Upwave

Upwave

Subscription-based project management and task visualization.

Overview

What Upwave does: Upwave.io provides a project management platform that helps businesses and individuals visualize, organize, and prioritize tasks. How it works: It offers board views, a Gantt-like horizontal task visualization, and multi-editing for cards; users can toggle between different board views and use subscription-based pricing to access the full feature set. How it differs from competitors: It emphasizes a user-friendly interface paired with a robust set of features and flexible board views, targeting a wide range of users from individuals to SMEs and large enterprises. What its goal is: To boost personal and organizational productivity by making project planning and task management more efficient.

About Upwave

Simplify's Rating
Why Upwave is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1-10

Company Stage

Debt Financing

Total Funding

$740K

Headquarters

Oslo, Norway

Founded

2012

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Simplify's Take

What believers are saying

  • Upwave measured over one trillion ad impressions across 1,000+ advertisers.
  • June 2026 MNTN expansion deepens distribution into high-growth connected TV budgets.
  • June 2026 leadership hire John Bulgrin signals a push to scale AI-powered sales.

What critics are saying

  • Nielsen, Kantar, and VideoAmp attack Upwave's measurement wedge with bigger distribution.
  • If MNTN or other platforms build native measurement, Upwave becomes a replaceable layer.
  • A crowded ad-tech market will pressure pricing and slow enterprise procurement cycles.

What makes Upwave unique

  • Upwave focuses only on brand outcomes measurement, not broad analytics services.
  • Its platform spans CTV, retail media, social, audio, linear, and addressable.
  • The MNTN integration makes brand lift measurement click-to-measure inside ad-buying workflows.

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Funding

Total Funding

$740k

Below

Industry Average

Funded Over

5 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Performance Bonus

Stock Options

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