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About Upstox
Industries
Data & Analytics
Fintech
Financial Services
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$229M
Headquarters
Mumbai, India
Founded
2009
Overview
Upstox is a tech-driven investment platform in India offering online brokerage for stocks, commodities, currencies, and derivatives, along with mutual funds. It operates through a digital trading platform where users place orders online, use charting tools, and can access up to 25x intraday leverage for active trading. Basic trades cost ₹20 per order, while premium priority services with higher leverage cost ₹30 per order, with no paperwork for most transactions. It differentiates itself with transparent, low fees, a broad product mix (including about 1,500 mutual funds with no transaction fees), and a partner network that includes sub-brokers. The goal is to be a one-stop, affordable, tech-enabled investment platform that serves both active traders and long-term investors in India.
Simplify's Take
What believers are saying
- Bond and insurance offerings capture new revenue streams from 50M+ customer base.
- Planned IPO in 2-3 years backed by Rs 1,000 Cr FY23 revenue milestone.
- 250+ engineer hiring strengthens platform infrastructure against Zerodha and Groww competition.
What critics are saying
- SEBI leverage reduction from 25x to 10x eliminates 80% of F&O trading volumes.
- Zerodha captures 40% more F&O traders; Groww's mutual fund inflows exceed Upstox 3x.
- PhonePe's UPI-integrated zero-cost trades undercut Upstox's ₹20 per order fee model.
What makes Upstox unique
- Tick-by-tick engine provides retail traders institutional-grade order flow data.
- Zero-commission mutual funds and IPOs reduce customer switching costs across asset classes.
- Strategic partnerships with IndiaBonds and insurance distribution expand financial services ecosystem.
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Funding
Total Funding
$229M
Above
Industry Average
Funded Over
3 Rounds
Tiger GlobalBenefits
Professional Development Budget
Flexible Work Hours
Remote Work Options
Company Equity
Performance Bonus
Employee Stock Purchase Plan
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%IndiaBonds, a Sebi-registered broker and licensed online bond platform provider, on Tuesday said it has entered into a strategic alliance with Upstox to enable retail investors to avail a wide range of bond investments on the brokerage platform.
In a bid to create a level-playing field for retail traders, Upstox has launched tick-by-tick (TBT) engine to provide real-time insights on order flow, market depth and trade price checker.
Bridging the gap: Upstox launches TBT engine, bringing pro-level trading access to retail traders.
Upstox has launched a campaign video to shed light on its new offering.
Upstox has partnered with Lowe Lintas for conceptualization of the campaign.
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About Upstox
Industries
Data & Analytics
Fintech
Financial Services
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$229M
Headquarters
Mumbai, India
Founded
2009
There are no jobs for Upstox right now.
Find jobs on Simplify and start your career today