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Overview
Urban Golf Performance provides a one-stop golf performance program that combines coaching, golf-specific fitness, recovery, club fitting and building, and mental coaching. Clients follow personalized, integrated plans across all departments under one roof, and can also access training programs globally through the UGP App. The company differentiates itself with a tour-level, all-in-one model guided by a Performance Council and a blend of psychology, motor learning, and physical therapy applied to golf training. Its goal is to help golfers improve their game, health, and overall physical fitness through data-informed plans and scalable access.
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Simplify's take
What believers are saying
- UGP opened Austin and El Segundo, and listed Scottsdale as coming soon in 2026.
- The UGP App reached the App Store, extending services beyond local facilities.
- What Now reported Woodland Hills would become UGP's fifth Southern California location.
What critics are saying
- Woodland Hills was targeted for September 2026, but no opening confirmation followed.
- Scottsdale remains date-less, exposing UGP to lease, buildout, and staffing overruns.
- If the app fails to convert, UGP remains a capital-intensive local chain.
What makes Urban Golf Performance unique
- UGP bundles coaching, fitness, recovery, club fitting, and club building under one roof.
- Mac Todd's psychology background and tour experience anchor its holistic player-development model.
- Its Performance Council includes Collin Morikawa, strengthening credibility with elite golfers.
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