Overview

Understory provides hail insurance tailored for auto dealerships, especially in the Midwest. It uses Atmospheric Intelligence AI to build weather risk models and offer precise pricing and coverage. Its flagship Auto Hail Safe product streamlines payouts by removing the need for claims adjusters and deductible payments, helping dealerships protect cash flow and working capital during hail events. The company partners with brokers to distribute its insurance, earning revenue from premiums. Compared with competitors, it focuses specifically on auto dealer exposures, leverages advanced weather risk models, and eliminates deductibles to speed payouts. Its goal is to reduce financial exposure for dealerships and keep their operations running smoothly during severe weather, while expanding its broker network and insurance footprint.