Upside

Upside

AI-native data layer powering knowledge graphs

Overview

Upside builds an AI-native data layer for go-to-market teams by turning signals from across systems into a single knowledge graph. This graph serves as the authoritative record of what happened with accounts and is delivered via a multi-tenant data platform with tools, analytics dashboards, and hosted live mini-apps. It ingests data, creates a connected graph, and provides exploration, visualization, and embedding in apps with governance to satisfy compliance. Its goal is to give GTM teams a trustworthy, scalable data foundation to analyze activity, drive decisions, and activate insights across tools without governance issues.

Significant Headcount Growth

About Upside

Simplify's Rating
Why Upside is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2024

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Simplify's Take

What believers are saying

  • June 2026 $20 million Series A from Aquiline and Flare Capital funds expansion.
  • June 2026 expansion to 42 states gives sales teams immediate national coverage.
  • April 2026 and May 2026 launches show product momentum across banking, fuel, and retail.

What critics are saying

  • Upside depends on payer and employer budgets, creating fragile, contract-based revenue.
  • Class-action litigation involving housing practices creates reputational and legal overhang.
  • If Medicaid and employer renewals stall, Upside loses distribution and shuts down growth.

What makes Upside unique

  • Upside combines housing navigation, care guides, and AI for health plans and employers.
  • June 2026 expansion to 42 states and 33,000 communities shows operational breadth.
  • January 2026 Horizon BCBS partnership embeds Upside inside Medicaid housing support workflows.

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Growth & Insights

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

7%

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