Overview
V2 Ventures is a venture capital firm that provides long-term funding and guidance to startups from initial concept through all growth stages. It makes sector-agnostic investments across the United States, backing companies in Enterprise Applications, Retail, Consumer, and Media/Information Services. Its portfolio includes Miva, a shopping software provider, and VuePlanner, a data-driven YouTube campaign platform; it has two exits: Sellozo and Amply Media (Amply Media acquired in October 2021). The firm's team, led by Founding Partner Scott Lynn and Managing Partner Marco Ilardi, focuses on forming lasting partnerships with founders rather than chasing a quick exit. V2 Ventures aims to help startups scale over time, build a diverse portfolio, and achieve successful outcomes for both founders and investors.
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Simplify's take
What believers are saying
- Miva shipped AI-powered admin assistant and margin tools on April 2, 2026.
- Pushly launched Commerce Suite on August 4, 2026 and earned Inc. 5000 again.
- V2's portfolio companies keep shipping in 2026, showing operating discipline and product-market endurance.
What critics are saying
- Pushly and VuePlanner rely on Google Ads and DV360 rules, risking abrupt distribution shocks.
- No fresh fundraises or major exits since Amply Media's 2021 sale signal weak venture momentum.
- If Google changes YouTube or ad policies, VuePlanner and Pushly lose core product value.
What makes v2 Ventures unique
- Kansas City-based V2 Ventures backs founders from concept through growth, not quick flips.
- Its portfolio spans enterprise software, retail, consumer, and media, reducing single-vertical dependence.
- Miva, Pushly, and VuePlanner give V2 operating exposure across commerce, messaging, and YouTube targeting.
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