Onitsuka Tiger and Varley to add to Knightsbridge retail mix. Tom Bottomley 30 October 2026 Japanese fashion brand Onitsuka Tiger and contemporary athleisure and activewear brand Varley have both signed leases with The Knightsbridge Estate to open new stores on London's Brompton Road. Onitsuka Tiger will open a 3,996 sq ft store at 39-41 Brompton Road in December 2026, while Varley will open a 3,965 sq ft store at 77 Brompton Road in spring 2027. The Onitsuka Tiger store will add to its other London locations at 14-18 Neal Street in Covent Garden, which opened in May 2025, as well as its flagship store 249-251 Regent Street. The new Varley store will also be its third standalone location in London, with its other stores at 110-112 King's Road in Chelsea, which opened in August 2023, and its store at 104 Marylebone High Street. Founded by husband-and-wife duo Lara and Ben Mead in 2014, Varley is headquartered between Los Angeles and London and counts Harrods, Selfridges, Anthropologie, Net-a-Porter, Harvey Nichols, Neiman Marcus, Bloomingdale's, Saks Fifth Avenue and Nordstrom as stockists. It also operates 10 standalone stores in the US, including three in New York. Ben Mead, co-founder & CEO of Varley, said: "London has always been an important market for Varley, and we're delighted to be opening our third UK store on Brompton Road. With its distinctive mix of fashion, lifestyle, and retail destinations, the area feels like a natural fit for us. This opening marks another exciting milestone in our UK growth, and we look forward to welcoming more customers to the brand." Onitsuka Tiger and Varley joining the retail mix between Harrods and Harvey Nichols in Knightsbridge will follow other new Brompton Road fashion additions this year. Dutch luxury fashion and lifestyle house Aurélien opened its first UK flagship at 59 Brompton Road in July, spanning 3,228 sq ft, while footwear retailer Office followed in August, opening a 4,385 sq ft store at 73 Brompton Road. Sarah Waller, on behalf of The Knightsbridge Estate, commented: "Retailers are becoming increasingly selective about where they invest, prioritising high quality space in destinations with an established customer base and a complementary mix of brands. "The recent openings of Aurélien and Office, alongside new lettings to Onitsuka Tiger and Varley, underline the confidence brands have in Brompton Road. At The Knightsbridge Estate, we are responding to that demand by building a balanced mix of premium fashion, footwear and lifestyle brands that feels accessible yet aspirational. That breadth gives people more reasons to visit Brompton Road and is central to the long-term proposition." Feature image: Onitsuka Tiger's Spring/Summer 2027 collection at Milan Fashion Week.

Varley, contemporary lifestyle and clothing brand, to debut in Houston. Varley is set to open its first Greater Houston store in The Woodlands. Published Date: October 1, 2026, 5:28 PM EDT Varley, the lifestyle and clothing brand, is embarking on a major expansion. According to a recently filed Texas Department of Licensing and Regulation permit, Varley is set to debut in Houston in the Town Center neighborhood of The Woodlands, within the premier open-air lifestyle and shopping center known as Market Street at 9595 Six Pines Dr Unit 830. The permit further details that construction on the new Houston Varley is expected to start toward the end of November this year and is slated to wrap up by the end of May next year. If all goes well with permitting and the estimated $540,000 construction project, the new Varley should open by Spring 2027. At the helm of the new 2,300-square-foot Varley to come to Market Street is the brand's Head of Operations, Garielle Olson. What Now Houston reached out to Olson to find out more about the upcoming exciting debut. Unfortunately, we did not hear back by the time of this publication. "A wardrobe for how you live & move. Varley is a contemporary lifestyle brand for the modern woman. Founded by Lara and Ben Mead in 2014, we create timeless collections designed for the way women live and move today," the Varley website reads. "Rooted in quiet confidence, our approach is defined by versatility, elegance, and ease. From knitwear, outerwear, and everyday staples to Club and active collections, each piece is designed to move seamlessly through every part of your day." The Meads met in 2010 while training for the London Marathon. During a trip to Santa Monica, California, Lara noticed women seamlessly wearing workout clothes for everyday activities like shopping, lunch, and work. The couple launched Varley in 2014 via Instagram as a self-funded activewear project blending London style with Californian ease. In 2015, they released a hand-modeled lookbook that secured early wholesale partnerships. "What started as a shared vision and merging of passions has grown into an international, family-run business with over 1,000 points of sale worldwide, and offices in London, Los Angeles, and New York," the Varley website reads. "Today, Varley is a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community." In 2016, the founders self-funded a relocation of operations to Los Angeles. In 2018, the brand expanded past traditional activewear, introducing signature knitwear, outerwear, and their popular DoubleSoft fabric alongside external investment. The Meads opened their first brick-and-mortar flagship store on King's Road in London in 2023, celebrating their 10-year anniversary by opening their first U.S. flagship store in SoHo, New York, in October 2024. Today, Varley operates as an international family-run business with offices across London, Los Angeles, and New York, boasting over 1,000 points of sale worldwide. There are now 12 dedicated Varley retail store locations worldwide, with one in Texas serving the Dallas community and its visitors. What Now also reached out to the brand's VP of Sales, Nicole Odenwald, to find out more about further expansion plans in the region. But we did not hear back by the time of this publication. Varley is anticipated to debut in the Greater Houston region in the Town Center neighborhood of The Woodlands, within Market Street at 9595 Six Pines Dr Unit 830 by next Spring. (This is a developing story. As more information is made available, we will update this article. Stay tuned!) Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Houston Regional Reporter Candese Charles first fell in love with journalism in the second grade, when she started the Charles Gazette. Since then, her career as a journalist has taken her to TV screens in New Orleans, the Bay Area, and Las Vegas. She believes that a good story has the power to change the world or at least change the way you think about food. Food is a love language for her, as both her father and brother are chefs. Originally from Los Angeles, after a trek across the country for her career as a TV news reporter, she's happy to call North Las Vegas home. When she's not writing about the hottest and newest restaurants, she's spending time with her family, catching concerts and music festivals, or brunching with her besties. She's excited to bring you a delicious bite of the next big restaurant.