VIAVIA

VIAVIA

Video-driven eCommerce curating Made in Italy

Overview

Viavia.live is a social-first, video-driven eCommerce platform that curates Italian-made fashion and luxury streetwear, including apparel, denim, outerwear, cosmetics, and accessories, from culture-defining brands. Its products work by mixing engaging video content with direct shopping on the platform, supported by AI-powered recommendations and efficient systems to tailor what users see and speed up buying decisions. The company differentiates itself by embracing Italian fashion heritage, offering exclusive Made in Italy items and limited drops through collaborations, all delivered via a strong social media experience rather than traditional storefronts. Its goal is to connect fashion-forward, tech-savvy consumers with exclusive, high-quality products through a lively, social shopping experience that builds a loyal community.

About VIAVIA

Simplify's Rating
Why VIAVIA is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

AI & Machine Learning

Consumer Goods

Company Size

11-50

Company Stage

Seed

Total Funding

$8M

Headquarters

Menlo Park, California

Founded

2021

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Simplify's Take

What believers are saying

  • The July 1, 2026 website update signals active merchandising and ongoing inventory turnover.
  • Public profiles in July 2026 still identify Pasinetti as VIAVIA cofounder.
  • Funding trackers show a 2025 Series A, giving runway to execute.

What critics are saying

  • TikTok Shop expanded into ten European markets on June 15, 2026.
  • Instagram and Shopify now offer native product-tagged video, compressing VIAVIA’s moat.
  • If video commerce traffic shifts to TikTok, VIAVIA becomes a niche storefront, not a platform.

What makes VIAVIA unique

  • VIAVIA pairs shoppable video with supply-chain software, unlike pure-play fashion marketplaces.
  • The July 1, 2026 site still showcases curated brands and fresh arrivals.
  • Andrea Pasinetti’s AI and systems background supports the platform’s tech-heavy positioning.

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Funding

Total Funding

$8M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$8M
VIAVIA

Company News

Associated Press
May 4th, 2026
ViaToVia launches AI-powered transfer API covering 2,000+ airports with 5,000 suppliers

ViaToVia, a UK-based travel technology company, has launched an AI-powered Transfer API for global airport transportation. The platform connects travel businesses to over 5,000 verified local suppliers across more than 2,000 airports through a single integration point. The API offers real-time availability, pricing and booking management across various vehicle categories, from economy to first-class sedans and coach buses. Its AI-driven infrastructure includes intelligent pricing optimisation, supplier performance analytics and smart matching algorithms for improved booking accuracy. ViaToVia acts as a data provider for numerous travel platforms and is preparing to launch a new AI-focused product designed to integrate with next-generation travel technologies. The company aims to enhance automation and personalisation capabilities for its partners.

PR Newswire
Aug 25th, 2022
Viavia Announces Seed Round Of $8M To Build The End-To-End Solution For Fashion E-Commerce

LOS ANGELES, Aug. 25, 2022 /PRNewswire/ -- VIAVIA, a new video-first e-commerce platform, announces $8M seed round to launch a debut fashion retail destination catered to Gen Z shoppers. The funding is co-led by New Enterprise Associates (NEA) and Basis Set Ventures, with participation from Exor Seeds, Backend Ventures, and Andrew Ng's AI Fund. The funding follows a $1.15M pre-seed round that the company announced in February 2022. VIAVIA seeks to modernize the fashion e-commerce experience by marrying creator-driven live and short-form video content with end-to-end, AI-powered tech infrastructure for the fashion supply chain. Carmen Chang, General Partner and Head, Asia at New Enterprise Associates (NEA), says, "throughout my career, I've observed several shifts in consumer behavior throughout the US and Asia. I am particularly fascinated by the role technology has played in 'exporting' content and commerce trends—we've seen this with TikTok in how Gen Z engages with social media and VIAVIA is poised to inspire the same behavioral change in the ecommerce space."

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