Unito

Unito

No-code two-way data integration platform

Overview

Unito is a no-code platform that connects and synchronizes data across more than 60 SaaS apps, enabling two-way data exchange to support cross-department workflows. It works by providing a centralized, user-friendly interface where non-technical users can map data between tools, set up real-time, bidirectional synchronizations, and automate workflows without writing code. This two-way sync and broad app compatibility differentiate Unito from competitors that offer one-way or limited integrations, while its emphasis on ease-of-use and strong security supports enterprise use. The company aims to help teams work more efficiently, reduce manual data entry, and gain visibility into operations by keeping data consistent across tools in real time.

About Unito

Simplify's Rating
Why Unito is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$32.9M

Headquarters

Montreal, Canada

Founded

2015

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Simplify's Take

What believers are saying

  • April 2026 Asana partnership makes Unito a native add-on for enterprise buyers.
  • July 2026 product updates added Freshservice and expanded Advanced Sync across enterprise plans.
  • May 2026 Atlassian Team '26 push brought Rovo connectors and ecosystem visibility.

What critics are saying

  • Asana and Atlassian can bundle native integrations, compressing Unito's pricing by 2027.
  • ServiceNow, Salesforce, and Freshservice own workflow data, limiting Unito's control over sync schemas.
  • One partner revocation kills distribution; Unito's enterprise pipeline depends on Asana and Atlassian access.

What makes Unito unique

  • Unito's June 2026 Advanced Sync handles hierarchies across Asana, ServiceNow, and Salesforce.
  • It syncs 60+ apps bi-directionally without code, spanning Jira, Confluence, Azure DevOps, Salesforce.
  • Asana's April 2026 enterprise offering sells Unito directly through its procurement channel.

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Funding

Total Funding

$32.9M

Below

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Wellness Program

Paid Vacation

Stock Options

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-5%
BRIDGE
Jul 11th, 2025
Unito Raises ¥1 Billion for New Living Model

Unito, after five years in business, has completed a Series D funding round, raising a total of ¥1 billion. The company has expanded to 77,000 members and operates 113 properties with 845 rooms as of April 2025. Unito's innovative model eliminates rent on days tenants are away, blending living and lodging. CEO Yutaro Kondo discusses the funding's background, strategy, and the evolving customer base from address hoppers to business professionals, highlighting the future of flexible living.

BRIDGE
Apr 17th, 2025
Unito secures Series D funding round

Unito announced a Series D funding round led by Animal Spirits, with participation from Mizuho Capital, AG Capital, and individual investor Kei Tanaka. The amount raised was not disclosed. The funds will be used to expand property operations, pursue M&A opportunities, and enhance recruitment efforts.

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