VIAVIA is a pioneering online fashion retailer that caters to the Gen-Z market with a unique blend of global brands and its own Italian-made fashion line, all presented through an engaging video-first platform. The company's competitive edge lies in its utilization of AI technology for efficient product lifecycle and supply-chain management, as well as its integration with retail outlets. VIAVIA's culture is deeply rooted in creativity and technology, fostering a modern shopping experience that combines style advice with cutting-edge tech solutions, positioning it as a leader in the online fashion industry.