Unitary

Unitary

AI-powered virtual agents for process automation

Overview

Unitary builds AI-powered Virtual Agents that automate high-volume manual tasks inside clients’ existing tools without complex integrations. The agents mimic human workflows, handle multi-step processes with reasoning, and can escalate tasks to human experts when needed, all under an outcome-based per-task pricing model with no upfront setup fees. It began with multimodal content moderation and has extended to insurance and e-commerce, achieving substantial cost reductions and very high automation in some workflows. The goal is to scale reliable AI-assisted operations across industries with measurable efficiency gains and high accuracy.

About Unitary

Simplify's Rating
Why Unitary is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$25M

Headquarters

London, United Kingdom

Founded

2019

Get referred to Unitary

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • October 2025 insurance rollout opened a larger, higher-ACV enterprise market.
  • Attune’s loss-run automation hit 99%+ automation in five weeks.
  • July 2026 hiring and product launches signal ongoing execution across the stack.

What critics are saying

  • OpenAI, Google, and legacy BPM vendors compress Unitary’s differentiation by 2026.
  • Insurance expansion from 2025 hinges on a narrow workflow set and early customers.
  • If moderation or agent accuracy fails, contracts, liability, and trust collapse quickly.

What makes Unitary unique

  • Unitary’s multimodal moderation classifies video, audio, text, and images together.
  • Its Virtual Agents run inside legacy systems with no integrations or process changes.
  • Outcome-based pricing and human escalation promise guaranteed accuracy on messy workflows.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$25M

Above

Industry Average

Funded Over

4 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15M
Unitary
$30M
Kalshi

Benefits

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Parental Leave

Paid Sick Leave

Professional Development Budget

Wellness Program

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

-4%
The Next Web
Oct 3rd, 2023
Social media has new moderation problems. This AI startup has a solution

Unitary, a startup based in London, has proposed a solution: an AI -powered moderation tool for videos and images.

EU-Startups
Oct 3rd, 2023
London-based Unitary raises €14.3 million Series A to ensure a safer online experience with AI

Unitary, an AI-powered visual moderation company, has raised €14.3 million in Series A funding led by Creandum with participation from Paladin Capital Group and Plural.

Tech.eu
Oct 3rd, 2023
Unitary Raises $15M In Series A Funding Round For Ai-Driven Content Moderation

Unitary, a London-based startup working in the field of visual content moderation, has raised $15 million in a Series A funding round. The company uses contextual AI to automate content moderation and keep the bad actors, e.g. NSFW or otherwise, at bay.The investment arrives in conjunction with Unitary launching across multiple languages, has upped the team size to 53, and has tripled the number of daily videos it classifies to 6 million a day.The startup’s Series A round was led by Stockholm’s Creandum with Paladin Group Capital and Plural participating.Unitary was founded in 2019 by Sasha Haco and James Thewlis. Haco, a mathematician who worked with Steven Hawking on the black hole information paradox during her Ph.D. at Cambridge, and Thewlis, a computer vision specialist who previously worked with Facebook AI Research, met at an Entrepreneur First’ accelerator programme.Leveraging the ever-growing power of AI, according to Unitary, their offering can ‘read’ the context of user-generated videos. Meaning, the machine can tell the difference between footage of a white supremacist rally in Charlottesville, Virginia, and documentary footage used to illustrate the dangers of said actions

Unitary
Oct 3rd, 2023
Unitary raises $15M Series A to keep digital communities safe by classifying the internet's information

Unitary is delighted to announce that Unitary has raised $15 million in Series A funding, led by Creandum with participation from Paladin Capital Group and Plural.

Sifted
Oct 2nd, 2023
Unitary raises $15m for more nuanced nipple detection

Unitary raises $15m for more nuanced nipple detection.

Recently Posted Jobs

Sign up to get curated job recommendations

Unitary is Hiring for 8 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →