Upwave

Upwave

Subscription-based project management and task visualization.

Overview

What Upwave does: Upwave.io provides a project management platform that helps businesses and individuals visualize, organize, and prioritize tasks. How it works: It offers board views, a Gantt-like horizontal task visualization, and multi-editing for cards; users can toggle between different board views and use subscription-based pricing to access the full feature set. How it differs from competitors: It emphasizes a user-friendly interface paired with a robust set of features and flexible board views, targeting a wide range of users from individuals to SMEs and large enterprises. What its goal is: To boost personal and organizational productivity by making project planning and task management more efficient.

Significant Headcount Growth

About Upwave

Simplify's Rating
Why Upwave is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1-10

Company Stage

Debt Financing

Total Funding

$740K

Headquarters

Oslo, Norway

Founded

2012

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Simplify's Take

What believers are saying

  • Upwave says nearly 50 MNTN campaigns crossed 1 billion impressions by June 2026.
  • Upwave's homepage added AI Campaign Insights on August 28, 2026, signaling product momentum.
  • Upwave's March 30, 2026 release opened Bayes early access, widening self-serve adoption.

What critics are saying

  • Google, Meta, and Amazon own attribution; Upwave's niche compresses by 2027.
  • MNTN remains a partner, not an acquisition; platform power stays with MNTN.
  • Without fresh funding since 2021, Upwave faces runway pressure if growth stalls.

What makes Upwave unique

  • Upwave focuses solely on brand lift, reach, and optimization for top-of-funnel media.
  • August 12, 2026 AI Campaign Insights Sessions give customers 24/7 conversational access to Bayes.
  • June 18, 2026 MNTN integration embeds Upwave measurement directly inside a major CTV platform.

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Funding

Total Funding

$740k

Below

Industry Average

Funded Over

5 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Performance Bonus

Stock Options

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