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Overview
Upside builds an AI-native data layer for go-to-market teams by turning signals from across systems into a single knowledge graph. This graph serves as the authoritative record of what happened with accounts and is delivered via a multi-tenant data platform with tools, analytics dashboards, and hosted live mini-apps. It ingests data, creates a connected graph, and provides exploration, visualization, and embedding in apps with governance to satisfy compliance. Its goal is to give GTM teams a trustworthy, scalable data foundation to analyze activity, drive decisions, and activate insights across tools without governance issues.
About Upside
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2024
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Simplify's Take
What believers are saying
- Desert De Oro rolled Upside across 350 Yum! Brands locations on January 13, 2026.
- Upside expanded West Coast grocery distribution with The Save Mart Companies in 2026.
- Upside Foods launched retail sales at Whole Foods and Kroger in 2026.
What critics are saying
- Florida's SB 1084 ban still blocks cultivated-meat sales; the Eleventh Circuit affirmed on March 23, 2026.
- Upside paused Chicago Rubicon operations after layoffs, signaling capital intensity and execution strain.
- If cultivated chicken remains banned in major states, commercialization stalls before national scale.
What makes Upside unique
- FDA and USDA approved Upside Foods for cultivated chicken sales in the U.S.
- Upside's plant-based cell bank supports millions of pounds of cultivated chicken.
- Upside's restaurant network spans 100,000-plus locations across foodservice and retail.
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Growth & Insights
6 month growth
↓ -6%1 year growth
↑ 0%2 year growth
↑ 7%There are no jobs for Upside right now.
Find jobs on Simplify and start your career today
About Upside
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2024
There are no jobs for Upside right now.
Find jobs on Simplify and start your career today