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Overview
Unipal provides digital student IDs through a mobile app, giving university and college students access to exclusive discounts and benefits. The platform operates by partnering with local and regional brands that pay to be featured and reach a targeted student audience, generating revenue from these brand partnerships. In addition to the discounts, the app includes features like a savings tracker to help students monitor their savings and offers premium support for enhanced service. Unipal differentiates itself by focusing specifically on the Gen Z student market and building long-term brand loyalty with students through tailored, location-based deals, rather than relying on a traditional physical student card. The overall goal is to help brands engage with students and cultivate ongoing loyalty while providing students with easy access to savings and exclusive offers.
About Unipal
Industries
Data & Analytics
Consumer Software
Education
Company Size
51-200
Company Stage
Seed
Total Funding
$530K
Headquarters
Riyadh, Saudi Arabia
Founded
2019
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Simplify's Take
What believers are saying
- Unipal raised a Pre-Series A in February 2025, funding Saudi expansion into Jeddah and Dammam.
- The March 2026 app launch promises 200 local discounts and 150,000 global discounts.
- Its Bahrain base still shows over 200 merchants and more than 10,000 student users.
What critics are saying
- Discount platforms face low switching costs; IMTIAZ and Haiba can compress Unipal's merchant pricing.
- Unipal's university whitelist excludes most students, limiting expansion beyond Bahrain and Saudi campuses.
- If merchant acquisition stalls after Saudi launches, Unipal becomes a coupon layer with weak defensibility.
What makes Unipal unique
- Unipal pairs digital student IDs with discounts, savings tracking, and premium support.
- Its new IMTIAZ youth card links Unipal perks to Bahrain Commercial Facilities Company.
- It targets Bahrain and Riyadh students with verified university eligibility and local merchant access.
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Funding
Total Funding
$530k
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 7%2 year growth
↑ 12%Unipal, the biggest youth platform in the region, has been honoured with the prestigious Mastercard Startup of the Year 2025 award during the Startups and SMEs Excellence Awards.
Bahrain-born edtech startup Unipal has raised its Pre-Series A investment round for an unknown amount. The round is led by Plus VC...
Unipal, a Bahraini edtech startup, announced the closure of a Pre-Series A funding round led by Plus VC, with participation from Aljazira Capital, RZM Investments, Falak Angels, Doha Tech Angels, and other angel investors. The investment will support Unipal's expansion into Jeddah, Medina, Dammam, and Khobar, and the launch of a new app with enhanced algorithms. Previously, in July 2023, Unipal raised a supplementary $500k from Tenmou, Flat6Labs, GTS, and angel investors.
Bahrain-born edtech startup Unipal has closed its Pre-Series A round, led by Plus VC, with participation from Al Jazira Capital, RZM Investments, Falak Angels, Doha Tech Angels, and other investors. The funding will support Unipal's expansion into Jeddah, Madinah, Dammam, and Khobar, and the launch of a new app with enhanced algorithms. In July 2023, Unipal raised $500k from Tenmou, Flat6labs, GTS, and angel investors.
Unipal secures Pre-Series A funding from Falak Angels to expand its platform.
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About Unipal
Industries
Data & Analytics
Consumer Software
Education
Company Size
51-200
Company Stage
Seed
Total Funding
$530K
Headquarters
Riyadh, Saudi Arabia
Founded
2019
There are no jobs for Unipal right now.
Find jobs on Simplify and start your career today