commercetools appoints Katy Hiller as Chief Marketing Officer. * Katy Hiller joins commercetools as Chief Marketing Officer, to accelerate the company in its next stage of growth. * Hiller brings more than 20 years of B2B technology marketing experience, most recently serving as CMO at Unily and previously as CMO at Sonatype. * The appointment comes as commercetools expands its AI-powered commerce portfolio across autonomous and agentic commerce to help enterprises better adapt to how AI is changing the way consumers shop and businesses operate. commercetools, the digital commerce AI company, announced the appointment of Katy Hiller as Chief Marketing Officer (CMO), strengthening its executive leadership team as the company enters its next phase of global growth. Hiller brings more than 20 years of B2B technology marketing experience spanning growth, go-to-market strategies and building high-performance marketing organizations. She joins commercetools from Unily, where as CMO she led the global function to establish the company as the pioneer in AI employee experience, breaking into new markets, achieving market-leading analyst recognition and driving commercial growth. Previously, Hiller spent seven years at software supply chain company Sonatype, progressing through its marketing leadership to become CMO. During her tenure, she contributed to Sonatype's significant revenue growth achieving triple digits during her seven years. At commercetools, Hiller will lead the company's global marketing strategy, with responsibility for brand, communications, product and field marketing, and demand generation. Her appointment comes as AI reshapes how consumers discover and buy products and how enterprises operate their commerce businesses. commercetools is helping enterprises navigate that shift by modernizing existing commerce operations while preparing for increasingly agentic and autonomous buying journeys. "Commerce is entering a period of fundamental change as AI reshapes how consumers shop and how businesses operate," said Doug McNary, Chief Executive Officer at commercetools. "Katy understands how to turn major shifts in technology into clear market positioning and sustainable growth. She has a proven track record of building high-performing global teams and connecting marketing directly to commercial results. That combination will be critical as we take commercetools into its next phase of growth." In 2026, commercetools introduced its vision for autonomous commerce, where AI systems can make and execute commerce decisions in real time within business-defined rules and boundaries, and unveiled Sphere as its enterprise platform for autonomous commerce. The company has since expanded the ways enterprises can participate in AI-powered commerce through AI Hub and AgenticLift, while giving businesses the flexibility to modernize their commerce infrastructure at their own pace. "commercetools has spent more than a decade challenging how enterprise commerce is built, and AI is creating another defining moment for the industry," said Katy Hiller, Chief Marketing Officer at commercetools. "What attracted me to the company is the combination of a strong technology foundation, ambitious customers and a clear point of view on where commerce is going next. My focus will be on turning that into an even stronger global brand and growth engine, and ensuring commercetools leads in this next era of commerce."

Unily launches Content Studio to drive simple, accurate employee communication. Unily Group Ltd., an employee experience platform, today announced the launch of Content Studio, a new artificial intelligence-powered product that allows organizations to generate podcasts, videos, infographics and other communications in minutes. Internal communications take up a lot of time for employees and management. That's because distributing information meaningfully requires experts to provide knowledge and a team to turn it into a format the audience can best understand. Employees also want to receive communication in media and a format they prefer to consume. Producing the same instructions across text, audio, video, slides and multimedia could become an impossible venture for even the most well-staffed enterprise. As a result, departments must curate what information to condense into what formats and how to distribute it. This risks information being missed. "In today's workplace, competitive advantage belongs to organizations that can turn trusted information into action faster than everyone else," said Chief Executive Lokdeep Singh. Singh added that Content Studio takes what a company already has within its tribal knowledge and augments it by helping employees transform knowledge into engaging formats. It also maintains accuracy and consistency while allowing human oversight. General-purpose AI tools might get a team most of the way there, but the company's platform is designed to deepen employee knowledge and keep it up to date. Users remain in direct control by selecting which resources adjust outputs, specifying what to emphasize or exclude, and applying brand, tone, and editorial standards. Products on the market already can produce AI-generated infographics, podcasts, and video slides such as Google LLC's Gemini Notebook, but they're not built specifically for governed internal communications. Similar enterprise products that Unily and Content Studio compete with include Haiilo's internal communications platform, Staffbase SE and Firstup Inc. Chief Technology Officer Sam Hassani argued that current AI-driven products on the market ask users to trust outputs, but Content Studio is designed to work with trusted knowledge, not replace employee attention. "By combining source-grounded AI with enterprise governance, organizations can move faster in content creation for their internal teams without diminishing accuracy, transparency or control," he said. Unily said early customer previews showed strong results in transforming trusted information into easier-to-consume content. Velcro Cos., the original manufacturer of the hook-and-loop fasteners, reduced infographic creation from about 60 minutes to three minutes. And Amer Sports Canada Inc.'s outdoor apparel and equipment subsidiary Arc'teryx turned a calendar's worth of internal communications into one podcast, saving 84 minutes per employee per month. Content Studio is a standalone product that works without requiring the Unily experience platform. When connected to the entire Unily platform, organizations can extend into governed knowledge sourcing through content creation, targeted delivery and impact measurement. Image: Unily. A message from John Furrier, co-founder of SiliconANGLE: Support its mission to keep content open and free by engaging with theCUBE community. Join theCUBE's Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities. * 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more * 11.4k+ theCUBE alumni - Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network Are you an AWS customer? Support SiliconANGLE financially by buying your AWS services from its Marketplace portal page and links: https://siliconangle.com/aws-marketplace/. About SiliconANGLE Media. SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios - with flagship locations in Silicon Valley and the New York Stock Exchange - SiliconANGLE Media operates at the intersection of media, technology and AI. Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Its new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.