Martech specialist sets-up forward-thinking MNOs and Ecommerce brands for mobile marketing successAthens, London, Sao Paulo, 17 January 2023, – Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling.2023 PredictionsWith advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs are placing marketing technology at the top of 2023’s buying list. Global mobile penetration is at an all-time high, meaning many businesses, and mobile network operators (MNOs) are looking towards mobile marketing to engage consumers and boost sales.“The door has opened for a reshuffling of media investment with advertisers laser-focused on the technologies and strategies that provide the most return-on-investment and long-term sustainability. Market turmoil might be fanning the flames left in the wake of the pandemic for much of the technology industry and wider economy, but it is also feeding an ever-growing consumer demand for richer, digital experiences and services,” said Dimitris Maniatis, CEO, Upstream.“For Mobile network operators, who are in a unique position to capture first-party data, 2023 is the moment to make their move in securing a more prominent position in the digital advertising ecosystem. As brands and retailers look to work with capable partners who can boost the efficiency and success of multichannel marketing campaigns targeted towards increasingly cost-conscious consumers, MNOs are perfectly placed to help.”Mobile Marketing Outlook for 20232023 will be a pivotal year for MNOs and Ecommerce brands as they navigate growing their customer bases and revenue streams against a picture of weaker global economic growth and evolving customer expectations. Upstream is sharing its views on what the industry can expect looking ahead to the next 12 months:Driving advertising-based revenue strategies becomes a core focus for forward-thinking mobile operators - by capturing first-party data only available to operators to anonymously identify users on the open web, network providers can personalise offerings to not only upsell their own services but work with brands at massive scale to do the same as cookies phase out of use in 2024.- by capturing first-party data only available to operators to anonymously identify users on the open web, network providers can personalise offerings to not only upsell their own services but work with brands at massive scale to do the same as cookies phase out of use in 2024. Brands personalising consumer communications come out on top as the cost-of-living begins to bite - as inflation drives up living costs for consumers, brands need to go the extra mile to demonstrate their relevancy and gain trust

London-based Upstream, a startup specialising in mobile marketing, announced that it has secured €14M loan agreement from the National Bank of Greece.

Mobile messaging campaigns generate 22.5x ROI in five daysLondon, São Paulo, 08 December 2022 – Upstream, the global mobile marketing technology specialist, has announced its ecommerce customers generated a 22.5x return-on-investment (ROI) over Black Friday weekend using its mobile marketing automation platform, Grow. The results, from campaigns carried out by 16 ecommerce brands in Brazil, for the period between the day before Black Friday until Cyber Monday 2022 (November 24th to 28th), demonstrate the power and efficiency of mobile messaging in reaching customers during the popular shopping period.Black Friday Revenue Breakdown Per DayThe average value of orders made through mobile messaging campaigns using Grow over the Black Friday period was 8% higher than the average value of all orders. Overall, Upstream’s mobile messaging campaigns attributed to over 8% of total customer revenue. Designed to simplify user experiences and maximize engagement with consumers, these strategies can be replicated by brands across the globe and throughout the year to achieve similar success.Black Friday also proved to be a great opportunity for brands to enhance and build their customer databases. Upstream’s partners were able to collect 8x more client phone numbers for their CRM databases than usual. This was a result of a 4x increased traffic to their e-commerce stores and 2x higher opt in rates, as people were more willing to share their details to learn about new offers.In addition, the Black Friday period demonstrated the importance of having an established database of customers’ mobile phone numbers to take full advantage of mobile campaigns