U

Unipal

Digital student IDs with discount partnerships

Overview

Unipal provides digital student IDs through a mobile app, giving university and college students access to exclusive discounts and benefits. The platform operates by partnering with local and regional brands that pay to be featured and reach a targeted student audience, generating revenue from these brand partnerships. In addition to the discounts, the app includes features like a savings tracker to help students monitor their savings and offers premium support for enhanced service. Unipal differentiates itself by focusing specifically on the Gen Z student market and building long-term brand loyalty with students through tailored, location-based deals, rather than relying on a traditional physical student card. The overall goal is to help brands engage with students and cultivate ongoing loyalty while providing students with easy access to savings and exclusive offers.

Significant Headcount Growth

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About Unipal

Simplify's Rating
Why Unipal is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEducation

Company Size

51-200

Company Stage

Seed

Total Funding

$530K

Headquarters

Riyadh, Saudi Arabia

Founded

2019

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Simplify's Take

What believers are saying

  • The September 2026 homepage claims exclusive youth discounts from hundreds of top brands.
  • Unipal’s March 2026 app launch improves retention with savings tracking and smoother onboarding.
  • Bahrain and Riyadh footprints create cross-border leverage for new campus partnerships.

What critics are saying

  • Unipal still depends on Saudi student acquisition after the February 2025 expansion round.
  • A 11-50 person team cannot defend partnerships against banks, telecoms, and campus apps.
  • If brand partners churn, Unipal loses its discount moat and student usage collapses.

What makes Unipal unique

  • Unipal combines digital student IDs and discounts across Bahrain and Saudi Arabia.
  • The March 2026 app launch added 200 discounts and a fully digital card.
  • LinkedIn shows Unipal operating from Riyadh and Manama with 11-50 employees.

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Funding

Total Funding

$530k

Below

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
$2M
$2.3M
$3M

Benefits

  • Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

8%

2 year growth

6%
جريدة البلاد
Oct 9th, 2026
"CrediMax" and "Unipal" cooperate to explore creating a new redemption model in Bahrain

"CrediMax" and "Unipal" cooperate to explore creating a new redemption model in Bahrain Friday, October 09, 2026 CrediMax, the leading provider of electronic payment solutions in the Kingdom of Bahrain, signed a memorandum of understanding with Unipal on the sidelines of the FinTech Future Forum 2026, to study opportunities for technical integration between Unipal's platform and CrediMax's point-of-sale devices, and to examine the requirements for making this integration available to participating merchants, as part of the company's keenness to develop solutions that keep pace with the needs of the business sector and support the development of the digital payments ecosystem in the Kingdom. Today, offer redemption and payment for purchases are mostly two separate moments. The two parties will study how to combine them, so that redemption becomes part of the payment process itself, making it a future redemption experience that is the first of its kind in the Kingdom. The memorandum sets a framework for cooperation in assessing the technical feasibility of the proposed integration and defining its design and scope, including the possibility of testing it within a pilot project or prototype. It also addresses studying the necessary commercial and operational terms, enabling both parties to form an integrated vision of the implementation requirements and their suitability to the nature of merchants' businesses. On this occasion, Mr. Mohammed Rashid Al-Satihi, Head of Strategic Accounts and Acting Head of Customer Services and Sales at CrediMax, said: "We are keen to build partnerships based on a precise understanding of merchants' needs and that contribute to developing the value that payment solutions provide to their businesses. Our cooperation with Unipal is an opportunity to study how to leverage the capabilities of both parties to create practical applications that combine digital services and the payment experience, with a focus on ease of use and operational efficiency. We look forward to working with the Unipal team to exchange knowledge and study available options, helping to identify implementable cooperation opportunities that deliver clear value to merchants and their customers." For his part, Ali Al-Alawi, CEO of Unipal, said: "It is an ambitious idea, and some may describe it as dreamy. But this is the essence of innovation. The redemption experience today needs a real transformation, and it needs a partner who believes in future innovation. Therefore, we are pleased to explore with CrediMax how we can create this transformation together. This memorandum comes within CrediMax's ongoing efforts to employ its expertise in the payments sector and build collaborative relationships that support innovation, and to study solutions that suit its partners' aspirations and the evolution of commerce patterns and digital services." Read also

Biz Bahrain
Apr 30th, 2025
Unipal Wins Startup of the Year at 2025 Excellence Awards

Unipal, the biggest youth platform in the region, has been honoured with the prestigious Mastercard Startup of the Year 2025 award during the Startups and SMEs Excellence Awards.

Wamda
Feb 11th, 2025
Unipal closes pre-Series A round to fuel Saudi expansion

Bahrain-born edtech startup Unipal has raised its Pre-Series A investment round for an unknown amount. The round is led by Plus VC...

Jawlah
Feb 11th, 2025
Unipal raises Pre-Series A for Saudi expansion

Unipal, a Bahraini edtech startup, announced the closure of a Pre-Series A funding round led by Plus VC, with participation from Aljazira Capital, RZM Investments, Falak Angels, Doha Tech Angels, and other angel investors. The investment will support Unipal's expansion into Jeddah, Medina, Dammam, and Khobar, and the launch of a new app with enhanced algorithms. Previously, in July 2023, Unipal raised a supplementary $500k from Tenmou, Flat6Labs, GTS, and angel investors.

Wamda
Feb 11th, 2025
Unipal raises Pre-Series A for expansion

Bahrain-born edtech startup Unipal has closed its Pre-Series A round, led by Plus VC, with participation from Al Jazira Capital, RZM Investments, Falak Angels, Doha Tech Angels, and other investors. The funding will support Unipal's expansion into Jeddah, Madinah, Dammam, and Khobar, and the launch of a new app with enhanced algorithms. In July 2023, Unipal raised $500k from Tenmou, Flat6labs, GTS, and angel investors.

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