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Uneekor builds golf tech experiences that connect players around the world through technology and thoughtful design. It creates golf training and simulation tools that blend hardware sensors with software analytics to help players improve. The product works by collecting data from swings and ball flight, delivering real-time feedback, metrics, and practice modes through an easy-to-use interface, enabling play and training indoors or outdoors. Unlike others, Uneekor emphasizes the combination of high-quality design with data-driven coaching and a global community focus, not just hardware. Its goal is to help every golfer become their best version on and off the course by making advanced golf technology accessible and engaging for players of all levels.
Industries
Data & Analytics
Hardware
Consumer Software
Entertainment
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Lake Forest, California
Founded
2021
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Uneekor announces expansion into UK and Europe. Leading simulator brand launches into Europe with new sales team and a network of authorised retailers. Uneekor, a leading operator in the golf simulation and performance technology market, is expanding into Europe with a dedicated European sales team. Founded in South Korea, before establishing in the US, the brand has grown from a regional technology company into a global name in AI-powered golf simulation, and the move into Europe marks the next stage in that journey. Products are available now through a network of authorised resellers across the UK and Europe, including Golf Bays UK, Golf Swing Systems, Golf Sim Rooms, and Urban Golf for UK customers, and Golf Balls.AT for customers across Europe. To drive European expansion, Uneekor has announced three key management hires, with Stuart Archibald appointed EMEA Director of Sales, Mark Stevens taking on the role of UK & Ireland Director of Sales, and Charlie Brazil serving as EMEA Supply Chain Manager. After a decade of competitive play as a tour professional across various tours, Stuart Archibald brings 20 years of experience in the golf industry, with extensive expertise in the golf technology sector, including Foresight Sports. While working on the DP World Tour, he developed a deep understanding of the needs of the world's best players and coaches when it comes to data and performance technology. Mark Stevens brings more than nine years of experience in sports technology sales, including roles at Garmin. His background spans business development, strategic partnerships, and the launch of golf performance solutions including wearable technology, laser devices, and simulator systems across the UK and Ireland. Charlie Brazil boasts more than eight years of experience in golf manufacturing and technology. He spent the majority of his career with PXG, where he played a central role in establishing and scaling the company's UK and European production facility and distribution network. Scott Gaines, Global Head of Sales, Uneekor, added: "Entering a new market successfully comes down to having the right people. Between Stuart's background at tour level and Mark's track record launching performance technology across the UK and Ireland, and Charlie's success of scaling operations across the UK, we have a team of people who already know this market and have the right relationships to accelerate our growth. That's the best possible starting point." James Murphy, Uneekor's Global Marketing Director and a UK resident, will work closely alongside the new European team as the brand establishes its presence in the market. He said: "This is a major milestone for Uneekor. We've spent years developing technology we believe sets a new standard for the category, and we're excited to expand our reach and bring that experience to golfers across Europe. This launch marks the next chapter in our global growth." Uneekor's technology is built on camera-based precision. Its patented Dimple Optix technology captures accurate ball flight and spin data at high frame rates, allowing golfers to play with the golf ball they trust while delivering reliable performance insights. The product lineup ranges from portable launch monitors to professional overhead systems, all integrated within a growing ecosystem of software, 4k immersive courses, and AI-powered training tools designed to give golfers meaningful insight that helps them improve. The expansion reflects Uneekor's broader ambition to bring its technology to golfers and facilities worldwide, backed by strong North American growth and a product lineup that has earned its place on a global stage. What did you think of this article?
Trackman iO: the ultimate indoor launch monitor. Experience a fresh way to practice golf with the Trackman iO launch monitor, built for players who want pro-level accuracy inside. It suits beginners sharpening basics and seasoned players polishing their game. The unit combines dual radar sensors, infrared detection, and ultra-fast cameras to record fine details of each swing and shot, then delivers instant, helpful feedback to help improve performance. Unlike outdoor-focused devices, the iO is explicitly designed for enclosed spaces. Its ceiling-mounted layout keeps the floor clear and installs without minimum-distance hassles. Whether it's a compact training bay or a complete home simulator, it delivers precise numbers every time. Backed by refined tracking tech, innovative software, and a growing library of lifelike 4K courses, the Trackman iO raises the bar for indoor simulation. Precision tracking and Real-Time performance. At the core of the Trackman iO is a powerful tracking engine that fuses radar, infrared, and high-speed camera input at up to 4,600 frames per second. That combination, what Trackman calls an optically enhanced radar approach, yields highly reliable metrics for carry, launch angle, spin, and the 3D spin axis. Those exact numbers matter especially indoors, where trustworthy ball-flight data makes simulated play feel authentic. Players also get advanced impact video, including slow-motion replays of club movement, strike location, and ball-release overlays. The Trackman Performance Studio (TPS) and mobile apps stream analysis live, with features that depend on the chosen subscription tier: Home Complete Package: Expands club-level analytics, showing face angle, dynamic loft, impact height, and forthcoming club-speed and path metrics. Home Package: Covers essential ball data, includes more than 50 virtual courses, and offers several practice and game modes. Future-Ready Design and ongoing enhancements. Trackman has committed to steady improvements, and upcoming updates will add even richer 4K course visuals and tighter integration with training tools. Those visual and software upgrades aim to deepen immersion and keep the simulator experience evolving. In a crowded indoor-golf market, Trackman iO stands out through its focus on measurement quality, simple day-to-day use, and proven durability: Foresight Sports: The GCQuad and GC3 deliver accurate results but often require club or ball markers, which adds to the setup steps. Many users prefer Trackman's TPS for its intuitive workflows. FlightScope & Rapsodo: Lower-cost options like the Mevo+ and MLM 2 Pro help capture data for casual practice, but they don't match Trackman's breadth of metrics or its video feedback. SkyTrak: A capable mid-level unit that relies on camera tracking; it can be less consistent in dim light, whereas Trackman's radar-first approach performs more reliably. Other Competitors (Voice Caddie, Uneekor, Full Swing KIT): These systems score on portability and price, but they usually trade off deep analysis and seamless software links, areas where Trackman excels. Product details: * Dual-Speed Camera System: Records shots at up to 4,600 frames per second so users can inspect tiny impact details. * Optimized For Indoor Play: The ceiling installation preserves floor space and simplifies setup in small rooms. * Battery Life: Supports up to five hours of continuous use, letting practice sessions run long without frequent charging. * Real-Time Data Sync: Sends live stats to the Trackman app so players can review numbers instantly. * Durable And Compact Design: Built to handle regular indoor use while fitting into tight practice areas. * High-Resolution Touchscreen Display: Presents data clearly with an easy-to-navigate interface. * Advanced Tracking System: Blends radar, infrared sensors, and rapid imaging to capture ultra-precise shot information. * Seamless Connectivity: Integrates smoothly with TPS software for deeper post-session analysis. Product features: * Minimal Setup Requirements: Eliminates the need for club or ball markers, so users start practicing faster. * Interactive Game And Training Modes: Offers realistic course play, targeted drills, and playful skill challenges to keep sessions engaging. * Software Subscription Options: Presents tiered plans that range from casual users to coaching professionals. * Enhanced Impact Video Replay: Let users watch slow-motion impact and trajectory clips to pinpoint technical issues. * Detailed Swing And Ball Flight Analysis: Tracks essentials like 3D spin, launch, spin rate, and carry distance for meaningful progress tracking. * High-Speed Camera Integration: Captures club and ball motion with fine detail, producing reliable frames for review. * High-Speed Camera Integration: Ensures meticulous tracking of club and ball movement for meaningful improvement. * Detailed Swing And Ball Flight Analysis: Tracks critical data like 3D spin, launch, spin rate, and carry distance. The Trackman iO launch monitor redefines indoor golf by combining precise measurement, practical installation, and an evolving software platform. It gives players dependable numbers, helpful video, and immersive course play, tools that accelerate improvement and make indoor practice feel like a real round. Whether the goal is to shave a few strokes off a handicap or to enjoy lifelike simulator time at home, the iO delivers professional-grade performance in a compact, user-friendly package.
Uneekor enhances leadership team. Uneekor, the manufacturer of golf simulator technologies, has appointed Scott Gaines as global head of sales, Tarick Walton as head of product management and Jason Davis as head of customer experience. The hires build on the addition of James Murphy as global marketing director in late 2024, and as Uneekor said, "it delivered 50 percent growth in 2025." "The additions to our leadership team reflect the scale and ambition of where Uneekor is headed," said Murphy. "We're building an ecosystem that empowers all golfers to improve faster, practice smarter, and experience the game in entirely new ways." "Our growth is directly tied to the health of our partners," said Gaines. "We're widening our distribution map and building frameworks that allow our dealers and distributors to scale alongside us. When they win, we win, and that shared trajectory is the foundation of our global strategy." Image courtesy Uneekor
Irvine, CA - Uneekor, a global leader in golf simulation and technology, is thrilled to announce the launch of its QED Trade-In Program, providing QED launch monitor owners with a dedicated upgrade path from the company's groundbreaking QED launch monitor to its newest rear mounted launch monitor, the EYE XR.
Uneekor, a global leader in simulator golf technology, is launching three new products: the EYE XR, AI Trainer, and GameDay Software.
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Industries
Data & Analytics
Hardware
Consumer Software
Entertainment
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Lake Forest, California
Founded
2021
Find jobs on Simplify and start your career today