Vevo names DISQO as preferred brand outcomes measurement partner in the U.S. * 17 hours ago Partnership strengthens Vevo's ability to measure holistic, cross-platform brand impact and consumer behavior across CTV, mobile and desktop DISQO's deterministic measurement approach gives advertisers deeper insight into how Vevo drives outcomes beyond awareness NEW YORK, NY, May 20, 2026 - Vevo, the world's leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. The designation marks a significant evolution in the companies' collaboration and reflects a shared commitment to advancing measurement in an increasingly fragmented media landscape. Now, Vevo is deepening its use of DISQO's full-funnel, deterministic intelligence to capture the full impact of its premium music video network across connected TV, mobile and desktop. DISQO's solutions help bridge the gap between Vevo's high-impact media and consumer response, validating custom audience segments and demonstrating the incremental lift of premium sponsorships at scale. Together, the companies give advertisers a clearer view into how culturally relevant content drives engagement and conversion across the funnel. "As marketers look for greater clarity across an increasingly complex media landscape, our partnership with DISQO allows us to go deeper than traditional brand lift with out-of-the-box solutions," said Laura Vanison, VP, Research & Measurement at Vevo. "By connecting exposure on Vevo to real consumer behaviors like search, site visitation and purchase signals, we're giving our advertisers a more complete picture of how premium music video drives impact across the funnel. More importantly, our work with DISQO marks a shift from reactive reporting to proactive strategy - turning deep-funnel data into a competitive advantage for clients." Building on its role as an early beta partner for DISQO's Outcomes Lift solution, Vevo has expanded measurement beyond topline signals like search and site visitation to uncover deeper insights into messaging impact, seasonality, conversion windows and purchase intent. A holiday smartphone campaign, for example, drove measurable lifts in Add-to-Cart conversions, while a beauty campaign leveraging Vevo's Artist Franchise and Vevo Evolve Advanced Audiences translated strong upper-funnel engagement into meaningful lower-funnel action, including lifts in Store Locator page visits. Based on these learnings and recommendations, both brands expanded their partnerships with Vevo in 2026. Today, Vevo continues to tap into DISQO's growing suite of solutions to better support a broader range of campaign objectives and client needs. "The next generation of advertising intelligence requires trusted data connected to real people, real journeys, and real outcomes," said Armen Adjemian, Founder and CEO, DISQO. "With Vevo, we are delivering exactly that, connecting ad exposure to consumer attitudes and behaviors across every stage of the journey to capture the full behavioral impact of their premium content. DISQO is proud to be named Vevo's preferred measurement partner and to provide the clarity that moves brands from directional signals to actionable proof of outcomes."

Devin Nunes steps down as head of Trump's struggling media company. By Steve Contorno, CNN (CNN) - The company behind President Donald Trump's social media network is changing leaders amid mounting financial losses, a sagging stock price and lingering uncertainty about the long-term viability of its flagship product, Truth Social. Devin Nunes, a former California member of Congress and longtime Trump loyalist, is exiting his position as chief executive officer of Trump Media & Technology Group Corp., he and the company announced Tuesday. Kevin McGurn, a former executive at Hulu and Vevo, will step in as interim CEO. "I want to thank Devin Nunes for his dedicated service to the Company over the past four years, and congratulate Kevin McGurn on his appointment as Interim CEO," Donald Trump Jr. said in a statement on behalf of the board of directors. "Kevin brings deep experience across media, technology, and capital markets, as well as a strong understanding of Trump Media's operations and strategic priorities. His familiarity with the Company and alignment with our leadership team uniquely position him to guide Trump Media through this important period." Nunes' four-year stint included the launch of Truth Social in 2022 - after social media sites banned Trump from their platforms due to his efforts to hold onto power in 2021. The fledgling app closely resembles Twitter, the site that helped launch Trump's political career, and it soon became the vessel for his latest musings, broadsides, endorsements and announcements about his political comeback. Nunes also oversaw Trump Media & Technology Group Corp.'s transition to a public company in 2024, a move that put Trump's initials alongside some of the most iconic brands and corporations in the world. After going public, the price of the stock quickly soared over $60, boosting the on-paper wealth of Trump, the company's largest shareholder. But DJT, as it trades on the stock exchange, has since fallen back to earth. As of Wednesday morning, it was trading for about $9.70. The site has failed to gain a broader user base outside of Trump's hardcore followers and media types tracking his thoughts and moves. The company reported just $3.7 million in revenue last year and a net loss of $712 million. "TMTG expects to incur operating losses for the foreseeable future," the company wrote in its most recent annual report to shareholders. "If Truth Social or Truth+ fails to develop and maintain followers or a sufficient audience, or if adverse trends develop for social media platforms or streaming services generally, TMTG's business would be adversely affected." Nunes said on Truth Social that stepping down as CEO will "allow me to focus more intently on my role as Chairman of the President's Intelligence Advisory Board." "I remain fully committed to our common cause of free speech on the Internet, which is now and will always be fiercely protected by Truth Social," he wrote.

Vevo announces new DSCVR set designed to elevate artist storytelling. New set transforms how emerging artists connect with fans Vevo, the world's leading music video network, today announced the launch of a new look and feel for its flagship emerging artist program, DSCVR. The new set expands creative possibilities for emerging artists through dynamic design elements, advanced lighting and a reimagined stage. Vevo's new DSCVR set was designed to be highly adaptable, serving as a canvas for artistic creative vision. Featuring state-of-the-art lighting technology, the set allows artists and their teams to shape the stage's atmosphere and tone, transforming performances into a fully visually immersive experience that evolves in real time. All with tone and shapes that have been perfectly engineered for digital audiences, across all platforms. "This new set is all about expanding what's possible for artists in our studio," said JP Evangelista, EVP, Content, Programming & Marketing, Vevo. "It's important to us to offer artists a future-forward environment that reflects the evolving ways they create and engage with audiences. This new set gives them the freedom to reimagine how their art is presented and experienced, enhancing the artist-to-fan connection more than ever." Built on the studio's established soundstage, the set introduces enhanced acoustic and spatial design elements that make new soundscapes possible. This environment supports experimentation with depth, texture and sonic movement, enabling artists to deliver performances that feel richer, more dimensional and more expressive across screens and platforms. It also offers a more flexible approach to single artists or bands, with a larger performance area for standing, seating or more dynamic collaboration between an artist, their band or musicians. "The DSCVR franchise is our first of hopefully many collaborations over the course of an artist career," said Chris Pereira, Executive Producer, Vevo. "In building our new DSCVR set, our intention was to honor the artist's trust from the moment they walk into our LA or Brooklyn studio. We aimed to build a live room that feels grounded and real, a space that allows them to feel both comfortable and creatively inspired. Whether we are filming a 6-piece band or a solo interview, the goal is always the same: to provide a home where they can give a performance that is most representative of who they are as artists." The introduction of the new set reflects Vevo's continued focus on artist-first creativity. By combining flexible design, a versatile layout and cutting-edge production capabilities, the set provides artists with new tools to authentically express themselves to fans in new and exciting ways. Designed to accommodate a wide range of creativity, the set is the result of Vevo's ever-evolving production ecosystem, all while offering a distinctly new visual and sonic identity.