Reduce Drinkware, Vera Bradley debut limited-edition collection at Target. The collection - exclusive to the retailer - features Reduce Drinkware products and accessories in colorful Vera Bradley patterns. March 31, 2026 Reduce Drinkware x Vera Bradley Collection Reusable drinkware brand Reduce has announced a partnership with Vera Bradley, facilitated by Vera Bradley's licensing agency, IMG Licensing. The exclusive collection of tumblers and accompanying accessories with Vera Bradley's signature style including Tiny Tomatoes, Garden Paisley Blue, Poppy Meadow, Bluebell Ditsy Hibiscus, and Lake Fishies. The launch also includes accompanying straw toppers, wrist straps, and mini tote bag charms. "Many of the women on our team still have their Vera Bradley pieces from college, while our younger team members have embraced the brand with a fresh, modern perspective," says Meg Smith, marketing director, Reduce. "Seeing that multigenerational love made this collaboration a perfect fit." "Vera Bradley and Reduce both create functional yet joyful products that resonate with people of all ages," says Tasha Blackman, head, marketing, Vera Bradley. "This collaboration felt serendipitous, as co-founders Barbara Bradley Baekgaard and Patricia R. Miller were inspired to create Vera Bradley while traveling through the Atlanta airport, which, fittingly, is where Reduce is based. It's only natural that our two brands are now coming together to make everyday adventures, near or far, a little more joyful." The exclusive Vera Bradley x Reduce collection is now available in select Target stores and on Target.com. License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free.

Vera Bradley names Coach vet CEO. Ian Bickley, previously executive chairman, has been pushing forward the company's transformation initiatives. Published March 13, 2026 Dive brief: * Ian Bickley has been appointed chairman and chief executive officer of Vera Bradley, the company announced Thursday. Bickley served in leadership roles at Coach for 24 years, per his LinkedIn profile. * The company also named Chief Financial Officer Martin Layding as its chief operating and financial officer. * The leadership announcements were made amid the company reporting its fourth quarter and fiscal year 2026 results. Net revenues for the quarter were down 1.7% to $84.9 million, while net revenues for the year were down over 15% to $269.7 million Dive insight: Vera Bradley has named new top leadership as the company turned a quarterly profit for the first time in over a year. Operating income for Q4 was $2.7 million, compared to a loss of $12.4 million in the year-ago quarter. Net income was $2.7 million, compared to a nearly $47 million loss year over year. The results have given the company confidence that its turnaround strategy, dubbed Project Sunshine, is starting to resonate with customers, Bickley said. The new CEO is credited in part for accelerating that strategy during his time as executive chairman. "We are seeing encouraging signs of stabilization," he said in a statement. Project Sunshine is an initiative that includes the company sharpening its brand focus, resetting its go-to-market approach and improving its digital ecosystem, among other tasks. The company previously "lost track of what made Vera Bradley special and unique and what customers love about us," Bickley said on a call with analysts. "We became indistinguishable from other brands and overreliant on promotions." Since Bickley joined the company as executive chair, his primary focus has been on improving the company's product offerings. Vera Bradley has also added new leadership across all of its key customer-facing roles, including merchandising, marketing, digital commerce, wholesale and stores. For fiscal year 2027, the company expects sales to be between $255 million and $270 million. Vera Bradley also expects an operating loss improvement of 40% or better.