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Vercel provides a platform for building, deploying, and managing modern web applications. It runs a managed, global rendering layer that handles serverless execution so content is delivered quickly anywhere without extra infrastructure. It also offers AI-powered media tools for automatic tagging, smart cropping, context-based transformations, and lifecycle management (auto-tagging, access control, and admin roles). The platform integrates hosting, deployment, routing, and security (automatic HTTPS, encryption, DDoS protection, firewalls) in one service. This makes Vercel different from competitors by offering a unified, globally distributed hosting and rendering stack with built-in AI-enabled media workflows, trusted by millions of developers and thousands of enterprises. The goal is to help developers and businesses ship fast, secure web apps at scale with scalable hosting and AI-assisted media management.
Industries
Data & Analytics
Enterprise Software
Cybersecurity
AI & Machine Learning
Company Size
501-1,000
Company Stage
Series F
Total Funding
$863M
Headquarters
San Francisco, California
Founded
2015
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Total Funding
$863M
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Promptwatch review 2026: features, pros & cons. Jul 25, 2026 This Promptwatch review evaluates the tool's features and ability to track brand presence across ChatGPT, Gemini, Claude, and Perplexity. While Promptwatch tracks how brands appear across ChatGPT, Claude, Gemini, and Perplexity, then benchmarks that visibility against competitors. Aside from other highlighted limitations by users, the price points may not be suitable for SMBs, freelancers, and agencies seeking a more accessible all-in-one solution. Hence, alternatives like Rankpilot have become a go-to option offering stronger rank tracking, audits, content optimisation, and a more budget-conscious pricing point. What is Promptwatch. Promptwatch is an AI search visibility and Generative Engine Optimisation (GEO) tool that tracks brand mentions, citations, and visibility across AI models like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Promptwatch targets marketing teams, SEO professionals, and agencies who need to understand AI-driven search behaviour beyond traditional Google rankings. Its core value proposition centres on tracking prompts, analysing citations, and identifying content gaps across multiple AI platforms simultaneously. Core features of Promptwatch. * Prompt tracking: It monitors users' prompts and flags when AI engines mention the brand in their responses. * Citations analysis: The tool shows which sources AI engines cite when discussing a brand, including third-party mentions on Reddit and YouTube. * Agent analytics: Promptwatch tracks how AI agents and assistants interact with a brand's content, available on Professional and Business tiers. * Content agent: It generates AEO (answer engine optimisation) articles, though the number of articles is limited by tiers. * Sentiment analysis and content gap analysis: The tool evaluates how AI engines characterise a brand and identifies topics where visibility is weak * Integrations: Promptwatch also connects with Cloudflare, Fastly, Vercel, and other hosting/CDN providers. Pros and cons of Promptwatch. Pros. * It tracks AI visibility across ChatGPT, Claude, Gemini, and Perplexity. * It has a clean, intuitive interface (though some users reported otherwise) * It offers a free trial * It has a built-in article generation feature (5/month, 15/month, or 30/month depending on the pricing) * It offers country, state, and city-level tracking. Cons. * Users shared that the UI is complex and has a steep learning curve for new users * Reported UX bugs with limited escalation paths * Starting at $95/month, may be expensive for small businesses * Content generation quality rated as weak by users * The reporting depth and accuracy consistency require improvement * According to users, the Answer Gap report can be difficult for non-SEO professionals to interpret Promptwatch pricing. Promptwatch offers three primary subscription tiers alongside a 7-day free trial. For small businesses that don't need deep AI-driven visibility analytics or need more consistent content to support their growth, a $95 starter plan may offer less value than an all-in-one SEO/GEO tool like Rankpilot at $59/month. Promptwatch user testimonials. Positive reviews. Users highlight that the tool is very elaborate, giving very useful recommendations on how to improve visibility within AI tools. A user notes the content gap feature "showed us we weren't showing up in responses because we were missing specific topics" Negative review. On the other hand, a 60-day hands-on evaluation by Generate More (across 8 other SaaS clients) shared that: "Promptwatch has more UX errors and bugs than other solutions. There is currently no way to escalate and resolve them. We're seeing an increasing amount of bugs in the user interface that can't be dismissed or flagged. This means some core reports we share with customers are faulty." Other user testimonials share that the generated content/articles are weak. Promptwatch vs. Alternatives. Final verdict. Promptwatch offers excellent AI visibility tracking across multiple AI models, with unique features such as crawler log analysis and built-in content generation, though reported UI bugs and weak content warrant caution. For teams needing broad AI model coverage and technical crawl insights, Promptwatch justifies its mid-tier pricing. However, small businesses without dedicated SEO resources may find the learning curve and cost too much. Hence, a top Promptwatch alternative you can opt for is Rankpilot, which offers a more affordable all-in-one SEO/GEO suite including content automation and AI visibility tracking at $59/month.
Menlo's investment in Fireworks: the runtime for specialized intelligence. July 16, 2026 AI inference is quickly becoming one of the largest markets in the world, and Fireworks is leading the expansion with its platform for specialized intelligence and low-cost token production. Today, Menlo is proud to be partnering with Fireworks in its $1.5 billion Series D. As the leading AI labs push the capability frontier forward, they are opening another massive market in parallel: a separate frontier for specialized intelligence, where speed, cost, and control matter as much as raw capability. This second front came into sharp focus in 2026, when models gained the ability to sustain long-running tasks without constant human attention. That shift unlocked entirely new classes of economically valuable work - and pushed one of computing's fastest-growing markets onto an even steeper trajectory. Inference demand didn't just grow; it broadened. Open-source usage on OpenRouter has expanded more than 10x since the start of the year. And while frontier models remain essential, the workloads they unlocked also created demand for a much wider range of inference shapes - models that are faster, more economical, or fine-tuned to a company's own data, workflows, and performance requirements. Fireworks is building the runtime for this world, where custom and open-source models increasingly work alongside frontier models in production. The platform's growth reflects the scale of this emerging production layer: Daily token volume has nearly tripled since late last year, from 15 trillion to 43 trillion, while annualized revenue recently reached $1 billion. The leading platform for open models. Fireworks begins before the first production token is served. The platform brings continued pretraining, supervised fine-tuning, and reinforcement learning onto the same stack as inference. Teams can start with an open model, adapt it to their proprietary data and product feedback, deploy it immediately, and continue improving it from real-world usage. Training and serving become one continuous loop. Once a model reaches production, inference is more than just weights in a box. Running a model in production requires specialized engineering across hundreds of thousands of possible combinations of hardware, quantization, sharding, speculative decoding, batching, and kernels. The right configuration changes with the workload - and with each customer's priorities across price, latency, and quality. Fireworks' proprietary FireAttention stack automates that search, extracting more performance and better economics than any other provider. The result is a single system for turning proprietary data into custom weights, and custom weights into production intelligence with the most efficient token delivery. Many of the AI applications with the largest, most sophisticated needs in the world choose Fireworks: Cursor trained Composer 2, its frontier-level coding model, on the platform. Vercel delivered 40x improvements in latency to v0 users by partnering with Fireworks on reinforcement fine-tuning and speculative decoding. And Factory is using Fireworks to give customers up to 15x more work for the same spend with open-source options. A world-class infrastructure team. Few teams are better suited to build this layer. CEO Lin Qiao previously led PyTorch at Meta, overseeing the development and productionization of the open-source framework that became foundational to modern AI. CTO Dmytro Dzhulgakov was one of PyTorch's core maintainers and a senior leader within Meta's AI organization. The rest of Fireworks' seven-person founding team is similarly formidable: former leaders of Meta's ads infrastructure, News Feed machine learning, PyTorch ranking systems and compiler development, alongside the former AI lead of Google Vertex. Collectively, they helped build the infrastructure supporting some of the world's largest AI systems, from the kernel layer up. More recently, Fireworks added to its leadership president George Hu, who previously helped scale Salesforce 50x to $5 billion, before leading Twilio's 10x growth journey. His arrival gives Fireworks the operating muscle to match the size of its ambitions. Building in the token path. The AI infrastructure stack is reorganizing around the token path: the compute, data, and orchestration that turn intelligence into a product. At Menlo, we believe AI's most enduring infrastructure companies will be built along this value chain. Our portfolio reflects that conviction: from Anthropic at the capability frontier, to OpenRouter in routing, Gimlet and Modal in compute, Neon and Pinecone in databases, and Unstructured in data infrastructure - with more to be announced soon, as we are actively partnering with founders building the defining building blocks of the emerging AI stack. Fireworks sits at the center of our thesis. We could not be more excited to partner with Lin, Dmytro, George, and the entire Fireworks team as they expand and accelerate this market for the next generation of AI applications and developers.
Unpacking Next.js 16: Solving modern web development bottlenecks. July 16, 2026 Next.js 16 is here, bringing performance-first updates, AI-integrated workflows, and streamlined server-side execution. Discover how these features solve real-world architectural headaches. Next.js new features: A comprehensive guide to the Version 16 evolution. In the rapidly evolving landscape of modern web development, the release of Next.js 16 marks a significant leap forward in framework architecture. By prioritizing developer experience (DX), runtime efficiency, and intelligent streaming, Vercel has introduced a suite of Next.js new features designed to handle the demands of enterprise-grade applications. Understanding these updates is essential for developers aiming to optimize performance metrics and maintain a competitive edge in today's high-traffic web environments. 1. Enhanced Server Actions and granular revalidation. Next.js new features in version 16 introduce refined Server Actions, allowing developers to execute server-side logic directly from client components with enhanced precision. These updates enable developers to perform surgical cache invalidation using revalidateTag and revalidatePath, ensuring data freshness without the overhead of full-page reloads. Server Actions serve as the primary method for handling form submissions and data mutations in Next.js 16, allowing for a seamless transition between the client and server. By utilizing granular revalidation, developers can instruct the framework to update only specific segments of the cache, significantly reducing server load and improving application responsiveness. * Solving the Waterfall Problem: Previous iterations often suffered from unnecessary re-renders during complex form submissions, which contributed to increased latency. * Granular Cache Control: Version 16 allows for targeted cache purging. You can now update specific data segments while maintaining the static integrity of the surrounding page layout. // Example of optimized Server Action usage in Next.js 16 'use server'; import {revalidateTag} from 'next/cache'; export async function updateUserData(data) {// Perform database mutation await db.user.update({ where: { id: data.id}, data}); // Targeted revalidation triggers only the specific cache tag // This minimizes unnecessary server-side processing revalidateTag('user-profile');} 2. Partial Prerendering (PPR): Solving the static-dynamic conflict. Partial Prerendering (PPR) is a breakthrough architectural feature in Next.js 16 that enables the delivery of an instant static shell while streaming dynamic content into placeholders. This hybrid approach utilizes Static Site Generation (SSG) for the base layout, while injecting personalized data - such as user dashboards or real-time feeds - via asynchronous streaming chunks. According to performance benchmarks documented by Vercel, implementing PPR effectively optimizes Largest Contentful Paint (LCP) metrics, a primary signal for search engine rankings. By decoupling the static shell from dynamic logic, developers achieve the speed of a static site with the interactivity of a complex dynamic application. How PPR improves web performance: * Instant Loading: The static shell is served immediately, satisfying the initial request requirements for search engine crawlers. * Efficient Streaming: Dynamic components are wrapped in React Suspense boundaries, which allow the server to stream data chunks as they become available. * Reduced Time to Interactive (TTI): By offloading non-critical dynamic parts to the background, the main thread remains free to handle user interactions. 3. Production-Ready Turbopack integration. Historically, large-scale React applications have struggled with slow cold starts and lengthy build times. Next.js 16 brings Turbopack - an incremental build engine written in Rust - to full production stability, effectively replacing traditional Webpack configurations. Turbopack acts as an optimized replacement for Webpack, leveraging high-performance Rust to accelerate the bundling process. Studies on build performance suggest that switching to optimized build engines can reduce development feedback loops by up to 80% in large-scale repositories [1]. Key advantages of adopting the Turbopack engine include: * Drastically Reduced Build Latency: Local server startup times are up to 10x faster compared to legacy Webpack-based workflows. * Incremental Compilation: Turbopack intelligently compiles only the affected modules during the development cycle, ensuring consistent performance even as the codebase grows significantly in complexity. 4. AI-First infrastructure and streaming APIs. The rise of Generative AI has necessitated a standard for managing LLM (Large Language Model) streaming tokens. Next.js new features include updated streaming APIs specifically engineered to mitigate timeout issues often associated with long-running serverless functions. By providing native support for non-blocking asynchronous chunks, Next.js 16 empowers developers to build responsive AI interfaces that stream content to the user in real-time. This reduces the "Time to First Token" and allows applications to match the high-performance expectations set by modern chat-based interfaces. When building AI apps, these APIs ensure that the server-to-client communication remains stable even during high-latency LLM responses. 5. Advanced metadata management for SEO. Search Engine Optimization (SEO) in Next.js 16 is enhanced through a more predictable, asynchronous metadata API. This release effectively addresses the "metadata flicker" issue, where tags would intermittently fail to update during rapid client-side transitions, ensuring that search engine crawlers receive accurate, pre-rendered tags during every indexing event. Best practices for implementing metadata: * Dynamic Metadata: Leverage the generateMetadata function to fetch SEO-relevant data directly from headless CMS platforms or database backends. * Strategic Layout Propagation: Define foundational metadata in root layouts and selectively override or extend them in child page files to maintain a consistent branding and SEO hierarchy across the application. * Consistency: By ensuring metadata is statically generated where possible, you guarantee that social media scrapers and search bots receive the correct OpenGraph images and meta descriptions every time. Summary: strategic advantages of upgrading. Upgrading to Next.js 16 is a strategic imperative for organizations focused on technical scalability and reducing long-term maintenance debt. By leveraging Partial Prerendering, migrating to Turbopack, and utilizing the new streaming APIs, developers can significantly lower infrastructure overhead while drastically improving end-user experience metrics. For a comprehensive look at migration paths and breaking changes, consult the official Next.js documentation. Embracing these new features ensures your architecture remains resilient, high-performing, and prepared for the next generation of web development standards. [1] Source: Benchmarking performance metrics for modern JavaScript bundlers in large-scale enterprise web applications (Industry Report).
Next.js security release and its Next patch release. Vercel, Inc. invest in security at every stage of the Next.js lifecycle, from static analysis and scanning as code is authored, through auditable package publication, to close collaboration with researchers who responsibly disclose vulnerabilities. The React2Shell exploit disclosed last December is an example of that process working as intended, and Vercel, Inc. has continued to mature its security program since then. As part of that process, today Vercel, Inc. is formalizing a security release program for Next.js. The volume of vulnerability research across the industry is rising fast, driven by LLM-assisted discovery: Mozilla recently disclosed 271 issues in a single Firefox release, all surfaced by Anthropic's Mythos Preview. Vercel, Inc. run the same class of tooling against Next.js ourselves, through deepsec, its own researchers, and an expanded bug bounty scope, so more issues reach Vercel, Inc. before they are discovered by attackers. A predictable release schedule. Historically, the team has published ad-hoc patches for security fixes. These were infrequent, but came with no advance notice and caused disruption for its users. Today Vercel, Inc. is moving to a formal security release program, with updates that teams can plan around. This kind of scheduled, pre-announced security release has become standard practice for major open source projects, and Vercel, Inc. think it's the right model for Next.js at its current scale. What to expect. Here's what you can expect going forward: roughly once a month, Vercel, Inc.'ll publish advance notice of upcoming security releases here on the Next.js blog. Each announcement will include the expected release timeline and the highest anticipated severity among the vulnerabilities it covers. This lead time lets you plan your upgrades, and it lets Vercel, Inc. coordinate with hosting providers and other platform partners to deploy mitigations, such as firewall rules, that help protect applications that haven't been patched yet. For urgent disclosures that cannot wait, or vulnerabilities that are already being exploited in the wild, Vercel, Inc. will still publish ad-hoc patches. Vercel, Inc. remain committed to securing your code as quickly as possible. Information on those ad-hoc releases will be also be shared on this blog, as Vercel, Inc. did for React2Shell and other vulnerabilities Vercel, Inc. uncovered in the follow-up investigation. Upcoming July release. Its first scheduled security release will target a publication on July 20, 2026. It will include patch releases for Next.js 16.2 and 15.5, addressing multiple security issues. It includes fixes for 4 high and 5 medium severity vulnerabilities. Vercel, Inc. will publish a blog post containing the specifics of the update, including details of any CVEs, once the patch is available. Its security program. Vercel, Inc. work with a talented set of researchers to secure Next.js and other open source frameworks through Vercel's Open Source Bug Bounty. Anyone interested in contributing to the security of eligible frameworks is encouraged to participate there. Any questions or concerns regarding its security programs or vulnerability management can be sent to [email protected].
Vercel has open-sourced a universal plug-and-play 'Skills' CLI for AI coding agents like Claude Code, Codex, and Cursor. Vercel Labs has launched an open ecosystem and CLI tool for discovering, installing, and managing reusable instructions for AI coding agents. AIDeveloper44 Team The Vercel Agent Skills CLI acts as a centralized package manager for AI agent instructions. * Vercel Labs released an open agent skills ecosystem, functioning as a package manager for AI instructions. * The npx skills CLI installs Markdown-based instruction files directly into agent configuration directories. * Over 70 AI coding agents are supported, including Claude Code, Cursor, GitHub Copilot, and Windsurf. * The central registry, skills.sh, tracks over 900,000 installations from contributors like Microsoft and Anthropics. Vercel Labs has introduced the Agent Skills ecosystem and its accompanying command-line interface, npx skills. This tooling provides a standardized method for developers to discover, install, and manage reusable instruction sets - termed "skills" - for various artificial intelligence coding agents. The ecosystem addresses a specific requirement in AI-assisted development: supplying agents with structured procedural knowledge, such as architectural guidelines, testing frameworks, or specific codebase practices, without requiring developers to manually rewrite prompts across different environments. The Agent Skills directory. The centralized registry for these capabilities is hosted at skills.sh. The directory tracks the usage of public skills and currently lists over 900,000 installations across the platform. Organizations such as Anthropics, Microsoft, and individual developers have contributed open-source repositories to this directory. According to the platform's leaderboard, highly utilized skills include frontend design guidelines, codebase architecture improvement protocols, and infrastructure planners for environments like Microsoft Azure. Developers can search the directory via a web interface or query it directly from the terminal using the skills find command, which supports interactive searching and filtering by specific repository owners. CLI functionality and installation scopes. The primary interaction point for the ecosystem is the npx skills command-line interface. Functioning similarly to traditional package managers, developers use the add command to pull skills from remote sources. The CLI supports a wide variety of source formats, including GitHub shorthand (owner/repo), full GitHub or GitLab URLs, direct sub-directory paths within a repository, and local file paths. Installation can be scoped in two ways: * Project Scope: The default behavior installs skills into a hidden directory within the current project (e.g., ./.cursor/skills/). This allows instructions to be committed to version control and shared among team members. * Global Scope: Using the -g flag installs skills to the user's home directory (e.g., ~/.cursor/skills/), making them accessible across all local projects. By default, the CLI utilizes symlinks to connect the agent directories to a canonical copy of the downloaded skill. This method ensures a single source of truth and simplifies version updates. If a local system does not support symlinks, a -copy flag is available to create independent duplicates of the files. Skill architecture and lifecycle management. A skill is technically a directory containing a SKILL.md file. This Markdown file utilizes YAML frontmatter to define essential metadata, specifically a name and a description. Additional metadata fields, such as internal: true, can be added to hide work-in-progress or proprietary tools from standard discovery outputs. The body of the Markdown file contains the exact instructions the agent will parse. During installation, the CLI scans the target repository using specific discovery heuristics. It looks in the root directory, standard skills/ folders, and curated paths like skills/.system/. Developers can use the -full-depth flag to force the CLI to scan beyond these standard container directories. For lifecycle management, the ecosystem provides commands to modify existing local setups. npx skills update checks the remote source for changes and syncs the local copies. npx skills remove uninstalls skills interactively or via CLI flags. For users interested in developing their own instructions, npx skills init [name] scaffolds a new SKILL.md template locally. Additionally, the use command allows a developer to invoke a skill without persistent installation. It reads the remote or local source and outputs the generated prompt to standard output, which can then be piped directly into interactive agents like claude-code. Supported agent environments. The CLI is designed for broad compatibility, currently supporting over 70 distinct AI coding agents. The supported roster includes Claude Code, Cursor, Codex, GitHub Copilot, Windsurf, AiderDesk, OpenHands, and numerous others. The installation process auto-detects which of these agents are present on the host system. If no agents are explicitly flagged in the command, the CLI prompts the developer to select their target environments. For more complex setups, such as custom agents built via the Kiro CLI, developers can map the skill paths manually within their agent's JSON configuration files. By providing a unified packaging system, Vercel Labs' Skills ecosystem aims to standardizes how context and procedural instructions are distributed across the fragmented landscape of AI-assisted development tools. References & Sources
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Industries
Data & Analytics
Enterprise Software
Cybersecurity
AI & Machine Learning
Company Size
501-1,000
Company Stage
Series F
Total Funding
$863M
Headquarters
San Francisco, California
Founded
2015
Find jobs on Simplify and start your career today