Vermont Hard Cider Company

Vermont Hard Cider Company

Crafts hard ciders and ready-to-drink cocktails

Overview

Vermont Cider Company makes hard ciders and ready-to-drink cocktails in the United States, operating a cidery in Middlebury, Vermont. Its products include Woodchuck, Wyder’s, Magners Irish Cider, Blackthorn, and Day Chaser, a spirit-based RTD launched in 2021, brewed by fermenting apples and blending flavors for easy-to-drink beverages. The company stands out with a history of reviving the American hard cider category since 1991 and a diverse lineup of domestic and imported ciders, produced at a modern facility. Its goal is to grow and sustain the hard cider category in the U.S. by offering a broad, dependable selection that appeals to many consumers.

About Vermont Hard Cider Company

Simplify's Rating
Why Vermont Hard Cider Company is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

Acquired

Total Funding

N/A

Headquarters

Middlebury, Vermont

Founded

1991

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Simplify's Take

What believers are saying

  • USB partnership starts January 27, 2025, giving brands a larger national selling machine.
  • Day Chaser had rapid multi-state rollout plans and DTC shipping to over 28 states.
  • Local ownership under Northeast Drinks Group preserves production and brand decisions in Vermont.

What critics are saying

  • USB took exclusive U.S. sales and marketing on January 27, 2025, reducing control.
  • Pabst distribution changes already cut about 10 jobs in 2024, signaling margin pressure.
  • If Day Chaser and Woodchuck stall, Northeast Drinks Group loses its core cider story.

What makes Vermont Hard Cider Company unique

  • Middlebury production stayed local after Northeast Drinks Group bought VCC in 2021.
  • Woodchuck and Wyder’s give Vermont Hard Cider national brand recognition.
  • Day Chaser expands beyond cider into spirit-based RTDs, widening shelf-space access.

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Funding

Total Funding

$0

Below

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Parental Leave

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Wellness Program

Employee Referral Bonus

Professional Development Budget

Training Programs

Performance Bonus

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
The Brewer Magazine
Jan 13th, 2025
Vermont Cider Co. Announces Long-Term Sales & Marketing Partnership with United States Beverage

Vermont Cider co. announces long-term sales & marketing partnership with United States Beverage.

New York Red Bulls
Feb 9th, 2023
Red Bulls and Magners Announce Marketing Partnership | New York Red Bulls

Most recently, in 2022, Vermont Cider Co. introduced Day Chaser, a vodka and tequila based RTD canned cocktail.

BarBiz Magazine
Jan 14th, 2022
Vtciderco launches Day Chaser

Vermont Cider Company is pleased to introduce its first RTD offering, Day Chaser.

The Middlebury Campus
Nov 4th, 2021
Ne Dg acquired Vermont Cider Company on Apr 9th 21'.

Northeast Drinks Group was created solely to purchase VCC and reestablish local ownership, according to firm partner David Mander.

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