Unwell

Unwell

Gen Z media brand with podcasts

Overview

Unwell is a Gen Z-focused media and lifestyle brand that produces podcasts and digital content including Call Her Daddy, and sells branded merchandise. It monetizes through merchandise sales and likely advertising and sponsorships tied to its content, while engaging fans via Unwell University, a program that involves college students in content creation and brand promotion. The brand distinguishes itself with a strong Gen Z culture orientation, a built-in creator community through Unwell University, and its flagship Call Her Daddy franchise. Its goal is to grow a trusted Gen Z media and lifestyle brand by expanding its audience, deepening audience engagement, and monetizing through merchandise and sponsorships.

About Unwell

Simplify's Rating
Why Unwell is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Consumer Goods

Entertainment

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2023

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Simplify's Take

What believers are saying

  • Unwell Winter Games drives TikTok drama discussions since April 6.
  • High-profile cast including Anna Delvey boosts YouTube viewership.
  • Expands programming with Love Overboard on Hulu and Netflix series.

What critics are saying

  • MomTok scandals from Taylor Frankie Paul's 2023 assault erode trust.
  • Reality TV sleaze alienates podcast audience seeking authenticity.
  • YouTube algorithm demotion slashes views amid Barstool competition.

What makes Unwell unique

  • Unwell produces reality series like Unwell Winter Games with polarizing stars.
  • Unwell University engages college students in content creation.
  • Unwell monetizes via branded merchandise and podcast sponsorships.

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Benefits

Professional Development Budget

Conference Attendance Budget

Company News

Us Weekly
Mar 30th, 2026
The Secret Lives of Mormon Wives' Dakota Mortensen and Demi Engemann to reunite on new reality show.

The Secret Lives of Mormon Wives' Dakota Mortensen and Demi Engemann to reunite on new reality show. March 30, 2026 Alex Cooper's new show is preparing to bring reality TV's most "polarizing" competitors together. On Monday, March 30, Unwell announced the cast for a brand-new reality series, titled Unwell Winter Games. The Secret Lives of Mormon Wives star Dakota Mortensen will reunite with former costar Demi Engemann during four days of intense mental and physical challenges. "The four-episode series brings together 16 of the most polarizing figures in pop culture to compete in a series of mental and physical challenges over four days, filmed against the backdrop of a luxury chalet in Park City, Utah," the show's official description reads. "The show promises fierce competition, unexpected alliances, and the kind of unfiltered drama that has defined Unwell across its programming slate." Dakota and Demi's casting comes as MomTok continues to face countless headlines for a variety of scandals. For starters, ABC recently announced that Dakota's ex, Taylor Frankie Paul, will not have her season of The Bachelorette air amid allegations of another domestic violence dispute with her ex. "Taylor is very grateful for ABC's support as she prioritizes her family's safety and security," a rep for Taylor said in a statement to Us Weekly on March 19. "She is currently exploring all of her options, seeking support and preparing to own and share her story." (Taylor was previously arrested in February 2023 and charged with assault, criminal mischief and domestic violence in the presence of a child after she physically abused Dakota, hitting and throwing chairs at him while in the presence of her daughter. She subsequently pleaded guilty to an aggravated assault charge in exchange for the other charges to be dropped.) More drama erupted when Jordan Ngatikaura filed for divorce from Jessi Draper after five years of marriage. To top it all off, Jessi was recently spotted kissing costar Miranda Hope's ex-husband, Chase McWhorter. (Currently, Hulu cameras are not filming the cast as they determine Taylor's future on the show.) Dakota and Demi aren't the only reality stars who will likely make a splash on Unwell Winter Games. Love Island USA star Huda Mustafa and former Dancing With the Stars contestant Anna Delvey have signed up for the new show alongside Siesta Key's Juliette Porter, Love Island alums Ekin Su Cülcüloğlu and Eyal Booker and Dancing With the Stars pro Gleb Savchenko. The show wouldn't be complete without some Bachelor Nation representation - Bachelor in Paradise couple Joe Amabile and Serena Pitt are set to compete in the unpredictable series. Deal of the day. Unwell Winter Games is part of Unwell's expanding programming, including Love Overboard, currently streaming on Hulu, and the upcoming Let's Marry Harry on Netflix. While Cooper will produce Unwell Winter Games, comedy creator Adam W. will serve as host while Graydon Cutler and Grace O'Malley will provide colorful commentary. Unwell Winter Games air exclusively on Unwell's YouTube documentary starting Monday, April 6. Just For You

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