Vartana

Vartana

Financing platform for technology vendors

About Vartana

Simplify's Rating
Why Vartana is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$89M

Headquarters

San Francisco, California

Founded

2020

Overview

Vartana provides a platform that allows technology vendors to offer financing options to their customers. The platform simplifies the financing process by enabling quick credit approval based on basic demographic information, which helps customers access funds without affecting their credit scores. Vartana stands out from competitors by focusing on partnerships with technology vendors, ensuring that the financing solutions are integrated into the sales process, which helps vendors close sales more effectively. The company's goal is to facilitate affordable access to technology products for customers while generating revenue through fees for its financing services.

📈
Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for B2B buy now, pay later solutions boosts Vartana's market potential.
  • Vartana's recent $12M funding round strengthens its financial position and growth prospects.
  • Partnerships with technology vendors streamline sales processes and improve cash flow.

What critics are saying

  • Increased competition from B2B 'buy now, pay later' startups threatens market share.
  • Over-reliance on the capital marketplace model may expose Vartana to financial risks.
  • Ongoing SaaS budget constraints could limit vendor partnerships and revenue growth.

What makes Vartana unique

  • Vartana offers a unique all-in-one financing platform for technology vendors.
  • The platform provides payment flexibility without impacting customers' credit scores.
  • Vartana's capital marketplace ensures a balance sheet-light business model.

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Funding

Total Funding

$89M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

7%

2 year growth

52%
TechCrunch
Jan 24th, 2023
B2B Sales Closing And Financing Platform Vartana Raises $12M

The software-as-a-service (SaaS) industry is facing budget constraints and reductions in headcount as a result of the pandemic and the broader slowdown in tech. Companies have tightened up their budgets for SaaS purchases, looking to keep cash on hand while growing more efficiently.That’s why Kush Kella and Ahmed Sharif founded Vartana (which my colleague Mary covered recently). While working together at fleet management company Motive, Kella and Sharif say they dealt with the pains and problems caused by broken SaaS contract management and rigid payment infrastructure. After years watching deals falls through due to a lack of payment flexibility, they left Motive to build Vartana, aiming to equip companies with a managed platform that helps sales reps close deals.“Vartana is a win-win for sellers and buyers of SaaS services and hardware products,” Kella told TechCrunch in an email interview. “It gives vendors new tools to close contracts and generate cash with prepaid deals while offering buyers various payment options and a simplified purchasing experience, ensuring buyers are able to purchase the best technology available to grow their business.”Vartana today announced that it raised $12 million in a Series A round led by Mayfield with participation from Xerox Ventures, Flex Capital and Audacious Ventures., bringing its total raised to $19 million. Vartana also secured a $50 million line of credit from i80 Group, which Kella says will ensure financed deals can be managed through Vartana’s new capital marketplace.“With the launch of the Vartana’s capital marketplace, Vartana no longer holds buyer debt in their books, ensuring a balance sheet-light business,” Kella said

TechCrunch
Jan 20th, 2022
On a mission to be the ‘Affirm for B2B,’ Vartana secures $57M in debt, equity

While buy now, pay later startups have largely focused on the consumer, a growing group of them are now focusing on the B2B space. The premise behind that is that after all, businesses need more flexible payment options, too. For example, in December, Affirm spinout Resolve, which specializes in “buy now, pay later” capabilities for […]

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Account Executive

San Francisco, CA, USA

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Vartana is Hiring for 1 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Vartana's jobs every few hours, so check again soon! Browse all jobs →

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