VOverview
VML Enterprise Solutions is a global creative and technology partner formed by the merger of Wunderman Thompson and VMLY&R, offering an integrated service across brand experience, customer experience, and commerce powered by data and technology. It combines creative ideas with CX design and e-commerce solutions, using data to plan, execute, and measure multi-channel campaigns. Its differentiator is an end-to-end, globally scalable offering built from two large agencies with complementary strengths, enabling unified brand, CX, and commerce work in one partnership. Its goal is to help clients grow by delivering cohesive, data-informed experiences that boost brand affinity, engagement, and sales.
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About VML Enterprise Solutions
Industries
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Kansas City, MO
Founded
1992
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What believers are saying
- Amazon tapped VML Australia on August 21, 2026 for brand and Prime.
- VML Singapore won Singapore Manufacturing Federation’s advanced-manufacturing brief on September 2, 2026.
- VML’s 2026 awards haul signals stronger pitch credibility and pricing power.
What critics are saying
- WPP plans up to 1,000 more cuts by year-end 2026, hitting VML.
- WPP Creative consolidates VML with Ogilvy and AKQA, increasing role duplication.
- AI tools let clients bypass agencies; VML’s differentiation erodes if margins compress.
What makes VML Enterprise Solutions unique
- VML combines creative, CX, commerce, data, and technology under one operating model.
- Cannes Lions 2026 ranked VML #2 creative network, behind only Ogilvy.
- VML won Agency Network of the Year at New York Festivals, June 2026.
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- Health Insurance
- Life Insurance
- Disability Insurance
- Health Savings Account/Flexible Spending Account
- Pension? (not listed)
- Paid Vacation
- Paid Holidays
- Flexible Work Hours
- Remote Work Options
- Hybrid Work Options
- 401(k) Retirement Plan
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Company News
Coca-Cola there's a Coke for everyone Campaign | Atlas OOH. VML New Zealand gives Coca-Cola bottles a playful Kiwi vocabulary to celebrate product choice, everyday occasions and recognisable branding across outdoor, television and digital media. Coca-Cola there's a Coke for everyone: New Zealand OOH Campaign. Quick answer: Coca-Cola and VML New Zealand created "There's a Coke for everyone", a locally rooted campaign that pairs recognisable Coca-Cola packaging with playful Kiwi language. Running across Out-of-Home Advertising, television, online video and social, the idea turns different product formats into personalities without losing the brand's unmistakable identity. There's a Coke for everyone: the big idea. Not every occasion calls for the same kind of Coca-Cola. A quick stop, a night out, a shared meal or a relaxed afternoon may each inspire a different choice. That familiar truth sits at the centre of "There's a Coke for everyone," an Aotearoa New Zealand campaign from VML and The Coca-Cola Company. Instead of leading with a sale price or comparing pack sizes, the creative gives different bottles and formats an identity of their own. It celebrates the freedom to choose while keeping the product, the red colour palette and Coca-Cola's trademark presence instantly recognisable. As reported by Little Black Book and Campaign Brief NZ, the campaign was introduced in late September 2026, with placements across outdoor and multiple video-based channels. Creative OOH: familiar bottles, unexpected Kiwi names. The campaign's most distinctive feature is its vocabulary. In one visual, a Coca-Cola plastic bottle is called "Skux" while the glass bottle beside it becomes "Skux Deluxe." The joke relies on a recognisable local tone instead of conventional retail language. Other executions visible in the supplied campaign photographs use playful labels including "Nifty," "Thrifty," "Itsy Bitsy," "Ritzy," "All Nighter" and "Mix a Spider." They turn different Coca-Cola offerings into a series of small character portraits that are easy to read in a few seconds. That is a strong strategy for Billboard Advertising: the headline creates the smile, the product explains the choice and the brand logo makes the message immediately attributable. The outdoor treatment has the visual discipline of a classic Coca-Cola campaign. Each frame can work individually, but the repeated red background, white typography and product hero shots are more impactful together. Localised outdoor Advertising without losing global brand equity. Global brands face a recurring creative challenge: how do they sound local without becoming unrecognisable? This campaign makes the answer look straightforward. Coca-Cola holds onto its distinctive assets while the language, humour and human situations become distinctly Kiwi. Gina Beck, senior manager for Coca-Cola at The Coca-Cola Company, framed the campaign around the brand's longstanding emotional connection and the many ways people choose to enjoy it. Kim Pick, group executive creative director at VML New Zealand, explained that the creative team recognised how different Coca-Cola formats already play different roles in daily life. The resulting campaign is a useful companion to Atlas OOH's analysis of Coca-Cola's Cokesticks and the power of recognisable brand assets. Both examples show the advantage of a brand identity that remains strong even when the creative approach changes. OOH insight: Local relevance does not require rebuilding a global identity. Short culturally familiar messages can bring a brand closer to audiences while consistent colours, packaging and logos protect recognition. Street Furniture Advertising and repetition build recognition. The supplied OOH photographs show two complementary modes: a red illuminated roadside display with passing traffic and a group of five framed outdoor posters. These executions demonstrate why Street Furniture Advertising and other high-frequency Outdoor Media placements are valuable for product-range storytelling. Each placement gives the audience a small variation on the same promise. Someone may notice "Thrifty" on one journey, "Ritzy" on another and a third expression elsewhere. The campaign can build familiarity across repeated encounters without requiring a long explanation on every surface. For brands considering similar Out-of-Home Marketing systems, plan a multi-format OOH campaign with Atlas OOH to align locations, creative versions and audience journeys. From television to Billboard Advertising: one consistent story. The campaign also extends into television, online video and social media. According to the campaign announcement, VML's music was made specifically for the work and evokes the relaxed atmosphere of friends enjoying themselves in a Kiwi backyard. This gives Coca-Cola more than a set of product posters: it creates a flexible brand platform. Video can communicate warmth and context; OOH Advertising condenses the idea into one nickname, one bottle and one recognisable brand world. The idea has some similarities to another Coca-Cola example covered by Atlas OOH: how Coca-Cola brings back iconic promotions. In each case, familiar assets become the vehicle for something new, rather than getting replaced by a fresh identity. Why the Coca-Cola New Zealand OOH Campaign works. * Local language: Kiwi humour makes the product choices culturally familiar. * Readable outdoor creative: a short phrase and a bottle image communicate quickly. * Strong visual consistency: the campaign remains recognisably Coca-Cola across executions. * Choice over discounting: the narrative gives formats different roles without reducing the message to price. * Cross-channel flexibility: the same idea works in short outdoor copy and longer-form video storytelling. The published case study mentions strong early engagement and positive sentiment, but does not provide numerical results. It would therefore be premature to attribute specific sales growth or measurable OOH effectiveness to this campaign alone. Atlas OOH: making every outdoor placement count. What stands out in "There's a Coke for everyone" is the efficiency of its creative thinking. A bottle and a few words are enough to express the campaign's central idea, making it well suited to Creative OOH and other formats where attention is brief. For an example of how consistent visual assets can turn multiple screens into a strong brand presence, explore the Atlas OOH New Balance WeHo Quartet case study. And for another location-driven brand moment, read about Coca-Cola's airport media during FIFA 2026. Whether the goal is a neighbourhood-specific brand story or a multi-market OOH Campaign, Atlas OOH can help connect the message, media format and location. Bottom line: Coca-Cola and VML New Zealand show how a global brand can celebrate local personality without losing its identity. The result is a flexible campaign in which every bottle has a role and every execution supports the same promise. Frequently asked questions. What is the Coca-Cola "There's a Coke for everyone" campaign? It is a New Zealand brand campaign by Coca-Cola and VML New Zealand that connects different Coca-Cola formats with everyday Kiwi moments using playful locally familiar language. Who created the Coca-Cola New Zealand campaign? VML New Zealand created the campaign for The Coca-Cola Company, with the work spanning outdoor, television, online video and social media. What do "Skux" and "Skux Deluxe" mean in the campaign? The names humorously distinguish two Coca-Cola bottle formats using a playful New Zealand tone, reinforcing product choice rather than focusing only on price. Which outdoor advertising formats appear in the supplied images? The supplied campaign images include an illuminated roadside street-furniture-style placement and a row of multiple outdoor posters. Other supplied visuals are creative artwork rather than photographs of installed ads. What makes the Coca-Cola campaign a useful OOH case study? It shows how distinctive red branding, short localised copy and recognisable product silhouettes can make multiple outdoor creative executions feel part of the same campaign. Sources. Plan your OOH campaign. Get recommendations for markets, formats and availability based on your campaign goals. FAQs. Put your next brand idea in public view. Build a smarter OOH plan with relevant formats, strong creative and the right locations. Explore Atlas OOH media planning.
6 winners crowned by The Immortal Awards Europe Jury. Work from Mother, Differ Agency, adam&eve\TBWA, Cut+Run, VML UK, BETC Paris and Uncommon will now compete in the final, global round of judging Editorial Series Keep up with LBB's easy-to-enter, tough-to-win global award show. This year's The Immortal Awards judging continued on Thursday with the European jury day. The judging session brought together an expansive group of Europe's creative leaders to decide which projects, if any, were to be crowned European Winners and qualify for the final, global round of judging. The jury session featured a shortlist of 21 projects, made up of the Germany winners, the UK winners and the highest scoring work from across the rest of the region from online judging. At the end of a robust deliberation process from the jury, six projects were identified and championed as the best of European commercial creativity from the past year. The Immortal Awards 2026 Europe winners are. Anthropic - 'A time and A place' (entered by Mother and the quarry). Caritas sweden - 'vehicle of hope' (entered by Differ Agency). Columbia sportswear - 'expedition impossible' (entered by adam&eve\tbwa and cut+run). Kitkat - 'The kitkat heist' (entered by VML UK). Leroy merlin - 'The password heist' (entered by BETC Paris). The ordinary - 'The periodic fable' (entered by Uncommon). The six projects will now progress to the final, global round of judging on Wednesday 9th December, where they'll be competing for the chance to win an Immortal Award or Commendation. The Immortal Awards 2026 Europe Jury was made up of: Luciana De Azevedo Lara, senior global brand comms manager Fem Care, Essity; Jen Spiers, chief creative officer, Droga5 Dublin; Jeannette Bohne, chief creative officer, Serviceplan Germany; Selma Ahmed, executive creative director, DAVID London; Nicholas Bakshi, executive creative director, BETC; Mihnea Gheorghiu, global chief creative officer, LePub; Hermeti Balarin, chief creative officer, Wieden+Kennedy; and Justine Armour, chief creative officer International, 72andSunny.
VML India appoints Kiran Ramamurthy as CEO; Babita Baruah takes on regional Ford role. The leadership transitions will take effect on December 1, 2026, with Ramamurthy succeeding Baruah as CEO of VML India. Reading Time: 2 mins read Mumbai: VML India has announced a leadership transition, appointing Kiran Ramamurthy as CEO of the agency, while current CEO Babita Baruah will move into a senior regional leadership role as Head of the Ford business. Both appointments will take effect on December 1, 2026. The transition is aimed at supporting the agency's next phase of growth and creative innovation, while ensuring strategic continuity and maintaining client partnerships. Baruah brings over three decades of industry experience, including two decades managing brands such as The Coca-Cola Company, Unilever, Nestlé and Kellogg's. Before taking charge of VML India, she was based in Bangkok, where she served as Regional Client Lead for the Ford International Market Group and Executive Director at VMLY&R Thailand. During her tenure as CEO of VML India, the agency delivered business performance and earned creative recognition, including accolades at Cannes Lions and the Effies. In her new role, Baruah will focus on building the Ford business for VML across the region. Ramamurthy, currently CEO of Grey 82.5, brings more than 30 years of experience across marketing and advertising, spanning mainline advertising, design, technology and content production. He has worked with Indian and global brands including Unilever, Amazon, Toyota, IBM, Coca-Cola, ITC, De Beers and Tata Consumer Products. He also pioneered centralised marketing services in India through the Lenovo Marketing Hub and led transformation and growth at 82.5, overseeing the integration of Grey and 82.5. Commenting on the appointments, Hephzibah Pathak, CEO of WPP Creative India, said, "The leadership transitions reflect our commitment to nurturing exceptional talent across our network while maintaining absolute continuity and momentum for our clients. VML enters this next chapter in a position of strength, backed by strong operational and creative achievements over the past year." "Babita has done a tremendous job steering VML India, and her elevation to lead the Ford business regionally is a well-deserved recognition of her international leadership. In Kiran, VML gains a dynamic leader whose diverse experience, operational acumen, and creative hunger make him exceptionally well-suited to drive the agency's vision. I look forward to Kiran's dynamic leadership to take the agency into its next chapter while celebrating Babita's continued impact across the region."
Kiran Ramamurthy named CEO of VML India as Babita Baruah takes on regional Ford role. Transitions effective December 1, 2026. VML India today announced a leadership transition effective December 1, 2026. Babita Baruah, currently CEO of VML India, will step into a senior regional leadership role as Head of the Ford business. Succeeding her, accomplished industry leader Kiran Ramamurthy will become CEO of VML India. Babita Baruah has over three decades of industry experience, including two decades managing blue-chip brands such as The Coca Cola Company, Unilever, Nestlé, and Kellogg's. Prior to leading VML India, Baruah served in Bangkok as Regional Client Lead for the Ford International Market Group and Executive Director at VMLY&R Thailand. Under her stewardship, VML India has consistently delivered strong business performance and earned major creative accolades, including recognition at Cannes Lions and the Effies. In her new role, she will focus on building the Ford business for VML across the region. Kiran Ramamurthy, current CEO of Grey 82.5, brings over 30 years of marketing and advertising leadership, spanning mainline advertising, design, tech and content production. He has partnered with leading Indian and global brands including Unilever, Amazon, Toyota, IBM, Coca-Cola, ITC, De Beers and Tata Consumer Products. In addition to pioneering centralised marketing services in India through the Lenovo Marketing Hub, Kiran drove transformation and growth at 82.5, successfully leading the integration of Grey and 82.5. Commenting on the appointments, Hephzibah Pathak, CEO of WPP Creative India, said: "The leadership transitions reflect its commitment to nurturing exceptional talent across its network while maintaining absolute continuity and momentum for its clients. VML enters this next chapter in a position of strength, backed by strong operational and creative achievements over the past year. Babita has done a tremendous job steering VML India, and her elevation to lead the Ford business regionally is a well-deserved recognition of her international leadership. In Kiran, VML gains a dynamic leader whose diverse experience, operational acumen, and creative hunger make him exceptionally well-suited to drive the agency's vision. I look forward to Kiran's dynamic leadership to take the agency into its next chapter while celebrating Babita's continued impact across the region."
Cannes Lions PR 2026: KitKat Heist wins PR Lions Grand Prix. Cannes Lions is the annual International Festival of Creativity, held each June in Cannes, France, where agencies and brands compete for Lions trophies in advertising, public relations and related categories. Public relations has had its own category, the PR Lions, since 2009. At the 73rd festival, held June 22 to 26, 2026, the PR Lions Grand Prix went to "The KitKat Heist" for KitKat, entered by Burson London and created by VML in partnership with Burson. By the Everything-PR Editorial Team. Updated October 21, 2026. What is Cannes Lions and where did it start? Cannes Lions began in Venice, not Cannes. The first festival took place there in September 1954 as the International Advertising Film Festival, with 187 film entries from 14 countries, according to Wikipedia's festival history. It alternated between Venice and Cannes for years and settled in Cannes in 1984, per Campaign's history of the festival. The festival is separate from the Cannes Film Festival, which runs in May and focuses on cinema. Cannes Lions runs in June and focuses on advertising, public relations and creativity. | Year | Milestone | | 1954 | First festival, held in Venice | | 1969 | Gold, Silver and Bronze Lions introduced | | 1984 | Festival settles permanently in Cannes | | 2005 | Titanium Lions introduced | | 2009 | PR Lions introduced | | 2011 | Creative Effectiveness Lions launched and "advertising" dropped from the festival name | | 2020 | Festival cancelled for the first time | | 2026 | New integrity standards apply to every entry | How do the PR Lions work? The PR Lions are the festival's dedicated public relations category, judged by a jury of practitioners and open to work from advertising agencies and PR agencies. The International Public Relations Network notes that the category was reviewed in 2019 to reflect PR's shift toward a more strategic function, and that a section called "Excellence in PR Craft" was added in 2024 for independent PR agencies and PR network companies, per its history of PR at Cannes Lions. Entries are grouped into subcategories. The 2026 Grand Prix was awarded in Crisis Communications and Issues Management, and Burson's work for Ford, "Ford Truckle," was shortlisted in the Social Behavior in PR subcategory. The separate PR Agency of the Year title goes to the agency with the most points from shortlisted and winning PR Lions entries. 5WPR: 25 Years Of ExcellencePublic Relations Agency | Media, Marketing and AI Search Talk to [email protected] Who won the PR Lions in 2026? Burson London won the PR Lions Grand Prix and the PR Agency of the Year title in 2026. The facts below come from AdNews's day-three results and Burson's own announcement. | Item | 2026 result | | Festival dates | June 22 to 26, 2026 | | PR Lions entries | 1,156 | | PR Lions awarded | 37 (7 Gold, 12 Silver, 17 Bronze) | | Grand Prix"The KitKat Heist," KitKat, Burson London, created by VML in partnership with Burson | | PR Agency of the Year | Burson London, ahead of Golin Ketchum London and Ninch Company, Buenos Aires | | PR Lions jury president | Dana Tahir, CEO of Havas Red Middle East and Egypt | Burson reported that "The KitKat Heist" also earned four Gold Lions and three Silver Lions, and that the agency won Lions credits on 1001 Optometry's "Magnify-Eye" and Oreo's "Oreo Cows," which took the Titanium Lion, per its newsroom announcement. AdNews published the full day-three results that include the PR Lions count. Who won the PR Lions Grand Prix in 2025? FCB India won the 2025 PR Lions Grand Prix for "Lucky Yatra," a campaign for Indian Railways that addressed fare evasion on Mumbai commuter trains. It was India's first PR Lions Grand Prix, according to Creative Moment's PR roundup. The 72nd festival ran June 16 to 20, 2025, and its PR jury was led by Tom Beckman, Global Chief Creative Officer at Weber Shandwick. Which other Lions can PR work win? PR-led work competes in several Lions besides the PR Lions, and each one rewards a different claim. The table summarizes what each judges. | Lion | What it judges | Why PR teams enter | | PR Lions | Strategic and creative communications where PR leads | The category buyers look for first | | Glass: The Lion for Change | Work that challenges gender inequality and prejudice | Purpose work that moves the conversation through earned attention | | Titanium | Work that breaks new ground | Senior award with no subcategories | | Creative Effectiveness | Previously shortlisted work with measurable results over time | Proof of outcomes, not launch-week attention | | Creative Strategy | The insight and thinking behind the work | Signals planning quality | | Creative Brand | A brand's systems for producing creative work repeatedly | The 2026 Grand Prix went to AB InBev, which signals a target list for new business | | Social and Creator | Social-first ideas and creator partnerships | The 2026 Grand Prix went to Heineken's "Could Have Been a Heineken," by LePub Milan | What did the 2026 integrity rules change? The 2026 integrity standards changed how every entry is checked before it can win. Cannes Lions announced the rules during the 2025 festival, after it investigated a Grand Prix campaign by DM9 for the appliance maker Consul, per MediaPost's report. The five standards, as summarized by Adweek, include: * A two-tier fact-checking system that combines human reviewers and AI analysis. * Mandatory senior sign-off from both the agency and the client on every entry. * Rules for synthetic media and an AI Integrity Handbook. * Bans of up to three years for companies that knowingly submit false or misleading work, and a new Integrity Council for escalated cases. * An annual integrity audit published by the festival. Cannes Lions can withdraw an award at any stage, including after a Lion has been given, if it finds material misrepresentation. Why does a Cannes Lion matter beyond the trophy? A Cannes Lion matters beyond the trophy because winning entries leave a trail of documents that other people reference for years. The festival publishes the case, trade press reports the win, the agency repeats it in pitches and universities teach the work. That trail is why the festival works as a hiring and new-business signal. It is also why the integrity rules matter commercially: a withdrawn award removes the record the agency was counting on. Everything-PR's view is that agencies should treat the case film and the written case as permanent public documents and write them with that in mind. How should a PR agency decide which Lions to enter? A PR agency should enter the Lions where its evidence is strongest, because the integrity rules make weak claims a liability. Use this order of questions. * Is PR the lead discipline? If yes, enter the PR Lions. * Is the work more than a year old with measured results? If yes, consider Creative Effectiveness. * Was the insight the hard part? If yes, consider Creative Strategy. * Did the work change how the category operates? Only then consider Titanium. * Can the client verify every number and sign off on it? If not, do not enter. For how Cannes Lions sits beside the other major PR programs, with calendars, fees and judging, see the PR awards overview. How does Cannes compare with other festivals? Cannes Lions is the industry's awards festival, while other major festivals do different jobs for communications teams. Each one suits a different goal. | Festival | When | Best for | | Cannes Lions | June | Awards, agency credentials and senior buyers | | SXSW | March | Technology, culture and brand activations | | Coachella | April | Creator and celebrity content around a music festival | | Glastonbury | June | A festival that sells out without conventional PR | | Burning Man | Late summer | A brand built without advertising | Frequently asked questions. When was Cannes Lions 2026? The 73rd Cannes Lions International Festival of Creativity ran from June 22 to 26, 2026, at the Palais des Festivals in Cannes, France. Who won the PR Lions Grand Prix in 2026? "The KitKat Heist" for KitKat won the 2026 PR Lions Grand Prix. It was entered by Burson London and created by VML in partnership with Burson. How many PR Lions were awarded in 2026? The PR Lions awarded 37 Lions in 2026 from 1,156 entries: 7 Gold, 12 Silver and 17 Bronze, according to AdNews. When was Cannes Lions founded? The first festival was held in Venice in September 1954. Cannes became its permanent home in 1984, and the PR Lions category was added in 2009. How is Cannes Lions different from the Cannes Film Festival? The Cannes Film Festival runs in May and focuses on cinema. Cannes Lions runs in June and focuses on advertising, public relations and creativity. They share a city but are separate events. Can a company be banned from Cannes Lions? Yes. Under the standards that took effect in 2026, a company that knowingly submits false or misleading work can be banned from the festival for up to three years, and awards can be withdrawn after they are given. EPR Editorial Team The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
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About VML Enterprise Solutions
Industries
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Kansas City, MO
Founded
1992
VML Enterprise Solutions is Hiring for 140 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs