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About VIAVIA
Industries
Consumer Software
AI & Machine Learning
Consumer Goods
Company Size
11-50
Company Stage
Seed
Total Funding
$8M
Headquarters
Menlo Park, California
Founded
2021
Overview
Viavia.live operates as a video-driven eCommerce platform that focuses on social media engagement to sell curated fashion products. The platform features a selection of brands and labels, particularly emphasizing Italian fashion, including apparel, cosmetics, and accessories. It aims to provide exclusive "Made in Italy" items, such as denim and outerwear, through limited-edition drops and special collaborations. Viavia.live targets young, tech-savvy consumers who are influenced by social media trends and seek unique luxury shopping experiences. The company differentiates itself by leveraging video content to create engaging shopping experiences, which helps build a strong brand presence and a loyal customer base. With the expertise of co-founder Andrea Pasinetti in AI and system design, Viavia.live enhances user experience and operational efficiency. The company's goal is to merge Italian fashion heritage with modern eCommerce dynamics to offer high-quality, exclusive products.
Simplify's Take
What believers are saying
- Raised $8M seed round to develop end-to-end fashion e-commerce solutions.
- Leverages AI-driven personalization to boost customer engagement and conversion rates.
- Capitalizes on the trend of influencer collaborations to reach younger audiences.
What critics are saying
- Faces competition from established platforms like ASOS and Farfetch integrating similar technologies.
- Potential scrutiny over 'Made in Italy' authenticity claims could affect brand reputation.
- Dependence on social media platforms poses risks due to changing algorithms and policies.
What makes VIAVIA unique
- Combines Italian fashion heritage with modern social media dynamics for unique shopping experiences.
- Utilizes AI-powered fashion supply chain tech to enhance operational efficiency.
- Focuses on video-driven content to engage young, tech-savvy consumers.
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Funding
Total Funding
$8M
Above
Industry Average
Funded Over
1 Rounds
New Enterprise AssociatesIndustry standards
Company News
LOS ANGELES, Aug. 25, 2022 /PRNewswire/ -- VIAVIA, a new video-first e-commerce platform, announces $8M seed round to launch a debut fashion retail destination catered to Gen Z shoppers. The funding is co-led by New Enterprise Associates (NEA) and Basis Set Ventures, with participation from Exor Seeds, Backend Ventures, and Andrew Ng's AI Fund. The funding follows a $1.15M pre-seed round that the company announced in February 2022. VIAVIA seeks to modernize the fashion e-commerce experience by marrying creator-driven live and short-form video content with end-to-end, AI-powered tech infrastructure for the fashion supply chain. Carmen Chang, General Partner and Head, Asia at New Enterprise Associates (NEA), says, "throughout my career, I've observed several shifts in consumer behavior throughout the US and Asia. I am particularly fascinated by the role technology has played in 'exporting' content and commerce trends—we've seen this with TikTok in how Gen Z engages with social media and VIAVIA is poised to inspire the same behavioral change in the ecommerce space."
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About VIAVIA
Industries
Consumer Software
AI & Machine Learning
Consumer Goods
Company Size
11-50
Company Stage
Seed
Total Funding
$8M
Headquarters
Menlo Park, California
Founded
2021
There are no jobs for VIAVIA right now.
Find jobs on Simplify and start your career today