UpSwell Marketing has appointed Tony Hobley as Chief Digital & Strategy Officer and Maureen Moran as Chief Technology Officer. Both will join the company's Executive Leadership Team. Hobley brings over 25 years of experience, having previously worked with brands including State Farm, Toyota, General Motors, and Johnson & Johnson. Most recently, he served as Executive Client Strategic Advisor at Omnicom Precision Marketing Group. In his new role, he will integrate UpSwell's performance media, campaign intelligence, lifecycle marketing, CRM, and creative capabilities. Moran joins from Surefire Local, where she was Chief Technology & Product Officer. She will lead UpSwell's technology strategy, focusing on strengthening the data infrastructure supporting the company's solutions. UpSwell Marketing provides data-driven direct response marketing solutions for location-based businesses.

Build a more consistent car count with a trusted marketing partner: introducing your exclusive UpSwell Member benefits. A strong marketing strategy helps create opportunities for growth. Whether you're looking to attract new customers, strengthen customer retention, or create more consistent car count throughout the year, having the right marketing partner can make all the difference. That's why Shop Fix Academy created the Member Savings Program: to connect its members with trusted companies that help strengthen every aspect of their business. Shop Fix Academy is excited to welcome UpSwell as one of its founding partners. Through this partnership, Shop Fix Academy members receive exclusive pricing on UpSwell's automotive marketing services, making it easier to invest in proven marketing solutions that support long-term business growth.

Liftify partners with UpSwell Marketing to deliver enterprise-level reputation management to multi-location businesses. Indianapolis, IN - May 26, 2026 - Liftify, a leading AI-powered reputation management platform, today announced a strategic partnership with UpSwell Marketing, an industry leader in direct mail and full-service marketing solutions. This collaboration brings together two innovators dedicated to providing enterprise-level service and visibility to private equity portfolios and multi-location home service businesses. UpSwell Marketing serves over 15,000 customers across multiple industries, delivering comprehensive marketing solutions with a focus on direct mail excellence. Fresh off two strategic acquisitions, UpSwell has established itself as a formidable force in helping multi-location businesses scale their marketing efforts. The partnership aligns both companies' missions: providing sophisticated, enterprise-grade tools to businesses that need to manage reputation and marketing at scale. Together, Liftify and UpSwell Marketing will offer their combined customer bases access to best-in-class solutions for both reputation management and direct mail marketing. Under this partnership, Liftify becomes UpSwell Marketing's default and preferred reputation management partner, while UpSwell Marketing becomes Liftify's preferred direct mail vendor for key clients. This reciprocal relationship creates immediate value for customers of both platforms. "By partnering with Liftify, we're giving our customers a more complete growth solution by combining data-driven marketing with powerful reputation management to help them attract, convert, and retain more customers at scale," said Chelsey Richards, Affiliate Relations Associate at UpSwell Marketing. For UpSwell's extensive customer base, the partnership addresses a common pain point: maintaining and improving online reputation across multiple locations. Liftify's full product suite provides the comprehensive reputation management infrastructure that multi-location businesses need to compete in today's digital-first marketplace. This partnership creates a powerful ecosystem for multi-location businesses seeking to elevate both their marketing reach and online reputation. By combining UpSwell Marketing's proven direct mail expertise with Liftify's comprehensive reputation management platform, customers gain access to an integrated approach that drives results across multiple touchpoints. "This partnership represents the future of how multi-location businesses should approach growth - through integrated solutions that work together seamlessly. Our customers don't want to piece together their reputation management and marketing from a dozen vendors. By partnering with UpSwell Marketing, we're giving businesses access to best-in-class direct mail and reputation management in one cohesive strategy. When you combine UpSwell's reach to 15,000+ customers with Liftify's AI-powered reputation platform, you create something truly powerful for multi-location operators who need enterprise capabilities without enterprise complexity," said Zach Garrett, Founder of Liftify. About UpSwell Marketing Upswell Marketing is an industry-leading platform specializing in direct response marketing solutions for multi-location businesses and private equity portfolios. With over 15,000 customers and a track record of strategic growth through acquisition, UpSwell Marketing delivers enterprise-level marketing capabilities to businesses across diverse industries. About Liftify Liftify is an AI-powered reputation management platform that helps multi-location businesses improve their online presence, increase review volume, and deliver exceptional customer experiences at scale. With products spanning review management, customer experience, webchat, SMS, and loyalty programs, Liftify provides the comprehensive tools businesses need to build and maintain their reputation in the digital age.