Overview
Vermont Cider Company makes hard ciders and ready-to-drink cocktails in the United States from a modern cidery in Middlebury, Vermont. Its lineup includes Woodchuck, Wyder’s, Magners Irish Cider, Blackthorn, and Day Chaser, a spirit-based RTD launched in 2021. The ciders are created by fermenting apples, blending flavors, and packaging them as easy-to-drink beverages, with Day Chaser adding a higher-alcohol, spirit-based twist. The company distinguishes itself through a long history of reviving the American hard cider category, a diverse portfolio of domestic and imported options, and a large-scale production facility, all aimed at broad consumer appeal and growth of the cider category.
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Simplify's take
What believers are saying
- USB became exclusive U.S. sales partner on January 27, 2025, improving execution.
- Woodchuck's 2026 lineup shows breadth: Amber, Brunch Box, Slice Of Sun, imperials.
- Day Chaser's 2026 site update confirms active RTD momentum and brand extension.
What critics are saying
- Pabst absorbed marketing and distribution in December 2023, stripping away key internal capabilities.
- About 10 jobs were lost from that distribution shift, signaling ongoing efficiency pressure.
- An Heineken, Molson Coors, or Boston Beer push into cider or RTDs can crush Woodchuck.
What makes Vermont Hard Cider Company unique
- Middlebury production plus Woodchuck and Wyder's give Vermont Cider rare heritage brands.
- Day Chaser expands them beyond cider into spirit-based RTDs with real tequila.
- USB partnership, effective January 27, 2025, centralizes national sales and retailer access.
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