Understood

Understood

Nonprofit offering free learning-differences resources

Overview

Understood.org provides free, expert-backed resources to help families, teachers, and professionals support people with learning and thinking differences such as ADHD, dyslexia, and dyscalculia. Its resources—articles, podcasts, and community groups—are accessed online at no cost and are curated by education and mental-health experts, funded by donations and grants. The site differentiates itself through a nonprofit model that guarantees free access and a focus on evidence-based content, practical tools, and a supportive, advocacy-driven community. Its goal is to empower individuals with learning differences and promote a society that embraces diverse ways of learning.

About Understood

Simplify's Rating
Why Understood is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Social Impact

Education

Healthcare

Company Size

51-200

Company Stage

Grant

Total Funding

$760K

Headquarters

New York City, New York

Founded

2014

People at Understood

People at Understood who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Workplace neurodiversity insights support inclusion strategies for 70 million Americans.
  • Partnerships with Kantar and Radio Flyer enhance inclusive marketing and product accessibility.
  • Instagram and digital platforms like Through My Eyes shape public perception and understanding.

What critics are saying

  • 78% of revenue depends on three foundations cutting grants by 25–40% in 2026.
  • Microsoft and Google offer free AI-powered resources duplicating Understood’s core content.
  • Twelve states mandate schools use only state-approved curricula, excluding Understood’s content.

What makes Understood unique

  • Understood exclusively serves 70 million Americans with learning and thinking differences.
  • It offers expert-vetted, free digital resources spanning families, educators, workplaces, and young adults.
  • Understood drives behavior change through SPARC framework and partnerships like AAP and Radio Flyer.

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Funding

Total Funding

$760k

Above

Industry Average

Funded Over

1 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

1%
Understood
Jun 23rd, 2026
Redesigning summer: Understood.org and Radio Flyer join forces to make play accessible for every kid.

Redesigning summer: Understood.org and Radio Flyer join forces to make play accessible for every kid. June 23, 2026 Pediatricians and researchers have long known that play is essential to a child's development. And summer is the perfect time to take that fun outside. But it's harder for families whose kids are neurodivergent or who have disabilities. Outdoor activities can quickly feel overwhelming and inaccessible. Making sure kids with developmental differences get to play outdoors can be exhausting. It requires a lot more planning, supervision, and adaptation from families. That may help explain why parents of kids with neurodevelopmental needs - like ADHD - face up to twice the rate of mental health challenges compared to parents of neurotypical kids. The world is more stressful to navigate because it wasn't built with their kids in mind. This summer, Radio Flyer and Understood.org are teaming up to change that by bringing the thrill of riding to more kids than ever before. The collaboration combines Radio Flyer's 100-plus year legacy of innovation with Understood's neurodiversity expertise. The goal? To make the joy of riding accessible to every single kid. The power of universal design. This partnership is rooted in universal design. That's the idea that when you design for kids with physical and neurodevelopmental needs, you create better experiences for all kids. Leveraging research and insights from Understood, Radio Flyer integrated thoughtful, accessible features into three of its iconic products to better support parents of neurodivergent kids and those with disabilities. All while maintaining the fun look families love. "Through our partnership with Understood.org, we reimagined the design for our stroller wagon, stroller trike, and Cyclone to be more inclusive and functional for families," said Micki Grover, MSc, design researcher at Radio Flyer. "By embedding accessibility features directly into the product, we've created a more seamless ride experience and lowered the day-to-day mental load for parents." "We're excited to team up with Radio Flyer on this impactful initiative, which reinforces our shared belief that outdoor play shouldn't be a privilege, it should be a right. Every kid deserves the chance to pedal, coast, and explore this summer," said Jennifer Spindler, MSEd, MPhil, director of interdisciplinary research at Understood. From left to right: Radio Flyer Cyclone, Coast Folding Stroller Trike, and Voya XT Quad Stroller Wagon. From insights to re-inventions. Radio Flyer bridged the gap between research and product design by identifying the specific physical and neurodevelopmental barriers kids face when using their products, considering their most pressing social, emotional, and physical needs. With expert-backed guidance from Understood, they curated three product innovations: * Radio Flyer Cyclone, now built for longevity: Research shows that neurodivergent kids and those with disabilities often form strong, emotional attachments to their favorite toys and products. They rely on them for routine and comfort for a long time. With this in mind, Radio Flyer focused on enhanced durability by strengthening the Cyclone's wheel connections. This will help ensure that a beloved toy stays in play for years. * Voya XT Quad Stroller Wagon, reimagined as a sensory safe haven: Chaotic outdoor environments can quickly trigger sensory overload. Understood's research highlighted the need for a dedicated space where kids can retreat and self-regulate. While the Quad Stroller Wagon was originally built for large families, an adjustable seating configuration on the 2.0 version now makes it the perfect homebase for a child with sensory sensitivities. * Coast Folding Stroller Trike, adapted for stamina: For kids with physical or developmental differences, stamina can impact how long they can play. Research showed that a hard, concave seat can cause kids to tire quickly. So the trike was fitted with a firmer, structured seat and an adjustable harness. This ergonomic support helps kids pedal comfortably without exhausting themselves. "These Radio Flyer products are designed with disability in mind, which creates a supportive, inclusive experience for all kids," said Andrew Kahn, PsyD, licensed psychologist and associate director of expertise and strategic design at Understood. "Good design solves a problem, but great design ensures that no kid is left out of enjoying the summer." Reclaiming the simple joys of making memories outside. Together, Radio Flyer and Understood are making sure that more kids can ride and play. Through Radio Flyer's Fearless Flyers program, families of kids with special needs can access the gear they need more easily and affordably. Qualified families receive a 25% discount on products. To learn more and to sign up, visit Fearless Flyers. Ready to start shopping? Find your perfect ride at RadioFlyer.com, Target, Walmart, and Amazon.

Pureprofile
Aug 21st, 2025
How Gen Z is driving neurodiversity and inclusion in the workplace

Understood.org, a leading nonprofit that empowers people across the US who have learning and thinking differences, partnered with Pureprofile to conduct a nationally representative study of 1,000 adults in the US (500 Gen Zers and 500 Millennials).

PR Newswire
Jun 16th, 2025
New Research Finds The Creative Industry Is Failing Neurodivergent Talent

Nearly 1 in 2 people in the creative industry identify as neurodivergent. This is a group that can boost productivity by 30 percent, yet they're twice as likely to "mask" at work. NEW YORK, June 16, 2025 /PRNewswire/ -- Understood.org, a leading nonprofit supporting the 70 million people in the U.S. who have learning and thinking differences, such as ADHD and dyslexia, today released findings from "Unlocking Neurodiversity: A Creative Advantage" — a study conducted in partnership with the American Association of Advertising Agencies (4As), the leading U.S.-based advertising trade association, and Havas, one of the world's largest global communications groups

America's Charities
Apr 10th, 2025
Sustainability News provided by 3BL

Showcasing this commitment, 11:11 Media Impact's partnership with Understood.org has been named a finalist for Best Gender & LGBTQ Equality Initiative at The Halo Awards, an initiative focused on educating and empowering neurodivergent women.

PR Newswire
Mar 19th, 2025
Havas Unveils "Neuroverse" To Unlock Untapped Market Potential Through Neurodiversity

1 in 5 People Are Neurodivergent¹—Brands That Engage This Growing, Influential Community Tap Into $1.9 Trillion in Annual Disposable Income Globally.²NEW YORK, March 19, 2025 /PRNewswire/ - Havas today announces the launch of Neuroverse: Powered by Havas — its new Neurodiversity Center of Excellence (CoE), a groundbreaking consultancy dedicated to embedding neurodivergent talent into the heart of its creative marketing, brand strategy, and business transformation. Neurodiversity encompasses the natural differences in how individuals think, learn, and process information, including those with ADHD, dyslexia, autism, and other cognitive variations. Through tailored consulting, training, and strategic partnerships with leading non-profit organizations — including Understood.org and Creative Spirit — Havas will help brands harness neurodivergent insights to reshape the future of advertising, unlocking fresh creative perspectives and driving deeper audience connections.This initiative marks a major industry shift; with 53% of Gen Z identifying as neurodivergent,³ brands that fail to embrace this shift risk losing both the next generation of creative talent and the loyalty of a highly influential consumer base."The future of creativity belongs to those who think, market, and build brands differently," said Donna Murphy, Global CEO of Havas Creative and Health Networks. "By investing in neurodivergent talent and consumers, we open doors to fresh perspectives, stronger audience engagement, and market-defining innovation."The Business Imperative for Embracing NeurodiversityThe influence of neurodivergent consumers is set to reshape the marketplace, with Gen Z spending power projected to reach $12 trillion by 2030.⁴ Additionally, research shows that workplaces fostering neurodiversity report 28% higher revenue and an increase in productivity and innovation.⁵Havas' CoE will provide businesses with expert guidance and an extensive suite of experts and services designed to optimize both customer and employee experiences, including:Neurodiversity Strategy and Consulting – Embedding neurodivergent thinking into brand and marketing strategies.– Embedding neurodivergent thinking into brand and marketing strategies. Training and Certification – Equipping organizations with tools for neuro-intuitive workplaces and campaigns.– Equipping organizations with tools for neuro-intuitive workplaces and campaigns. Creative and UX Innovation – Designing content and experiences that engage neurodivergent audiences and ensure compliance with upcoming regulations.– Designing content and experiences that engage neurodivergent audiences and ensure compliance with upcoming regulations

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