Vercel

Vercel

Platform for building and deploying web applications

About Vercel

Simplify's Rating
Why Vercel is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

501-1,000

Company Stage

Series E

Total Funding

$563M

Headquarters

San Francisco, California

Founded

2015

Overview

Vercel provides a platform for web development and cloud infrastructure, helping developers and businesses build, deploy, and manage modern web applications. Its services are utilized by 1.5 million developers and 10,000 enterprise clients. Vercel offers tools that enhance image and video workflows through AI features like smart cropping and object detection, as well as full lifecycle management for media, including auto-tagging and access control. The company operates a managed global rendering layer that simplifies serverless architecture, ensuring content delivery is efficient and secure with features like automatic HTTPS and DDoS protection. Vercel's subscription-based model caters to a range of clients, from individual developers to large enterprises, making it a significant player in the web development market.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven web tools aligns with Vercel's offerings.
  • Vercel's security features meet the increasing focus on cybersecurity in cloud services.
  • The global web application market's growth presents opportunities for Vercel's platform.

What critics are saying

  • Vercel Fluid's deviation from traditional models may confuse existing users.
  • Cultural clashes from Tremor Labs' acquisition could affect team dynamics.
  • Pressure from Series E funding may lead to strategic missteps.

What makes Vercel unique

  • Vercel offers a unique elastic compute model with Vercel Fluid, enhancing serverless capabilities.
  • The company provides advanced AI-powered tools for web development and media management.
  • Vercel's global rendering layer ensures efficient content delivery without additional infrastructure.

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Funding

Total Funding

$563M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
Reddit
$250M
Vercel
$1250M
Epic Games
$1500M
Airbnb

Benefits

Health Insurance

Stock Options

Company Equity

Professional Development Budget

Unlimited Paid Time Off

Remote Work Options

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

-3%
InfoQ
Mar 9th, 2025
Vercel Fluid: A New Compute Model and an Alternative to Serverless?

Vercel has recently introduced Vercel Fluid, an elastic compute model that allows a single worker to handle multiple requests, similar to a traditional server, while preserving the elasticity of serverless.

Legal Community
Feb 5th, 2025
Walder Wyss advises Tremor Labs’ co-founders on sale transaction - Legalcommunity.ch

Walder Wyss advised Tremor Labs’ cofounders Christopher Kindl and Severin Landolt on the sale of all shares of the company to Vercel.Following the transaction, both Kindl and Landolt will join Vercel’s design engineering team.

GlobeNewswire
Dec 17th, 2024
Vercel Names Steffan Tomlinson, CFO of Stripe, to Board of Directors

SAN FRANCISCO, Dec. 17, 2024 (GLOBE NEWSWIRE) - Vercel, the Frontend Cloud platform, today announced the appointment of Steffan Tomlinson, Chief Financial Officer (CFO) at Stripe, to its Board of Directors.

InfoQ
Nov 24th, 2024
Vercel Expands AI Toolkit with AI SDK 4.0 Update

Vercel has announced version 4.0 of its open-source AI SDK toolkit designed for building AI applications in JavaScript and TypeScript.

Yahoo Finance
Nov 8th, 2024
Vercel Named A Visionary In 2024 Gartner(R) Magic Quadrant(Tm) For Cloud Application Platforms

Evaluation based on Completeness of Vision and Ability to Execute in the first-ever Gartner Magic Quadrant for the sectorSAN FRANCISCO, November 08, 2024--(BUSINESS WIRE)--Vercel, the leading Frontend Cloud platform, announced it was named a Visionary in the 2024 Gartner® Magic Quadrant™ for Cloud Application Platforms. The report evaluated 12 companies, and Vercel was evaluated for its Completeness of Vision and Ability to Execute. We believe this report acknowledges Vercel’s long-standing innovation in frontend development, deployment, and application delivery that scales from independent developers to large multinational teams."Vercel enables the world to ship the best products. Our quadrant positioning as a Visionary is a validation of Vercel’s tools and infrastructure that create a faster, more personalized web," said Guillermo Rauch, CEO and Founder of Vercel. "We’re not only committed to our best-in-class customers, but also to a more open web. This is best reflected in our constantly expanding product roadmap, including v0 and our AI SDK."Vercel: Build, Scale, Secure2024 has seen the announcement of several product updates and new releases from the company, including:v0 for Teams & Enterprises: v0 is now available to teams of all sizes, with plans offering security features like SSO and the ability to opt out of data training.AI SDK 3.4: AI SDK’s unified provider API allows users to use any language model and enables powerful UI integrations into leading web frameworks such as Next.js and Svelte

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