Overview

Ursa Major Skincare creates clean, plant-powered skincare with a gender-neutral approach. It sells directly to consumers via its website (about 60%), through Amazon (30%), and via specialty retailers like Credo, Goop, and REI, plus an amenities program for fitness studios and hotels. Its products—such as Fantastic Face Wash, Golden Hour Recovery Cream, and Hoppin' Fresh Deodorant—use forest-infused plant ingredients and avoid petrochemicals, parabens, and synthetic fragrances, with a simple, multitier routine for face, hair, and body. The company differentiates itself by embracing gender-neutral branding, prioritizing sustainability (it is a certified B Corporation, plastic-negative, and uses recycled packaging), and building a lifestyle around wellness and outdoor living rather than temporary beauty trends. Its goal is to offer transparent, effective skincare that supports holistic wellness while growing its direct-to-consumer channel and scalable partnerships.