Overview

Upstox offers online brokerage services for trading stocks, commodities, currencies, and derivatives, featuring advanced charting tools and up to 25x leverage for intraday trading. The platform also provides access to around 1,500 mutual funds without transaction fees, catering to both active traders and long-term investors. Upstox stands out with its low-cost pricing model, charging a flat fee of ₹20 per order, and opportunities for individuals to become sub-brokers. The company's goal is to be a comprehensive investment service provider in the Indian market.

Simplify's Take

What believers are saying

• Increased adoption of AI-driven algorithms can enhance user engagement on Upstox.
• The rise of ESG investing presents an opportunity for Upstox to attract new investors.
• Growing popularity of fractional share trading can attract younger investors to Upstox.

What critics are saying

• Increased competition from Cred's acquisition of Kuvera may pressure Upstox's market share.
• Settlement with SEBI over regulatory norms violation may impact Upstox's reputation.
• Expansion into insurance distribution could divert focus from core brokerage services.

What makes Upstox unique

• Upstox offers a zero brokerage model, reducing costs for customers.
• The platform provides advanced charting tools and up to 25x leverage for traders.
• Upstox's TBT engine offers real-time insights, enhancing retail trading capabilities.

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Funding

Total Funding

$229M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:

Tiger Global

Notable Investors:

Tiger Global

$200,000,000

Late VC

Nov 2021

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Late VC Funding Comparison

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