TBWA\Hakuhodo Tokyo, VML Thailand, Wolf BKK and TBWA\Media Arts Lab Southeast Asia lead the region at Finalist stage of ONE Asia Awards. November 10 2026, 7:56 am BY Adam Shaw No Comments A total of 176 ONE Asia finalists from 14 countries and regions have made the cut following 5 days of judging in Kuala Lumpur last month. Thailand leads the way with 37 finalists, followed by Singapore with 32, Mainland China with 21, Japan with 19, Philippines with 18, India with 15, Australia with nine, South Korea with eight, New Zealand with six, Malaysia with four, Hong Kong SAR China with three, Taiwan with two, and Indonesia and Kazakhstan with one each. Part of The One Club for Creativity, ONE Asia celebrates the best creative work of the year from across APAC, and presents an unparalleled level of prestige and honor for creatives, designers, and innovators in the region. TBWA\Hakuhodo Tokyo has 11 ONE Asia 2026 finalists, including five working with Black Cat White Cat Music Tokyo, KMCGroup Tokyo, and AOI Pro Tokyo for "Radio Time Machine" on behalf of Nichii Gakkan, and four working with 5005 Tokyo, Hakuhodo Products Tokyo, and NHK Global Media Services Tokyo for the Tokyo Metropolitan Government "Cheer Signs". Also with 11 ONE Asia finalist is VML Thailand Bangkok. They include four working with Visionary Bangkok, LETSGETNUTS Bangkok, and Salmon Podcast Bangkok for Netflix "Stranger Things Recap Cassette", and three working with Suneta House Bangkok for "After Shit Happened Service" on behalf of Shield Insurance. TBWA/Media Arts Lab Southeast Asia Singapore has eight ONE Asia finalists, all working with Heckler Singapore, Antiantiart Hanoi, and Incite Los Angeles, for "HVL by MCK First-ever Shot on iPhone" on behalf of Apple. Also with eight finalists is Wolf BKK Bangkok, including three working with Happy Ending Films Bangkok for Canva Thailand "Anyone Can", and two with Suneta House Bangkok for The Kaprao Criminals" on behalf of KFC Thailand. Other top 2026 ONE Asia finalists are Colenso BBDO Auckland, Leo Manila Makati, Leo Singapore, and TBWA\Singapore with six each, and five each for BBDO Bangkok, BLKJ Havas Singapore, INNOCEAN Seoul, and The Unicorn Films Mumbai. All finalists win either Gold, Silver, Bronze, Merit and Special Awards (Green Pencil and Sustainable Development Goals Pencil) honors. Winners will be announced on November 24, 2026. Now in its six year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact. After successful past editions in Seoul, Manila, and Shanghai, this year ONE Asia judging was held in Kuala Lumpur, Malaysia, with production company DirectorsThinkTank serving as this year's exclusive judging sponsor. A student masterclass with Level Up and portfolio reviews for more than 400 students also took place immediately after judging. Regional and global rankings ONE Asia awards won by agencies and brands gain them regional and international recognition, and their ONE Asia points contribute to network and holding company totals. ONE Asia is included in the Campaign Brief Asia Creative Rankings, the ONE Asia Creative Rankings, and The One Club's Global Creative Rankings, which combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC competition, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country. As part of ONE Asia's year's partnership with Malaysia, this year's "Where Taste Matters" branding campaign was created by Muma Malaysia, based in Petaling Jaya.

Coca-Cola there's a Coke for everyone Campaign | Atlas OOH. VML New Zealand gives Coca-Cola bottles a playful Kiwi vocabulary to celebrate product choice, everyday occasions and recognisable branding across outdoor, television and digital media. Coca-Cola there's a Coke for everyone: New Zealand OOH Campaign. Quick answer: Coca-Cola and VML New Zealand created "There's a Coke for everyone", a locally rooted campaign that pairs recognisable Coca-Cola packaging with playful Kiwi language. Running across Out-of-Home Advertising, television, online video and social, the idea turns different product formats into personalities without losing the brand's unmistakable identity. There's a Coke for everyone: the big idea. Not every occasion calls for the same kind of Coca-Cola. A quick stop, a night out, a shared meal or a relaxed afternoon may each inspire a different choice. That familiar truth sits at the centre of "There's a Coke for everyone," an Aotearoa New Zealand campaign from VML and The Coca-Cola Company. Instead of leading with a sale price or comparing pack sizes, the creative gives different bottles and formats an identity of their own. It celebrates the freedom to choose while keeping the product, the red colour palette and Coca-Cola's trademark presence instantly recognisable. As reported by Little Black Book and Campaign Brief NZ, the campaign was introduced in late September 2026, with placements across outdoor and multiple video-based channels. Creative OOH: familiar bottles, unexpected Kiwi names. The campaign's most distinctive feature is its vocabulary. In one visual, a Coca-Cola plastic bottle is called "Skux" while the glass bottle beside it becomes "Skux Deluxe." The joke relies on a recognisable local tone instead of conventional retail language. Other executions visible in the supplied campaign photographs use playful labels including "Nifty," "Thrifty," "Itsy Bitsy," "Ritzy," "All Nighter" and "Mix a Spider." They turn different Coca-Cola offerings into a series of small character portraits that are easy to read in a few seconds. That is a strong strategy for Billboard Advertising: the headline creates the smile, the product explains the choice and the brand logo makes the message immediately attributable. The outdoor treatment has the visual discipline of a classic Coca-Cola campaign. Each frame can work individually, but the repeated red background, white typography and product hero shots are more impactful together. Localised outdoor Advertising without losing global brand equity. Global brands face a recurring creative challenge: how do they sound local without becoming unrecognisable? This campaign makes the answer look straightforward. Coca-Cola holds onto its distinctive assets while the language, humour and human situations become distinctly Kiwi. Gina Beck, senior manager for Coca-Cola at The Coca-Cola Company, framed the campaign around the brand's longstanding emotional connection and the many ways people choose to enjoy it. Kim Pick, group executive creative director at VML New Zealand, explained that the creative team recognised how different Coca-Cola formats already play different roles in daily life. The resulting campaign is a useful companion to Atlas OOH's analysis of Coca-Cola's Cokesticks and the power of recognisable brand assets. Both examples show the advantage of a brand identity that remains strong even when the creative approach changes. OOH insight: Local relevance does not require rebuilding a global identity. Short culturally familiar messages can bring a brand closer to audiences while consistent colours, packaging and logos protect recognition. Street Furniture Advertising and repetition build recognition. The supplied OOH photographs show two complementary modes: a red illuminated roadside display with passing traffic and a group of five framed outdoor posters. These executions demonstrate why Street Furniture Advertising and other high-frequency Outdoor Media placements are valuable for product-range storytelling. Each placement gives the audience a small variation on the same promise. Someone may notice "Thrifty" on one journey, "Ritzy" on another and a third expression elsewhere. The campaign can build familiarity across repeated encounters without requiring a long explanation on every surface. For brands considering similar Out-of-Home Marketing systems, plan a multi-format OOH campaign with Atlas OOH to align locations, creative versions and audience journeys. From television to Billboard Advertising: one consistent story. The campaign also extends into television, online video and social media. According to the campaign announcement, VML's music was made specifically for the work and evokes the relaxed atmosphere of friends enjoying themselves in a Kiwi backyard. This gives Coca-Cola more than a set of product posters: it creates a flexible brand platform. Video can communicate warmth and context; OOH Advertising condenses the idea into one nickname, one bottle and one recognisable brand world. The idea has some similarities to another Coca-Cola example covered by Atlas OOH: how Coca-Cola brings back iconic promotions. In each case, familiar assets become the vehicle for something new, rather than getting replaced by a fresh identity. Why the Coca-Cola New Zealand OOH Campaign works. * Local language: Kiwi humour makes the product choices culturally familiar. * Readable outdoor creative: a short phrase and a bottle image communicate quickly. * Strong visual consistency: the campaign remains recognisably Coca-Cola across executions. * Choice over discounting: the narrative gives formats different roles without reducing the message to price. * Cross-channel flexibility: the same idea works in short outdoor copy and longer-form video storytelling. The published case study mentions strong early engagement and positive sentiment, but does not provide numerical results. It would therefore be premature to attribute specific sales growth or measurable OOH effectiveness to this campaign alone. Atlas OOH: making every outdoor placement count. What stands out in "There's a Coke for everyone" is the efficiency of its creative thinking. A bottle and a few words are enough to express the campaign's central idea, making it well suited to Creative OOH and other formats where attention is brief. For an example of how consistent visual assets can turn multiple screens into a strong brand presence, explore the Atlas OOH New Balance WeHo Quartet case study. And for another location-driven brand moment, read about Coca-Cola's airport media during FIFA 2026. Whether the goal is a neighbourhood-specific brand story or a multi-market OOH Campaign, Atlas OOH can help connect the message, media format and location. Bottom line: Coca-Cola and VML New Zealand show how a global brand can celebrate local personality without losing its identity. The result is a flexible campaign in which every bottle has a role and every execution supports the same promise. Frequently asked questions. What is the Coca-Cola "There's a Coke for everyone" campaign? It is a New Zealand brand campaign by Coca-Cola and VML New Zealand that connects different Coca-Cola formats with everyday Kiwi moments using playful locally familiar language. Who created the Coca-Cola New Zealand campaign? VML New Zealand created the campaign for The Coca-Cola Company, with the work spanning outdoor, television, online video and social media. What do "Skux" and "Skux Deluxe" mean in the campaign? The names humorously distinguish two Coca-Cola bottle formats using a playful New Zealand tone, reinforcing product choice rather than focusing only on price. Which outdoor advertising formats appear in the supplied images? The supplied campaign images include an illuminated roadside street-furniture-style placement and a row of multiple outdoor posters. Other supplied visuals are creative artwork rather than photographs of installed ads. What makes the Coca-Cola campaign a useful OOH case study? It shows how distinctive red branding, short localised copy and recognisable product silhouettes can make multiple outdoor creative executions feel part of the same campaign. Sources. Plan your OOH campaign. Get recommendations for markets, formats and availability based on your campaign goals. FAQs. Put your next brand idea in public view. Build a smarter OOH plan with relevant formats, strong creative and the right locations. Explore Atlas OOH media planning.