v2 Ventures

v2 Ventures

Venture capital firm funding early-stage startups

Overview

V2 Ventures is a venture capital firm that provides long-term funding and guidance to startups from initial concept through all growth stages. It makes sector-agnostic investments across the United States, backing companies in Enterprise Applications, Retail, Consumer, and Media/Information Services. Its portfolio includes Miva, a shopping software provider, and VuePlanner, a data-driven YouTube campaign platform; it has two exits: Sellozo and Amply Media (Amply Media acquired in October 2021). The firm's team, led by Founding Partner Scott Lynn and Managing Partner Marco Ilardi, focuses on forming lasting partnerships with founders rather than chasing a quick exit. V2 Ventures aims to help startups scale over time, build a diverse portfolio, and achieve successful outcomes for both founders and investors.

About v2 Ventures

Simplify's Rating
Why v2 Ventures is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Venture Capital

Consumer Software

Enterprise Software

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Kansas City, Missouri

Founded

2002

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Simplify's Take

What believers are saying

  • Pushly made the 2026 Inc. 5000 for the fourth straight year.
  • Pushly launched Commerce Suite on August 4, 2026 for retailers.
  • Miva shipped AI-powered admin assistant and native margin awareness on April 2, 2026.

What critics are saying

  • Pushly and VuePlanner depend on Google Ads and DV360 platform rules.
  • Adtech-heavy holdings face budget cuts when publishers and retailers tighten spend.
  • No recent fresh fundraises or new flagship exits signal slowing venture momentum.

What makes v2 Ventures unique

  • Kansas City-based V2 Ventures backs founders from concept through growth.
  • Sector-agnostic portfolio spans enterprise software, retail, consumer, and media businesses.
  • Pushly, Miva, and VuePlanner give V2 operating exposure across recurring software.

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