Underdog Fantasy

Underdog Fantasy

Fantasy sports gaming platform for team building

About

Underdog Fantasy is a fantasy sports gaming platform where users can build their own fantasy sports teams and compete against other players. The platform allows users to customize their teams and strategies, offering a more personalized experience compared to traditional fantasy sports. Users can earn rewards based on their performance, which adds an extra incentive to compete. What sets Underdog Fantasy apart from its competitors is its focus on user customization and engagement, making the gaming experience more enjoyable and tailored to individual preferences.

Company Stage

Series B

Employees

201-500

Industries

Gaming

Total Funding

$43.8M

Headquarters

New York City, New York

Founded

2020


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Simplify's Take

What believers are saying

  • Expansion into North Carolina with Champions DFS game shows geographic and product diversification.
  • Integration of media personalities like Bill Belichick boosts credibility and audience attraction.
  • Innovative gamification features, like Tinder-style swipes, enhance user engagement and retention.

What critics are saying

  • Increased competition from established platforms like DraftKings and FanDuel poses a significant challenge.
  • Potential legal challenges as the company expands into new states with new gaming features.
  • Reliance on media partnerships could backfire if personalities face controversies or fail to engage.

What makes Underdog Fantasy unique

  • Underdog Fantasy offers a unique twist on traditional fantasy sports with customizable teams.
  • The platform integrates veteran sports reporters like James Palmer for enhanced sports coverage.
  • Partnerships with local brands like Trill Burgers increase regional visibility and user engagement.

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Growth & Insights
Headcount

6 month growth

29%

1 year growth

57%

2 year growth

168%

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