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United Talent Agency

Global talent agency representing artists, athletes

Overview

UTA is a global talent and entertainment company that represents actors, directors, writers, musicians, athletes, digital creators, and gamers across film, TV, music, sports, digital media, publishing, video games, and more. It makes money by representing clients and handling deal-making, typically taking a 10% commission and coordinating projects, sponsorships, and cross-media opportunities through its worldwide network. UTA stands out by building a broad, integrated platform through strategic acquisitions (music group, sports, digital influencers, literary and advisory firms) and by adding publishing and NFT services to cover more of the media value chain. Its goal is to help clients secure opportunities and maximize earnings across traditional media, streaming, gaming, and digital spaces by connecting opportunities across a global ecosystem.

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About United Talent Agency

Simplify's Rating
Why United Talent Agency is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

EntertainmentGaming

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Beverly Hills, CA

Founded

1991

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What believers are saying

  • UTA launched a Coactive AI creator-insights tool for fall 2026 rollout.
  • August 2026 London and Los Angeles hires deepen UTA Music's touring and brand partnerships bench.
  • UTA's September 2026 Forbes spotlight on podcasts confirms momentum in a high-growth revenue stream.

What critics are saying

  • Variety's August 2026 reporting on client departures signals renewed roster leakage pressure.
  • MediaLink's Michael Kassan arbitration still clouds UTA's advisory credibility and distracts management.
  • If creator clients bypass agents for direct-platform deals, UTA's commission model erodes fast.

What makes United Talent Agency unique

  • UTA combines representation, brand advisory, and data tools across talent verticals.
  • Its 100,948-square-foot Empire State Building lease underscores scale and New York commitment.
  • UTA's podcast, creators, and music businesses span touring, strategy, and cross-platform monetization.

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Benefits

  • Competitive Pay

Company News

GlobeNewswire
Oct 27th, 2026
Life360 appoints advertising leader Donna Sharp as General Manager of Life360 Ads.

Life360 appoints advertising leader Donna Sharp as General Manager of Life360 Ads. Former MediaLink and UTA executive, an early advisor to Life360 Ads, joins to scale the company's advertising platform. October 27, 2026 12:00 ET | Source: Life360, Inc. SAN FRANCISCO, Oct. 27, 2026 (GLOBE NEWSWIRE) - Life360 (Nasdaq: LIF), the leading family connection and safety company, today announced the appointment of Donna Sharp as General Manager of Life360 Ads. Sharp will lead growth, monetization, and advertising strategy for Life360's network of 100M+ monthly active users and report to James Selby, Chief Revenue Officer. Sharp most recently served as a Managing Director at MediaLink and a Partner at United Talent Agency (UTA), where she was a core architect behind the rise of commerce media, designing the sales organizations, commercial models, and performance management approaches for many of the world's largest retailers. She also advised Life360 as it built and launched Life360 Ads, giving her a deep understanding of the business. "We've built a strong foundation, and the opportunity ahead is delivering high-quality, personalized ads that create value for our members and drive results for advertisers," said James Selby, Chief Revenue Officer of Life360. "Donna has spent her career turning companies with unique first-party data into scaled ad businesses. She already knows Life360 from her time advising us, and that familiarity, paired with her expertise, is exactly what we need to take Life360 Ads to the next stage of growth." "Families rely on Life360 every day, and that kind of trusted daily connection is rare in advertising. It's what turns reach into real results for brands," said Sharp. "I've had a front-row seat to what this team has built, and I'm excited to take it to the next level, deepening measurement, building out our sales organization and expanding across screens, always with members at the center." Sharp is a frequent speaker on the future of marketing, commerce media, and the evolution of the CMO. She has been named an Ad Age Leading Woman, an Adweek 50 honoree, and a Campaign US Inspiring Woman, and is a She Runs It "Changing the Game" award winner. Earlier in her career, she spent more than a decade at Publicis Media, including as SVP at Starcom MediaVest Group and Business Director for Starcom China, working with brands including Walmart, Visa, Mars Wrigley, and General Electric. She holds a degree from Vanderbilt University and served on the Board of Directors for the Ad Council. Life360 Ads uses real-world signals to deliver relevant ads and differentiated results for advertisers, while creating value for members, including offers and savings that help make family life more affordable. Advertising is a core part of Life360's growth strategy, helping keep the core experience accessible and supporting continued investment in the products members rely on. ABOUT LIFE360 Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and hardware tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.

UnMarketing
Oct 9th, 2026
Exclusive celebrity interviews: insights from Hollywood's finest.

Exclusive celebrity interviews: insights from Hollywood's finest. In 2026, the landscape of celebrity interviews has evolved significantly, with stars not only sharing their experiences but also delving into the complexities of their careers and personal lives. As fans seek more authentic connections with their favorite personalities, exclusive interviews have become a crucial medium for celebrities to express their thoughts and experiences. Behind the scenes with a-listers. This month, several high-profile celebrities have opened up in exclusive interviews, providing fans with unique insights into their lives. From actors discussing their latest projects to musicians reflecting on their artistic journeys, these conversations are more than just promotional tools - they reveal the human side of fame. One standout interview features Brad Bird, the acclaimed director behind beloved films like The Incredibles and Ratatouille. In an exclusive chat, Bird reflected on his recent work, including the upcoming Toy Story 5, and shared his thoughts on the implications of artificial intelligence in filmmaking. "AI is a tool, but the heart of storytelling still comes from human experience and creativity," Bird emphasized. Voices of a new generation. Meanwhile, rising star Margherita Ferrari, who is making waves with her directorial debut Föa - Once Upon a Future, discussed her collaboration with legendary filmmaker Paolo Sorrentino. In her interview, she expressed gratitude for Sorrentino's mentorship, stating, "He helped me pursue and protect my vision. It's crucial to have someone who believes in you in this industry." Ferrari's insights resonate with many aspiring filmmakers and underscore the importance of guidance in the competitive world of cinema. Entertainment industry collaboration. The entertainment industry is also witnessing exciting collaborations, such as the recent partnership between UTA and Gold House. This move aims to strengthen the connection between Asian and Hollywood cinema, promoting diverse narratives and talents. In an exclusive interview, UTA executives highlighted the significance of this partnership, stating, "We believe in the power of storytelling to bridge cultures and create impactful narratives that resonate globally." Conclusion. As Uno Podcast continue through October 2026, exclusive celebrity interviews serve as a vital link between stars and their audiences. These conversations not only promote upcoming projects but also provide a platform for celebrities to share their personal stories, struggles, and triumphs. In an age where authenticity is paramount, these insights foster a deeper connection between fans and their favorite celebrities, enriching the entertainment landscape. Stay tuned for more exclusive interviews as the month unfolds, offering fans a closer look at the personalities who shape its cultural narratives.

TheWrap
Aug 19th, 2026
Creatorverse: breaking down the Alex Cooper and Unwell mess.

Creatorverse: breaking down the Alex Cooper and Unwell mess. Cooper left UTA before receiving a $500 million valuation. Here's how thewrap got here (Alix Earle drama included) August 19, 2026 @ 1:00 PM Hey Creatorverse readers, Daddy is cleaning house. On Sunday, word got out that "Call Her Daddy" host and Unwell co-founder Alex Cooper left UTA back in July, the creator's home for the past six years. Any time a major client leaves an agency, it's big news, but this latest chapter in the "Call Her Daddy" and Unwell saga is especially complicated. News of Cooper's departure emerged after Unwell hit a $500 million valuation thanks to an investment from WTSL, the firm from WME co-founder Patrick Whitesell. Cooper's departure also comes while Unwell is in the midst of a series of toxic workplace allegations and Cooper is publicly feuding with fellow creator and former Unwell talent Alix Earle. It's a lot, especially since Cooper and Earle seem hellbent on making snarky comments rather than explaining their beef. Start your 2-week trial for Annual Plan $1 trial, then $199/year * Unlimited access to TheWrap * Data insights & deep-dive features * Weekly PRO newsletters * Exclusive videos & analysis * Invite-only member events $1 for the first 14 days. After your trial, you'll be billed $199/year until you cancel. Cancel before Day 14 and you won't be billed for the annual plan. Already have an account?

CelebrityAccess
Aug 18th, 2026
UTA expands London team with two new agents.

UTA expands London team with two new agents. LONDON (vip-booking) - United Talent Agency (UTA) has expanded its London music operation with the appointment of agents Becky Drouet and Anthony Brown, as part of a wider round of six executive hires and 11 internal promotions across its music division. Brown joins UTA after more than 13 years at CAA, where he worked on global touring strategies for international artists, with a particular focus on hip-hop and R&B. Drouet arrives after 18 years at LPO, where she booked major tours and live events for international artists. At UTA, she will work across touring as well as the agency's corporate and private events business. The appointments further strengthen UTA's UK and European music team following the promotion of James Wright to Co-Head of UK Music last month. Three of the agency's 11 newly promoted coordinators are also based in London: Dylan Bryant, Brooke Newton and Emily Rhodes. The wider coordinator group will support agents and executives across touring, marketing, brand partnerships, music crossover and A&R. "We're thrilled to welcome this exceptional group of agents and executives to UTA Music, and look forward to working together in support of our clients," said Sam Kirby Yoh and David Zedeck, Co-Heads of Global Music at UTA. The agency has also added Chris Anderson, Randy Freedman, Jordan Golenberg and Lauren Katzakian to its Los Angeles office.

IQ Magazine
Aug 17th, 2026
Movers and shakers: UTA reveals six executive appointments.

Movers and shakers: UTA reveals six executive appointments. Plus: senior hires from The Team, Legends Global, and Live Nation Belgium make up the latest appointments round-up News By Ciaran Donnelly | 17 August 2026 Leading the latest round of industry appointments, United Talent Agency (UTA) has announced six new executive appointments, as well as 11 internal promotions across its music division. The company said the moves represent "the latest in a series of advancements" for the music department, following the recent elevation of James Wright to co-head of UK Music. Agents Anthony Brown and Becky Drouet join the firm's London office. Brown brings over thirteen years of industry experience from CAA, where he "shaped global touring careers and built long-term strategies for international artists, specialising in hip-hop and R&B", UTA said. Drouet will work across touring and the corporate/ private group, following a career spanning more than eighteen years at LPO, where she booked major tours and live events for international artists. Chris Anderson (agent), Randy Freedman (agent and music brand partnerships), Jordan Golenberg (agent), and Lauren Katzakian (executive, business affairs) have joined the Los Angeles office. "With over a decade of experience at Universal Music Group (UMG) and elsewhere, Katzakian is the newest member of the UTA Business Affairs team focusing on touring and Music Brand Partnerships," UTA said. The firm added: "Freedman also arrives via UMG, and will focus his efforts within the Music Brand Partnerships division, where he brings more than a decade of experience creating talent partnerships for some of the world's leading artists and brands. Golenberg joins from Day After Day Productions, and will bring several years of booking experience to his new role." Meanwhile, the company said Anderson "joins UTA following nearly two decades in artist management and talent representation, and is tasked with developing tour strategy for a diverse roster of artists at UTA". The agency haw also revealed its newest "coordinator class", which will support agents and executives across multiple divisions within the music department, including touring, marketing, brand partnerships, music crossover, A&R and more. The announcement includes promotions for Juan Aguirre, Lindsey Cole, Alia Lopotanak, and Mark Soleymani, who become the newest coordinators in the Los Angeles office, as well as for Julian Huff, Pearse Matteson, and Jenna Shatzman, who have been upped to coordinators in New York. Cat Ingersoll is the latest to be elevated to coordinator in Nashville, And Dylan Bryant, Brooke Newton, and Emily Rhodes are the latest coordinator promotions in London. In other agency news, The Team last week announced the hiring of David Valdez and Danielle Diab as director of tour marketing, both to be based in Los Angeles. The agency said the appointments "reflect The Team's continued expansion of its global tour marketing and ticketing capabilities". Valdez brings experience leading marketing campaigns for major tours, venues, and festivals, including in stints at Intuit Dome, Crypto.com Arena, and AEG Presents. Diab has also served in marketing roles at Live Nation and AEG Presents. At the same time, the company has promoted Sophie Maltby to associate director of integrated music and sports partnerships within the company's Artist Services group. "We're continuing to strengthen our team with exceptional talent at every level," said Lee Anderson, co-president of music at the agency. "David and Danielle bring significant experience and knowledge to our tour marketing operation, while Sophie's promotion reflects our commitment to developing talent from within. Each of these moves makes us better equipped to deliver for our artists." Meanwhile, Legends Global has appointed Aimee Carroll as president of merchandise, with the firm saying the hire will bring "two decades of brand-building leaderships across retail, fashion, and consumer goods". In the role, Carroll will oversee Legends Global's worldwide retail and merchandising platform, spanning eCommerce, in-venue retail, large-scale live events, brick-and-mortar operations, licensing, and branded solutions for an extensive lineup of global partners across sports and entertainment, Legends Global said. "With a track record of driving growth across some of the industry's most recognised brands, Aimee combines large-company experience with a strong commercial focus and a consumer-first mentality that will deliver results for our partners," said Legends Global president and CFO Brett Parker. Live Nation Belgium has also appointed Jean Jacques Velkeniers as its new managing director, effective from 1 September. "What we have built over the past years is the result of the dedication, passion, and hard work of an outstanding team. By welcoming Jean Jacques, we are adding valuable expertise, and I look forward to working alongside him and our management team," said Herman Schueremans, president of Live Nation Belgium. Get more stories like this in your inbox by signing up for IQ Index, IQ's free email digest of essential live music industry news.

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