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Overview
1) What this company does: VICI Collection offers affordable, versatile fashion designed for working women, providing styling inspiration and easy-to-mix-and-match pieces that work for office, parenting, brunch, or travel. 2) How its products work: Clothing items are designed to be mixed and matched to create multiple outfits, with styling ideas and real-life looks to help customers build outfits quickly and confidently. 3) How it differs from competitors: It focuses on accessibility and everyday practicality after the recession, emphasizing affordable, flattering pieces and a strong styling–inspiration identity under the mission “Your Style, Inspired,” to empower women in real life. 4) Its goal: Remove obstacles to stylish clothing for a broad range of women and spark confidence by providing attainable fashion and practical styling guidance.
About VICI Collection
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Concord, New Hampshire
Founded
2012
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Simplify's Take
What believers are saying
- Dillard’s 2026 expansion puts VICI in stores nationwide and online.
- The pop-up tour boosts brand awareness beyond direct-to-consumer traffic.
- Fresh-arrival merchandising supports repeat purchases and faster inventory turns.
What critics are saying
- Fashion Island pop-up was temporary, signaling limited durable retail penetration.
- VICI discloses no funding, revenue, or profitability, masking operational weakness.
- Dillard’s dependence concentrates exposure; lost shelf space would crush national reach.
What makes VICI Collection unique
- VICI Collection started online, then expanded into Dillard’s 60+ stores.
- Weekly fresh arrivals keep VICI’s assortment fast-moving and trend-driven.
- Pop-up retail gives VICI physical discovery without building a full store chain.
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Growth & Insights and Company News
6 month growth
↑ 13%1 year growth
↑ 13%2 year growth
↑ 13%ViCi defeated Flash in the grand final 2-1 of WESG 2017 China Finals and became the first confirmed
ViCi and CyberZen will fight for a spot at the ESL Pro League Season 8 Finals in Odense
Vici Collection, an affordable fashion brand created as an online boutique, is opening a pop-up store Wednesday, Nov. 22 at Fashion Island in Newport Beach.
VICI Collection is Hiring for 7 Jobs on Simplify!
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About VICI Collection
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Concord, New Hampshire
Founded
2012
VICI Collection is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today