growth

7%

2 year growth

9%
Newswire
Jul 28th, 2026
/C O R R E C T I O N - Rishabh Software/.

/C O R R E C T I O N - Rishabh Software/. Jul 28, 2026, 12:24 ET In the news release, Rishabh Software and Unacast Announce Strategic Partnership to Advance Audience Measurement and Location Intelligence, issued 28-Jul-2026 by Rishabh Software over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end: Rishabh Software and Unacast Announce Strategic Partnership to Advance Audience Measurement and Location Intelligence. NEW YORK, July 28, 2026 /CNW/ - Rishabh Software, a global digital engineering and technology consulting company, today announced a strategic partnership with Unacast, a leading provider of global location intelligence. The partnership combines Unacast's location intelligence platform with Rishabh Software's expertise in AdTech engineering, AI, data, analytics, and cloud technologies to help organizations accelerate audience measurement, attribution, and location intelligence initiatives. As advertisers, retailers, media owners, agencies, and retail media networks seek greater visibility into campaign performance and customer behavior, the partnership will help connect digital engagement with real-world outcomes through scalable, privacy-first analytics. Rishabh Software will leverage Unacast's location intelligence solutions platform to design, build, and operationalize next-generation audience measurement and attribution solutions. The companies will offer a comprehensive Audience Measurement and Location Intelligence portfolio spanning audience measurement, omnichannel attribution, retail media analytics, DOOH audience measurement, consumer journey analytics, audience segmentation, location intelligence, and AI-powered data platforms. By transforming mobility and visitation data into actionable business insights, Rishabh Software helps organizations improve marketing performance, accelerate measurement maturity, and make smarter data-driven decisions. "As advertisers and media owners increasingly demand measurable business outcomes, audience intelligence and location-based analytics have become critical components of modern marketing technology stacks," said Saumil Shah, Chief Strategy Officer, Rishabh Software. "We are excited to partner with Unacast to bring location intelligence capabilities for our clients. This partnership further strengthens Rishabh Software's position as a trusted AdTech solutions provider to help organizations accelerate audience measurement, attribution, retail media, DOOH analytics, and AI-driven marketing innovation." Chris Gildea, Chief Revenue Officer, Unacast, added, "We're excited to work with Rishabh Software to bring Unacast's location intelligence solutions directly into the hands of the teams who need it most: advertisers, retailers, and media owners looking to prove real-world impact. By combining our trusted mobility data with Rishabh Software's engineering, analytics, and AdTech expertise, organizations will be able to unlock new insights, improve measurement, and drive better business outcomes across initiatives." The partnership reflects the growing demand for privacy-first measurement solutions that help organizations better understand customer behavior, improve media performance, and make more informed business decisions. About Rishabh Software Rishabh Software helps enterprises build and modernize AdTech, AI, data, and cloud solutions that accelerate digital transformation and business growth. About Unacast Unacast provides privacy-first location intelligence that helps organizations measure real-world behavior and make smarter business decisions. Correction: An earlier version of this release incorrectly listed Rishabh pro engineering logo instead of Rishabh Software Logo. SOURCE Rishabh Software Jay Gayakwad, [email protected]

Unacast
Oct 8th, 2024
Unacast Announces Strategic Partnership with SafeGraph to Bring Enhancements to the Unacast Insights Platform

Unacast announces strategic partnership with SafeGraph to bring enhancements to the Unacast Insights Platform.

Smart Business Dealmakers
Sep 26th, 2024
Announcing the D.C. Capital Region's Smart Business Dealmaker Award Winners and 2024 Dealmakers Hall of Fame Class

Earlier this year, on April 22, 2024, Gravy Analytics acquired Unacast, further strengthening their position as a leader in the industry.

Gravy Analytics
Nov 29th, 2023
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights

In a move that will redefine the location data and intelligence industry, Gravy Analytics, the enterprise location intelligence company, and Unacast, the location insights and data company, today announced a definitive agreement to merge, creating one of the largest and most comprehensive location analytics platforms in the industry.

Gravy Analytics
Nov 29th, 2023
From TimeRazor, to Gravy, to Gravy Analytics-now, with Unacast

You may have already heard the news: Gravy Analytics is merging with location insights and data company, Unacast.

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