Uncommon Goods

Uncommon Goods

Retail platform for sustainable, independent goods

Overview

A retailer of distinctive designs by independent makers with a focus on social and environmental impact. It operates as a certified B Corporation, using sustainable materials such as recycled and FSC-certified paper for catalogs, and it avoids fur, feathers, and leather while paying fair wages. It differentiates itself through explicit sustainability commitments, charitable giving of over $2 million to partner nonprofits, and recognition as a Forbes Small Giant. The goal is to shift business norms toward greater social responsibility and environmental stewardship while offering maker-made, one-of-a-kind products.

About Uncommon Goods

Simplify's Rating
Why Uncommon Goods is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1999

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Simplify's Take

What believers are saying

  • Listrak consolidation achieved 169x ROI in first six months, driving incremental revenue.
  • National TV campaign expands brand awareness beyond digital channels to reach scale.
  • Uncommon Table collection demonstrates data-driven product expansion into emerging customer demand categories.

What critics are saying

  • Etsy's 96 million buyers and superior scale erode Uncommon Goods' niche differentiation.
  • Amazon Handmade undercuts pricing with Prime delivery, siphoning impulse holiday gift purchases.
  • New York studio overhead risks operational insolvency without proven revenue lift.

What makes Uncommon Goods unique

  • Curated marketplace connecting independent makers directly with unique gift seekers globally.
  • Unified SMS and email platform enables hyper-personalized cross-channel messaging for retention.
  • Creative studio investment with CCO Sam Shepherd develops proprietary design capabilities.

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Benefits

Paid Vacation

Wellness Program

Remote Work Options

Company News

PR Newswire
Apr 24th, 2025
Uncommon Goods Expands Partnership With Listrak

Leading online marketplace consolidates SMS and email programs with Listrak, supercharging e-commerce personalizationLITITZ, Pa., April 24, 2025 /PRNewswire/ -- Listrak, the retail industry's person-first marketing platform, today announced the expansion of its partnership with Uncommon Goods, the online marketplace that connects independent artists and makers with shoppers seeking truly unique, hand-picked designs. As part of the expanded partnership, Uncommon Goods will consolidate its SMS and email programs on Listrak's platform, seamlessly integrating its data and cross-channel messaging to power hyper-personalized customer experiences.Listrak, which has been Uncommon Goods' email marketing partner for over six years, won the SMS program following a competitive review process."At Uncommon Goods, we take a person-first approach to all aspects of our business, from our customers, to our makers and employees," said Brian Hashemi, Chief Marketing & Analytics Officer, Uncommon Goods. "By expanding our successful long-standing Listrak partnership and consolidating our email and SMS programs within Listrak's person-first platform, we will enhance the customer experience even further, helping ensure each customer finds the perfect item from our collection of the most unique goods anywhere in the world.""With our expanded partnership, Listrak and Uncommon Goods will work closely together to turn data insights into results-oriented action," said Jamie Elden, Chief Revenue Officer, Listrak. "With the consolidation of email and SMS, we now can leverage unified data to drive increased cross-channel personalization, enhancing customer experience and delivering increased revenue."About ListrakListrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results. For more information, visit https://www.listrak.com/.About Uncommon GoodsFounded by Dave Bolotsky in 1999, Uncommon Goods' online marketplace connects makers and their creations with shoppers looking for truly unique goods

PR Newswire
Jun 11th, 2024
Go Group Recommends These Distinctive, Delightful And Delectable Gifts For Dad

CHICAGO, June 11, 2024 /PRNewswire/ -- Think dad has everything? Surprise him with one of these gifts found by the travel experts at GO Airport Shuttle (GO).We're pretty sure he doesn't have a personalized bobblehead doll from mycustombobbleheads.com or this cool, a personalized leather beer bottle holster from Mr. Lentz.GO Airport Shuttle provides reliable and affordable airport transportationThe secret behind gifting dad is knowing him, his likes and dislikes, his favorite foods, sports teams, booze brands, hobbies, etc.Many dads fall into the steak and potato category for dining habits. There's always a gift assortment from omahasteaks.com or even a gift card from his favorite local steakhouse. You might be able to find something interesting from meatsbylinz.com, which offers every kind of meat from beef, lamb to alligator and wild boar, for those with more adventurous tastes.And for the potato: how about a real potato with your dad's face printed on it? It can be done at potatoparcel.com.A few other food-related ideas you can find at groovyguygifts.com might include a personalized cutting board with your dad's image, a personalized "How I cut carbs" pizza slicer, or a stylish "Sarcasm makes me skinny" drink tumbler. The assortment goes on and on.Another site (uncommongoods.com) even segments their Father's Day section by "new dads," "grandads," or "pet dads," subdividing even further by your dad's personality. Under the "geek" tab, you'll find lollipops based on the planets or a maps quiz book filled with brainteasers about wherever you are in the world

LBBOnline
Oct 20th, 2023
Uncommon Opens First US Studio Based in New York

Uncommon has hired Sam Shepherd as its CCO of its first US studio.

Forbes
Jan 23rd, 2023
The Best Gifts For Traveling Mixologists

Cheers to mixology on the road! gettyTasting cocktails around the world is a fabulous way to build on mixology skills. But for the mixologist who loves to also shake and stir up their own drinks while on the road, a few gifts may make their sipping trips even more enjoyable. This Valentine’s Day, gift your favorite traveling mixologist one of these presents to up the ante on their future adventures. Cheers!MargTiniBrumate MargTini BrumateFor camping trips, resort weekends, or just to cheekily carry some coffee (or is it an espresso martini) around down, gift this insulated mug shaped like a classic martini glass. Not only does the cute vessel keep beverages cold, but it has a sippable top to be used in-flight, at a poolside bar and beyond. $19, brumate.comDagne Dover BackpackDagne Dover Neoprene Backpack Dagne DoverHelp your mixologist pack everything neatly

Business Wire
Oct 10th, 2022
Uncommon Goods Connects With Holiday Shoppers Through New Tv Campaign

MINNEAPOLIS--(BUSINESS WIRE)--Online retailer Uncommon Goods launched a national TV advertising campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Since 1999, Uncommon Goods has connected independent artists and makers with consumers looking for unique products. Known for its curated selection of one-of-a-kind gifts and experiences, Uncommon Goods is the place to discover unusual items you didn’t know existed. After growing the business through a combination of digital and print marketing, Uncommon Goods saw TV advertising as an opportunity to reach new audiences at scale

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