NEW YORK--(BUSINESS WIRE)--Tiffany Marg transitions to a new role as Senior Vice President within the Data-Driven Performance Strategy team at Underscore Marketing, joining a dedicated collegiate of life sciences innovators to drive commercialization and overall brand performance. Tiffany has over 20 years of experience in pharmaceutical marketing, building brands and executing campaigns. Her expertise crosses multiple therapeutic disease states including HIV, oncology, cardiovascular, and rare disease. She has a strong understanding of strategy and planning throughout the entire lifecycle of a product, from clinical-trial recruitment, through disease state education and brand launch, to brand maturity/loss of exclusivity. In her previous role as SVP of Client Services, Tiffany was dedicated to building a first-class service team for Underscore’s clients, ensuring alignment between their ongoing business needs and goals and the execution of Underscore’s strategy and solutions. She also helped bring new ideas to her clients to boost both brand and customer-campaign performance, meeting their specific business KPIs

Brandi Ascione joins Underscore Marketing as EVP, Managing Director.