Upstox

Upstox

Online brokerage for stocks and mutual funds

About Upstox

Simplify's Rating
Why Upstox is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Fintech

Financial Services

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$222.8M

Headquarters

Mumbai, India

Founded

2009

Overview

Upstox provides online brokerage services that allow users to buy and sell stocks, commodities, currencies, and derivatives. The platform is designed to be user-friendly and tech-driven, featuring advanced charting tools and offering up to 25x leverage for intraday trading, which helps traders increase their trading capacity. In addition to stock trading, Upstox offers access to around 1,500 mutual funds without transaction fees, appealing to long-term investors seeking diversified options. The company differentiates itself from competitors with its low-cost brokerage fees, charging a flat rate of ₹20 per order for basic trading and ₹30 for premium services. Upstox's goal is to provide a comprehensive investment service that caters to both active traders and long-term investors in the Indian market.

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Simplify's Take

What believers are saying

  • Upstox's IPO plans indicate strong growth potential in the next 2-3 years.
  • The 'Invest Right, Invest Now' campaign enhances brand visibility and customer engagement.
  • Expansion into mutual funds and insurance broadens Upstox's financial product offerings.

What critics are saying

  • Increased competition from Cred's acquisition of Kuvera threatens Upstox's market share.
  • Settlement with SEBI over regulatory norms could impact Upstox's reputation.
  • Expansion into insurance may divert focus from core brokerage services.

What makes Upstox unique

  • Upstox offers a zero brokerage model, reducing costs for customers.
  • The platform provides advanced charting tools and up to 25x leverage for traders.
  • Upstox's TBT engine offers real-time insights, enhancing retail trading capabilities.

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Funding

Total Funding

$222.8M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-5%

2 year growth

-3%
Financial Express
Oct 23rd, 2024
Upstox targets to make retail trade more profitable: CEO

In a bid to create a level-playing field for retail traders, Upstox has launched tick-by-tick (TBT) engine to provide real-time insights on order flow, market depth and trade price checker.

The Hindu Business Line
Oct 20th, 2024
Bridging the gap: Upstox launches TBT engine, bringing pro-level trading access to retail traders

Bridging the gap: Upstox launches TBT engine, bringing pro-level trading access to retail traders.

Indian Television
May 20th, 2024
Upstox forays into insurance distribution

Upstox has launched a campaign video to shed light on its new offering.

Exchange4Media
Mar 26th, 2024
Upstox has partnered with Lowe Lintas for conceptualization of the campaign

Upstox has partnered with Lowe Lintas for conceptualization of the campaign.

VCCircle
Feb 6th, 2024
Kunal Shah's Cred to buy VC-backed investment platform Kuvera

The deal will help Cred compete with the likes of Zerodha and two other Tiger Global-backed fintech unicorns-Groww and Upstox.

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