Vacation

Vacation

Dermatologist-approved reef-friendly SPF 30 sunscreen

Overview

Vacation Inc. produces SPF 30 sunscreen in classic lotion and mineral formulas, sold directly to consumers and through wholesale partners. Its products protect skin from UV rays using traditional and mineral UV filters, with dermatologist-approved formulations. The company differentiates itself by pairing sun protection with a signature scent designed with ARQUISTE Parfumeur and a nostalgic, vacation-inspired branding. Its goal is to offer reliable sun protection wrapped in a premium, sensory-rich experience while growing online sales, wholesale partnerships, and advertising opportunities.

About Vacation

Simplify's Rating
Why Vacation is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$13M

Headquarters

Miami, Florida

Founded

2021

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Simplify's Take

What believers are saying

  • VMG Partners invested in March 2026, reportedly a $70 million minority secondary round.
  • Vacation estimated 2025 net sales reached $60 million to $75 million, implying strong demand.
  • New products keep attention high: Shimmer Oil, Orange Gelée Spray Oil, and Chardonnay Oil.

What critics are saying

  • VMG's 2026 cash mostly went to secondary proceeds, not inventory, marketing, or R&D.
  • Vacation still lacks several major retailers, and Miranda prioritized selling harder through existing doors.
  • If nostalgia sells stop driving repeat purchases by 2027, Vacation becomes a niche DTC brand.

What makes Vacation unique

  • Vacation built a recognizable nostalgia-led sunscreen brand, now sold at Target, Costco, Ulta, and Sephora.com.
  • Its 2026 lineup spans Orange Gelée, Chardonnay Oil, Shimmer Oil, and Classic Whip SPF formats.
  • Nelson Miranda joined as CEO on August 25, 2026, while founders stayed creatively involved.

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Funding

Total Funding

$13M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$7M
Vacation
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Employee Equity Options

401K

WFH stipend and an annual learning stipend

15 Days PTO

Complimentary Vacation® Products

Growth & Insights and Company News

Headcount

6 month growth

↑ 2%

1 year growth

↑ 2%

2 year growth

↑ 2%
Nasdaq
Sep 13th, 2026
Vacation® Inc. Announces $6M Series A Funding Round

Led by Silas Capital, an emerging growth equity and venture capital firm that invests behind exceptional next-generation consumer brands, the oversubscribed round includes investments from True Beauty Ventures, BFG Partners, Sonoma Brands, Marla Beck, David Grutman, Heela Yang Tsuzuki, and others. Expand its distribution nationwide, entering all doors of...

Global Cosmetics News
Aug 28th, 2026
Vacation appoints Nelson Miranda CEO to lead next stage of growth.

Vacation appoints Nelson Miranda CEO to lead next stage of growth. THE WHAT? US sun care brand Vacation has appointed Nelson Miranda as Chief Executive Officer, bringing in the former Not Your Mother's CEO to accelerate the brand's next phase of growth following investment from VMG Partners. THE DETAILS Miranda joins Vacation after serving as CEO of DeMert Brands, parent company of Not Your Mother's, which was acquired by Henkel in 2026, and previously held senior roles at Procter & Gamble and Revlon. He will work alongside co-founders Dakota Green, Lach Hall and Marty Bell, with priorities including expanding US distribution, pursuing collaborations and driving product and format innovation. Vacation is currently stocked by retailers including Target, Walgreens, Costco and Ulta Beauty, as well as Sephora.com, and generated estimated net sales of US$60 million to US$75 million in 2025. VMG Partners acquired a minority stake in the business in March 2026. THE WHY? The appointment signals Vacation's transition from an emerging sun care brand towards a more scaled beauty business, with Miranda's experience expected to support further retail expansion and operational growth while allowing the founders to maintain their focus on brand and product development.

Fashionista
Mar 31st, 2026
Must read: British Fashion Council CEO unveils growth plan, 'Nylon' relaunches 'Nylon Guys'

Must read: British Fashion Council CEO unveils growth plan, 'Nylon' relaunches 'Nylon Guys' Plus, American Exchange Group to acquire Allbirds' assets. These are the stories making headlines in fashion on Tuesday. British Fashion Council CEO unveils growth plan. The British Fashion Council (BFC) unveiled its new strategy, "BFC 2030: Access, Creativity, Growth," on Tuesday. The strategy establishes the organization's position as the fashion industry's incubator. Under the leadership of BFC CEO Laura Weir, the strategy "brings together funding, education, skills, space, partnerships and global access into a connected system designed to nurture creative excellence, strengthen commercial resilience and drive long-term growth." {British Fashion Council} Nylon relaunches Nylon Guys. Nylon is relaunching Nylon Guys, the brand's men's fashion and culture title. Its upcoming inaugural issue is set to feature a "rising voice" as its cover star. Nylon Guys was originally founded in 2004 and had an 11-year run in print. The revived title will launch with three issues in 2026 and appear in select Nylon broadsheets. Each issue will feature original editorial, fashion and beauty stories, as well as visually driven storytelling highlighting voices across music, art, entertainment and fashion. {Fashionista inbox} American Exchange Group to acquire Allbirds' assets. American Exchange Group is acquiring all of Allbirds' intellectual property and certain other assets and liabilities for an estimated transaction value of $39 million. The deal is expected to close in the second quarter of 2026. "Over the past decade, Allbirds has evolved into a lifestyle footwear brand known for modern design, innovative materials and unparalleled comfort," Allbirds CEO Joe Vernachio said in a statement. "This next chapter with AXNY builds on the foundational work already completed and sets up the brand to thrive in the years ahead." {Allbirds} VMG Partners invests in Vacation. VMG Partners has reportedly invested in Vacation, the sun-care brand known for its nostalgic packaging. VMG Partners has previously invested in Kosas, K18 and Drunk Elephant. The exact size of the investment has not been reported, but it is understood to be for a minority stake. VMG Partners joins True Beauty Ventures and Silas Capital as investors. {WWD/paywalled} Pitti Uomo names Sunflower as its third guest designer. Sunflower, a Copenhagen-based menswear label,will hold a runway show in Florence as the CPHFW Special Project at Pitti Immagine Uomo 110, taking place from June 16-19. DSM Kei Ninomiya and Simone Rocha will also be guest designers at this year's Pitti Uomo. "For us, this moment marks the introduction of the next chapter for Sunflower," Sunflower Founder Ulrik Pedersen said in a statement. "The foundation is the same, but the expression is sharper, more defined and more ambitious." {Fashionista inbox}

Who What Wear
Apr 3rd, 2025
This SPF Smells So Good It Had a 1700-Person Waiting List - Now There's a White Lotus - Coded Perfume to Match

And just a few weeks later, cult SPF brand Vacation launched its Chardonnay Oil to a waiting list of 1700 loyalists.

Happi
Jun 3rd, 2024
Vacation Inc. Launches New Shimmer Oil

Vacation Inc. launches new Shimmer Oil.

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