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Upshot.ai is a customer engagement platform that uses artificial intelligence, gamification, and behavioral psychology to tailor experiences for users of e-commerce sites, mobile apps, and customer support services. It provides tools like A/B testing, custom reports, and a range of engagement actions plus analytics to understand user behavior and boost interaction and retention. The platform delivers personalized messages and prompts, runs data-driven experiments, and offers insights through reports and dashboards; customer success services support implementation. Its goal is to help businesses increase digital revenue and build long-term customer loyalty by better understanding and engaging their customers.
Industries
Data & Analytics
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$30.5M
Headquarters
Hyderabad, India
Founded
2019
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Total Funding
$30.5M
Above
Industry Average
Funded Over
0 Rounds
Kraken Institutional adds Upshot valuation tools for NFTs and illiquid digital assets. Kraken Institutional partners with Upshot to add valuation tools for NFTs and other illiquid digital assets. The aim is clearer pricing for holdings that don't trade like Bitcoin or Ethereum. The integration targets funds, lenders, custodians, and pro traders that need defensible marks. It's mainly for collateral, reporting, custody, and risk controls, not speculation. Source: NewsBTC: article edited by Samuel Rae and Kraken materials cited therein. Why it matters: - Illiquid assets lack reliable prices. That complicates NAVs, risk limits, borrowing, and balance sheets. Source: article text citing Kraken. - NFT floors and thin markets create gaps between last trade and executable size. Valuation models add a consistent framework. Source: article text. - Better marks can unlock credit against NFTs and niche tokens by informing volatility, depth, comps, and liquidation risk. Source: article text. Institutional angle: - Exchanges now compete on infrastructure, not just listings. Institutions want custody, reporting, credit, collateral, and execution tied together. Source: article text. - Kraken positions its stack for workflows closer to TradFi, aiming to make illiquid assets usable inside formal processes. Source: article text. What to watch: - Demand from funds for NFT and illiquid asset valuation. If broad, expect these tools to become standard on exchange and custody platforms. If niche, impact stays contained. Source: article text. Bottom line: Kraken is building tooling so institutions can hold, price, and use illiquid digital assets, not just trade liquid majors. Source: article text.
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Industries
Data & Analytics
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$30.5M
Headquarters
Hyderabad, India
Founded
2019
Find jobs on Simplify and start your career today