Velir

Velir

Designs and builds customized digital experiences

Overview

Velir is a digital agency that designs and builds customized digital solutions to help clients connect with their users. With over 20 years of experience, Velir serves associations, cultural institutions, and educational organizations, providing services such as website design, development, and customer data platforms. Its revenue comes from project-based work and long-term partnerships. Velir differentiates itself through tailored, end-to-end digital experiences and enduring client relationships, evidenced by projects like a refreshed experience for the largest art museum in the United States and an intuitive member portal for the National Association of Home Builders. The company aims to improve user engagement and satisfaction by delivering practical, user-centered digital solutions that fit each client's needs.

About Velir

Simplify's Rating
Why Velir is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Somerville, Massachusetts

Founded

2000

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Simplify's Take

What believers are saying

  • Stella Point Capital partnered with Velir in 2026 to accelerate growth and services.
  • Milken Institute launched its Women’s Health Network platform with Velir in December 2025.
  • Josh Hover joined in April 2026 to scale digital experience platforms and partnerships.

What critics are saying

  • Stella Point Capital’s 2026 backing raises growth targets and exit-pressure timelines.
  • Velir depends heavily on Sitecore, Optimizely, and Vercel ecosystems; platform shifts squeeze margins.
  • Remote-first closure and CEO turnover since June 2025 weaken culture; rivals can poach talent.

What makes Velir unique

  • Velir x Brooklyn Data became Sitecore Velocity’s first partner in January 2026.
  • Eight 2026 Sitecore MVPs signal unusually deep implementation talent across the agency.
  • Platinum Optimizely status and Vercel certification span DXP, analytics, and delivery layers.

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Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
Velir
Apr 21st, 2026
Velir x Brooklyn Data welcomes Mark Abbott as EVP, Growth to accelerate next phase of strategic expansion.

Velir x Brooklyn Data welcomes Mark Abbott as EVP, Growth to accelerate next phase of strategic expansion. Read Time 2 minutes Velir x Brooklyn Data announces the appointment of Mark Abbott as Executive Vice President, Growth. In this role, Mark will lead sales and strategic partnerships, driving the agency's continued momentum at the intersection of digital experience, data infrastructure, and AI-powered decision-making. Mark joins the agency at a pivotal moment, as organizations increasingly seek integrated solutions that connect customer experience with data-driven intelligence. His leadership will play a key role in shaping the agency's growth strategy and expanding its ability to deliver measurable impact for clients. "We are thrilled to welcome Mark to the team," said Wendy Karlyn, Chief Executive Officer. "His deep expertise in building high-performing growth organizations and forging meaningful partnerships will be instrumental as we continue to evolve our capabilities and scale our impact. Mark brings a strategic perspective that aligns perfectly with where we're headed." Mark shared his enthusiasm about joining the organization and its unique market position: "I'm excited to join Velir x Brooklyn Data as EVP, Growth. Leading sales and strategic partnerships and being part of an organization uniquely positioned at the intersection of digital experience, data infrastructure, and AI-driven decision-making is an incredible opportunity." With a strong track record of driving revenue growth and building strategic alliances, Mark will focus on strengthening client relationships, expanding partner ecosystems, and identifying new opportunities for innovation and collaboration. This appointment underscores Velir x Brooklyn Data's commitment to investing in leadership that can help clients navigate increasingly complex digital landscapes while unlocking the full value of their data and experience platforms. About Velir: Velir is a data-driven experience agency that helps organizations connect with audiences through innovative, personalized digital strategies. By leading with data and integrating insights into every project, Velir, Inc. create engaging user experiences that drive measurable results. Central to this is Brooklyn Data, its dedicated data studio, which transforms complex data into actionable strategies. Together, Velir and Brooklyn Data deliver a unified approach to data and digital excellence, empowering clients to achieve transformative growth. Published: Apr 21, 2026 Latest ideas. 1 - 2 of 164 New Results Learn why brands choose SitecoreAI with a practical framework for evaluating digital experience platforms, AI-driven personalization, and efficiency. AI is now built into modern DXPs. Learn how governance, workflows, and strong data practices prevent risk and keep digital teams aligned.

Velir
Sep 16th, 2025
Velir Achieves Platinum Partner Status with Optimizely, Strengthening Digital Experience Leadership

Velir is proud to announce that Velir, Inc. has been certified as a Platinum Solution Partner by Optimizely, a leading Digital Experience Platform (DXP) provider.

PR Newswire
Jun 10th, 2025
Velir And Brooklyn Data Announce Leadership Transition As Company Enters Its Next Chapter

SOMERVILLE, Mass., June 10, 2025 /PRNewswire/ -- Velir, a data-driven digital experience agency, is entering a new phase as it celebrates 25 years of innovation. After a decade of leadership, CEO Dave Valliere will step down, and Wendy Karlyn has been appointed as the company's next Chief Executive Officer

Velir
Mar 24th, 2025
Velir Earns Acquia Elite Partner Status

Previously, Velir, Inc. were named Top Growth Partner of the Year for North America, demonstrating its continued achievements in delivering innovative and scalable Acquia digital solutions.

PR Newswire
Feb 4th, 2025
Velir Reimagines Henry Schein One'S Digital Experience With Cutting-Edge Optimizely Implementation

SOMERVILLE, Mass., Feb. 4, 2025 /PRNewswire/ -- At Velir, we believe that every digital experience should transform how businesses connect with their audiences. This belief drove our collaboration with Henry Schein One, a division of Henry Schein, a leader in dental software solutions, to launch a dynamic new website designed to set the standard for usability, scalability, and audience engagement. Built on the Optimizely platform—recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms—the new site represents a bold leap forward in delivering a seamless and personalized user journey, boosting search visibility, and driving measurable pipeline growth

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