Overview
Useful provides an AI-powered platform that analyzes customer interactions and automates sales data entry. It connects with calls, emails, and Slack to capture conversations with prospects and automatically fills MEDDIC/MEDDPICC data points for sales reps, reducing manual work and improving CRM data quality. For sales leadership, it aggregates this data to assess the health of the sales pipeline and generate more accurate forecasts. The product targets B2B sales teams, from individual sellers to leaders, and is likely offered on a subscription basis. Unlike other tools, Useful focuses on end-to-end conversation intelligence across multiple channels and automates CRM data entry and MEDDIC-based pipeline visibility. The company’s goal is to save time for sales teams, improve data accuracy in CRMs, and provide clearer, data-driven visibility into funnel health and revenue projections.
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Simplify's Take
What believers are saying
- Useful launched a customer-facing site in March 2026 with forecast-accuracy claims.
- Tremendous publicly credits Useful for automatic deal scoring and proactive coaching.
- Demand is real: buyers keep funding AI tools for CRM data entry and forecasting.
What critics are saying
- HubSpot Breeze, Gong, and Clari already bundle similar AI workflow into incumbents.
- Useful’s public proof is thin; the website shows testimonials, not disclosed revenue.
- If CRM auto-fill stalls, Useful becomes a feature, not a standalone company.
What makes Useful unique
- Useful auto-updates CRM fields from calls, emails, and Slack, cutting rep admin.
- Nick Mehta, Sammy Abdullah, and Amir Badr combine enterprise SaaS and product credibility.
- MEDDICC-native scoring targets forecast hygiene, not generic conversation intelligence like Gong.
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