Vericast

Vericast

Marketing technology and services provider

Overview

Vericast is a marketing technology and services partner that helps brands improve customer engagement and grow revenue. It combines marketing software with professional services to design, execute, and optimize campaigns that enhance the customer experience and maximize the impact of media investments. Its offerings include digital marketing technology and solutions for coupon redemption and printed check orders, generating revenue from digital products, promotions, and check-related services. By serving a wide range of industries and applying award-winning technology and deep marketing expertise, Vericast helps clients navigate changing markets and achieve profitable growth.

About Vericast

Simplify's Rating
Why Vericast is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

San Antonio, Texas

Founded

N/A

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Simplify's Take

What believers are saying

  • Vericast updated Checking Engine again on August 11, 2026, signaling active selling.
  • Snowflake Marketplace products and NXTDRIVE extend reach into privacy-safe retail data.
  • 2026 bank-conference calendar shows Vericast still chasing financial-institution acquisition budgets.

What critics are saying

  • S&P said Vericast check volumes fall 5%-6% annually through 2025.
  • RRD closed Vericast digital and print business acquisition on July 22, 2024.
  • Debt maturities and refinancing pressure threaten Harland Clarke if check decline accelerates through 2027.

What makes Vericast unique

  • January 2024 Checking Engine ties compliance, data, media, and execution for banks.
  • NXTDRIVE unifies first-party data and activation across print and digital channels.
  • Vericast owns proprietary consumer and household data across 130 million households.

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Benefits

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Employee Referral Bonus

Life Insurance

Pet Insurance

Growth & Insights and Company News

Headcount

6 month growth

-58%

1 year growth

-58%

2 year growth

-58%
PR Newswire
Jul 16th, 2025
Vericast Receives 17 Accolades from 2025 Hermes Creative Awards

SAN ANTONIO, July 16, 2025 /PRNewswire/ - Vericast is proud to announce it has won 17 accolades from the 2025 international Hermes Creative Awards competition.

Chronicle-Tribune
Mar 18th, 2024
RRD Strengthens Marketing Services with Strategic Acquisition of Digital & Print Marketing Businesses from Vericast

RRD strengthens marketing services with strategic acquisition of digital & print marketing businesses from Vericast.

Destination CRM
Feb 14th, 2024
Vericast Launches NXTDRIVE

Vericast today released its NXTDRIVE customer data marketing platform for retail marketers nationwide.

BNN Breaking
Feb 7th, 2024
Vericast and Snowflake Unite to Launch Innovative Data Products

Vericast, a leading marketing solutions provider, has entered into a strategic partnership with Snowflake, a prominent Data Cloud Company, to introduce an innovative suite of data products aiming to transform marketing strategies.

MarTech360
Nov 17th, 2023
Vericast's NXTDRIVE Delivers Next-Level Customer Engagement with Integrated, Personalized Messaging

Vericast's collaboration with MessageGears is foundational to building a messaging solution that allows users to directly access data from various sources all within the NXTDRIVE platform.

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