Curion partners with Verisoul to strengthen fraud prevention and protect the integrity of consumer research. Investment underscores Curion's ongoing commitment to delivering trusted insights through a secure, high-quality consumer panel. Curion, a leader in product and consumer research, today announced a strategic partnership with Verisoul, an advanced fraud prevention platform designed to identify and prevent fraudulent activity across digital communities. The partnership represents the latest investment in Curion's ongoing commitment to maintaining the integrity of its proprietary consumer database while delivering the highest quality insights to clients. As artificial intelligence continues to evolve, so do the tactics used by bad actors attempting to exploit online platforms. By leveraging Verisoul's sophisticated fraud detection capabilities, Curion is taking another proactive step to ensure its consumer panel remains authentic, engaged, and representative. We continue to invest in advanced fraud prevention because maintaining a high-quality panel is our number one priority and a key strategic initiative for our Consumer Experience team this year." - Patricia Manos, SVP of marketing & consumer experience at Curion "AI is making incredible advances, but it's also making fraud more sophisticated," said Patricia Manos, SVP of marketing & consumer experience at Curion. "Our consumer database is one of our most valuable assets and a critical component of the trusted insights we deliver to our clients. Protecting its integrity is essential. We continue to invest in advanced fraud prevention because maintaining a high-quality panel is our number one priority and a key strategic initiative for our Consumer Experience team this year." Over the past several years, Curion has made significant investments in enhancing the consumer experience, from improving recruitment and engagement strategies to implementing rigorous quality control measures throughout the research process. The partnership with Verisoul builds upon these ongoing efforts, adding another layer of protection to ensure consumers have a positive, secure experience while providing clients with reliable, high-confidence data. "Creating an exceptional experience for our consumers has always been central to our mission," Manos added. "Trust is earned through continuous improvement. This partnership represents another meaningful step forward in our ongoing commitment to both our panelists and our clients." As organizations across industries face increasing challenges from AI-generated fraud, identity spoofing, and automated bots, Curion remains committed to staying ahead of emerging threats through continuous investment in technology, innovation, and best practices. By combining industry-leading research expertise with cutting-edge fraud prevention technology, Curion continues to set the standard for quality, transparency, and confidence in consumer insights.

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... Ironwood adds Verisoul tech to boost data quality tool. April 30 2026 In the US, full service MR and data collection agency Ironwood Insights Group has integrated advanced fraud detection technology from Verisoul into its proprietary RealRespondent fraud prevention platform. Full service MR firm Ironwood was founded in 2017, is headquartered in Chandler, Arizona, and offers research design, qual and quant data collection, data processing, analytics, reporting and dashboard visualization. Austin, Texas-based Verisoul uses active forensics to analyze thousands of network, device, behavior and identity signals for every user, in real time, to prevent survey fraud including bots, duplicates and other fraudsters. The firm partnered with Research Results six months ago, and also works with companies in AdTech, AI and FinTech. Aside from Verisoul's technology, RealRespondent uses a mix of AI-led technologies and human-directed logic and analytical protocols to offer what it calls 'a new tier of defenses against mal activity,' - evolving and adapting continuously to fight new kinds of fraud and promise high quality data. Ironwood CEO Brad Larson says of the latest addition: 'We are incredibly excited about the powerful impact Verisoul is having on our already robust RealRespondent platform. Since our testing, which began in May of 2025, we've seen significantly higher catch rates across numerous malicious activities and our data collection efficiency and data quality metrics continue to climb dramatically. Integrating Verisoul's state-of-the-art verification software into our suite of AI-led fraud mitigation technologies accelerates our ability to stay ahead of increasingly sophisticated fraudulent activities.' Web sites are at www.verisoul.ai and www.ironwoodinsights.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...