Underdog Fantasy operates a fantasy sports gaming platform that lets users build their own teams and compete against others. Users draft players, assemble lineups, and enter contests; scoring is based on real-player performance and rewards are earned for success. Unlike traditional fantasy platforms, it emphasizes user-created teams and customized strategies, giving players a personalized, flexible competition and incentives to win. The goal is to provide a straightforward, engaging way to play fantasy sports with tangible rewards.
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Company Size
501-1,000
Company Stage
Acquired
Total Funding
$115M
Headquarters
New York City, New York
Founded
2020
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Total Funding
$115M
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IG Group's Underdog deal targets U.S. Prediction markets growth. IG Group (LON:IGG) said its proposed acquisition of U.S. sports gaming company Underdog would expand its exposure to prediction markets, daily fantasy sports and related products, while increasing the group's U.S. revenue contribution and customer base. At a shareholder seminar, Chief Executive Officer Breon Corcoran said the transaction, announced at the end of July, is intended to provide IG with access to a "high-growth adjacent category" spanning daily fantasy sports, prediction markets and other offerings. Underdog Co-Founder and CEO Jeremy Levine and IG Chief Financial Officer Clifford Abrahams also outlined the business's product, regulatory and financial position. Underdog reports rapid revenue and customer growth. Discover more Shop Handbags View Collections Discover Luxury Levine said Underdog's net revenue rose from $9 million in 2021 to $441 million in 2025, describing the company as the fastest-growing sports gaming company in the U.S. through its first six years. The business has more than 5.5 million deposited customers, he said. For the third quarter, Underdog reported net revenue of $105 million, up 118% year over year. Handle per customer increased 165%, average deposits per customer rose 109%, and monthly active customers grew 13%, according to Levine. He cautioned that the year-over-year comparison benefited partly from the sporting calendar, including World Cup activity during the quarter, and from comparison with an unusually weak margin period in the prior year. Results can also vary based on sports outcomes and player performance, Levine said. Underdog reduced marketing spending by more than 30% year to date as it rebuilt its product offering during a transition toward prediction markets. Levine said the company is preparing to increase marketing activity during its busiest period, which includes the NFL season and the start of the NBA season. Prediction-market strategy and product expansion. Underdog's historical core product was its Pick'em fantasy game, in which customers select multiple player-performance outcomes across different teams. Levine said the structure limited the types of choices available compared with online sports betting, including single selections, team outcomes and same-team player combinations. The company has since expanded through prediction markets. In July, Underdog launched its own full-stack exchange, UDX. Levine said the company holds the three required U.S. derivatives licenses: a futures commission merchant license, a designated contract market license and a derivatives clearing organization license. "We are the only sports first operator live with all three," Levine said. He said ownership of the full technology and licensing stack enables Underdog to capture economics across more parts of a transaction and provide customers with a single app, account and wallet. The company's orchestration layer routes orders across venues and regulatory structures, depending on the product and the customer's location. Underdog has also introduced new games, including Crash and Rips, and expects to launch a new market type called Supercharge. Levine said early signs of cross-selling between new games and the company's sports products have been positive, though he did not provide detailed figures. Regulatory flexibility remains central. Management acknowledged uncertainty surrounding the regulatory treatment of sports prediction markets. Levine said Underdog expects the issue to be largely resolved by the U.S. Supreme Court and believes a final resolution is likely next year. If federal oversight remains in place, Underdog believes its current exchange structure positions it well, he said. If authority shifts back to states, the company could move sports activity largely back into daily fantasy sports frameworks. Levine said that, if required, the company could make that product configuration change within roughly 30 minutes. Corcoran said he believes the eventual market structure could be a hybrid model and may involve local taxation, though he stressed that this was his personal view and that the Supreme Court will ultimately determine the legal outcome. Levine added that Underdog could evaluate expanding into regulated online sports betting if that became the best option for the business. IG expects greater U.S. scale and diversification. Abrahams said Underdog would more than double IG's U.S. revenue and increase U.S. monthly active customers by more than tenfold. On a combined basis, the U.S. would account for 41% of group revenue, compared with 19% currently. Prediction markets and daily fantasy sports would represent 27% of combined group revenue following the transaction, according to Abrahams. He said the acquisition would diversify IG's product mix and potentially reduce short-term revenue variability because Underdog's revenue streams are largely uncorrelated with IG's existing businesses. The transaction includes $1.1 billion of upfront enterprise value for 100% of Underdog at closing, equivalent to 2.4 times net revenue for the 12 months to June 2026. Sixty percent of the equity value will be settled through 24.1 million newly issued IG shares, with the remaining 40% funded in cash initially through a bridge facility. An additional earn-out of up to $200 million is tied to 2026 revenue, while a separate management incentive plan depends on Underdog achieving EBITDA targets in 2028 and 2029. Abrahams said the incentive structure is designed so that additional payments occur only if Underdog delivers its targets. Corcoran said IG views the deal as part of a broader effort to diversify beyond its historical concentration in U.K. over-the-counter contracts for difference and spread-betting products. He said IG will provide a strategy update focused on its existing businesses on October 22. About IG Group (LON:IGG). IG Group Holdings plc ("IG") is a FTSE 100 financial technology company operating at the intersection of retail trading, technology and capital markets. Through its trusted brands - IG, tastytrade, Freetrade and Independent Reserve - the Group serves over 1.3 million customers worldwide, providing leveraged trading, stock trading and investments, and cryptocurrency trading via its proprietary platforms. For more information, visit www.iggroup.com.
IG Group lowers growth forecast after weaker third quarter. The online broker IG Group lowers its revenue forecast for the full year after lower revenue retention in OTC trading weighed on performance in the third quarter. Today 08:35 At the same time, customer growth continues and Underdog reports a sharp increase in revenue. IG Group expects revenue of around £240 million for the third quarter of 2026, a decrease of about 14 percent from £280.1 million the year before. Net trading revenue is expected to amount to around £210 million, compared with £249.5 million. In OTC derivatives, revenue retention fell to around 70 percent, from an average of around 80 percent since optimization measures were introduced in the second half of 2025. OTC revenue is expected to decrease by around 18 percent to £155 million, despite customer revenue increasing by around 8 percent. At the same time, the number of new customers increased organically by over 25 percent and the number of active customers increased organically by around 17 percent. Underdog's revenue more than doubled to around $105 million during the quarter. For the full year 2026, IG now expects revenue growth in the mid-single-digit percentage range. The EBITDA margin is expected to be in the lower 40 percent range, excluding certain one-off and acquisition costs. One-off costs linked to the move to Jersey and the restructuring are expected to amount to around £30 million.
Connecticut ramps up prediction markets clampdown with nine cease-and-desist orders. Governor Ned Lamont says sports event contract operators are flouting state gaming laws, as state targets Polymarket, Robinhood, Underdog and others 11/09/2026 You're reading subscriber-only content Unlock full access to this insight
Vegangster taps into trading card hype with Phygitals. Published on: 10 September 2026 | Last updated: 10 September 2026, 4:18 pm Vegangster has strengthened its product offering with the addition of Phygitals' graded card systems. The technology provider's operator partners can now offer randomised Pokémon and sports packs where every pull is a graded card kept in a vault until the player decides to trade it or have it shipped. Vegangster emphasised that Phygitals will add a new engagement layer for players, who will return to platforms to check the value of their card, redeem it or attempt to complete a set. Michael Oziransky, Chief Product Officer at Vegangster, commented: "Each new format we add opens a door to a different group of players. Pack opening speaks to people who already follow the card market, and it gives our operators a way to reach them with something they recognise." Phygitals is a US-based marketplace for trading card pack openings. Alongside Vegangster, the company has also agreed to a partnership with the fantasy sports operator Underdog to power its Underdog Rips digital card pack product in the US. The graded trading pack market has exploded in popularity, and some analysts estimate it is now worth more than $50bn annually, with further growth expected. Vegangster claims that it will become the first iGaming platform to offer the format. This is not the first instance of Vegangster seeking to tap into the popularity of formats found in other entertainment products. The lootboxes, created by Vegangster, utilise similar mechanics to video games. For a fixed price, players can purchase a lootbox and receive rewards based on predefined probabilities, and the value of the box may exceed its cost. Rewards available to players include cash, digital items, NFTs or other operator-defined assets, and players can keep the prize or sell it back for cash.
Underdog bought by IG Group for up to $1.3 billion. Thursday, July 30, 2026 2:54 PM * Matthew Waters, Legal Sports Report Email, LinkedIn, and more IG Group is buying Underdog for a total consideration of up to $1.3 billion, the London-listed financial technology company announced Thursday afternoon. Upfront consideration is $1.1 billion partially paid in IG Group shares along with a $200 million earnout payable to shareholders. The decision comes out of IG Group's strategic review launched in March as the company sought to build a global trading, investing and entertainment platform. IG intends to more than double U.S. revenues by growing U.S. monthly actives more than tenfold, according to the announcement. The hope is for Underdog to become a "coherent customer funnel" that can turn sports and prediction markets customers into "active trading and derivatives on financial markets."
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Industries
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$115M
Headquarters
New York City, New York
Founded
2020
Find jobs on Simplify and start your career today