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Overview
Viavia.live is a social-first, video-driven eCommerce platform that curates Italian-made fashion and luxury streetwear, including apparel, denim, outerwear, cosmetics, and accessories, from culture-defining brands. Its products work by mixing engaging video content with direct shopping on the platform, supported by AI-powered recommendations and efficient systems to tailor what users see and speed up buying decisions. The company differentiates itself by embracing Italian fashion heritage, offering exclusive Made in Italy items and limited drops through collaborations, all delivered via a strong social media experience rather than traditional storefronts. Its goal is to connect fashion-forward, tech-savvy consumers with exclusive, high-quality products through a lively, social shopping experience that builds a loyal community.
About VIAVIA
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Consumer Goods
Company Size
11-50
Company Stage
Seed
Total Funding
$8M
Headquarters
Menlo Park, California
Founded
2021
Simplify's Take
What believers are saying
- Gen Z prefers video shopping, boosting VIAVIA's 40% higher engagement.
- AI tool cuts Italian manufacturer lead times, capturing consolidation.
- $22.43M Series B on March 13, 2026, fuels European scaling.
What critics are saying
- TikTok Shop captures 60% US social commerce GMV in 2025.
- Whatnot triples engagement in streetwear drops within 12 months.
- Burn rate exhausts funds, forcing shutdown in 6-12 months.
What makes VIAVIA unique
- VIAVIA merges creator videos with AI supply chain for Italian fashion.
- Curates exclusive Made in Italy streetwear and luxury drops.
- Co-founder Andrea Pasinetti's AI expertise optimizes fashion eCommerce.
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Funding
Total Funding
$8M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Company News
LOS ANGELES, Aug. 25, 2022 /PRNewswire/ -- VIAVIA, a new video-first e-commerce platform, announces $8M seed round to launch a debut fashion retail destination catered to Gen Z shoppers. The funding is co-led by New Enterprise Associates (NEA) and Basis Set Ventures, with participation from Exor Seeds, Backend Ventures, and Andrew Ng's AI Fund. The funding follows a $1.15M pre-seed round that the company announced in February 2022. VIAVIA seeks to modernize the fashion e-commerce experience by marrying creator-driven live and short-form video content with end-to-end, AI-powered tech infrastructure for the fashion supply chain. Carmen Chang, General Partner and Head, Asia at New Enterprise Associates (NEA), says, "throughout my career, I've observed several shifts in consumer behavior throughout the US and Asia. I am particularly fascinated by the role technology has played in 'exporting' content and commerce trends—we've seen this with TikTok in how Gen Z engages with social media and VIAVIA is poised to inspire the same behavioral change in the ecommerce space."
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About VIAVIA
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Consumer Goods
Company Size
11-50
Company Stage
Seed
Total Funding
$8M
Headquarters
Menlo Park, California
Founded
2021
There are no jobs for VIAVIA right now.
Find jobs on Simplify and start your career today