Verndale acquires the Product Experience Division of Amp, expanding end-to-end product, UX, and technology capabilities. News provided by. BOSTON, Jan. 22, 2026 /PRNewswire/ - Verndale, a leading digital experience and technology company, today announced the acquisition of the Product Experience Division of Amp, from Advantage Solutions. They will operate as Verndale as part of the acquisition. The move strengthens Verndale's position as a modern growth partner, expanding its ability to take brands from initial concept to fully built digital products - and continuously optimize them for measurable business impact. The Product Experience Division of Amp is known for combining its product design, UX, engineering and digital marketing capabilities via an embedded approach to building high-performing digital product experiences for global brands across tech, CPG, healthcare, and consumer industries. The team brings deep capabilities in product strategy, rapid prototyping, product development, and ongoing management through SEO, analytics, and experimentation. "Brands are under more pressure than ever to turn digital experiences into real business growth, and that requires strategy, creativity, technology, and product thinking working as one," said Chris Pisapia, CEO of Verndale. "They share our obsession with craft, speed, and measurable outcomes. Together, we're building a unified model that helps clients move faster and deliver digital experiences that evolve like products - not projects." The acquisition strengthens Verndale's ability to support the full lifecycle of digital experience - from ideation and UX through engineering, activation, and ongoing product management. It also expands Verndale's reach into growth-minded verticals such as technology and CPG, where brands increasingly expect partners to blend product development with performance marketing and experience optimization. "Our team and Verndale have a shared belief in the synergy of design, technology and data," said Robert Balmaseda, SVP Product Experience. "Clients will benefit from our combination of expertise and embedded style of working to deliver a faster, more connected path from vision to market." This acquisition reflects Verndale's continued investment in building a next-generation digital experience platform, combining product, UX, engineering, data, and marketing capabilities into a single, accountable partner. Global investment bank Canaccord Genuity advised Advantage Solutions on the transaction. About Verndale Verndale is an independent digital customer experience company that guides ambitious brands to growth through the next generation of connected experiences, by combining strategy, creativity, technology, and data. Learn more at verndale.com. About Advantage Solutions Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods brands and retailers. Advantage has offices throughout North America and strategic investments and owned operations in select international markets. For more information, please visit youradv.com. SOURCE Verndale Corporation

Verndale, a digital experience and technology company, has acquired Vaan Group, a Shopify Platinum Design & Technology partner specialising in direct-to-consumer commerce. The acquisition establishes a dedicated D2C offering within Verndale and expands its Shopify storefront capabilities. Vaan Group has built commerce experiences for DTC, luxury and lifestyle brands through Shopify storefronts, platform migrations and design-driven ecommerce ecosystems. The deal enables Verndale to accelerate product development from concept to launch and optimisation. The acquisition marks a strategic expansion for Verndale beyond traditional digital experience services, reflecting commerce's growing importance in experience strategy. Financial terms were not disclosed.

Verndale acquires Fishtank. Verndale, a leading digital customer experience company, announced today the acquisition of Fishtank, a Sitecore Platinum Partner. The acquisition significantly expands Verndale's Sitecore expertise, deepens its AI and composable capabilities, and marks another milestone in its mission to build a new model for a new era, guiding ambitious brands through the next generation of connected experiences. The acquisition comes at a time of significant industry change, as brands seek to navigate the AI era and technology platforms advance to meet unparalleled customer expectations. This move positions Verndale among North America's most advanced SitecoreAI experience practices, combining the talent and innovation of two award-winning partners. Together, the agencies bring a combined 14 Sitecore MVPs, a proven record of enterprise-scale implementations, and a shared commitment to turning emerging technology into measurable business growth. "Verndale and Fishtank have earned their reputations by helping brands modernize with Sitecore," said Eric Stine, CEO of Sitecore. "Together they bring the scale, expertise, and innovation our customers need to realize the full value of SitecoreAI." "Verndale and Fishtank share a belief in guiding clients' progress through technology," said Chris Pisapia, CEO of Verndale. "This acquisition brings together two of Sitecore's most awarded partners. Our combined depth of expertise allows us to deliver that value at even greater scale, guiding brands confidently into the AI-driven future and turning the power of SitecoreAI into business impact." Verndale was recognized this year with the Sitecore Award for Innovation, while Fishtank earned the Sitecore Award for Strategic Excellence. Together, the teams will empower mid-market and enterprise organizations to personalize, automate, and scale digital engagement through advanced SitecoreAI and composable architectures. "We've always been driven by innovation and delivering technical excellence to help our clients grow," said Dan Cruickshank, President of Fishtank. "Now, by joining Verndale, we can help brands move faster into the AI era, delivering smarter, more adaptive, and more personalized experiences." With the addition of Fishtank and the expansion of its data and analytics offering, Verndale continues to evolve its agency model, helping brands modernize, orchestrate, and operate their digital ecosystems to achieve measurable growth. About Verndale Verndale is an independent digital customer experience company that guides ambitious brands through the next generation of connected experiences - combining strategy, design, technology, and data to drive measurable growth. A multi-award-winning Sitecore Platinum Partner, Verndale delivers end-to-end digital solutions for global enterprises across industries. Learn more at verndale.com. About Fishtank Fishtank is a Sitecore Platinum Partner recognized for its excellence in Sitecore development, composable architecture, and digital experience strategy. Based in Alberta, Canada, Fishtank helps leading enterprise brands design and deliver scalable, adaptive experiences. Learn more at getfishtank.com.