VOverview
Verndale is a digital experience agency that delivers strategy, design, development, data, and marketing for web, mobile, and ecommerce to create human-centered customer journeys. It works by guiding clients through a collaborative process—from defining objectives and user needs to designing interfaces, building scalable solutions, analyzing data, and marketing to drive engagement. It differentiates itself with 25+ years of experience, offices in Boston, Montreal, Los Angeles, and Quito, serving industries from manufacturing to higher education, and a focus on transparency, integrity, and excellence. Its goal is to help clients achieve their desired outcomes by delivering practical, scalable digital experiences that improve journeys and drive measurable success in a changing digital world.
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About Verndale
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, MA
Founded
1998
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Simplify's take
What believers are saying
- October 2026 Contentstack Elite status should unlock more enterprise co-sell opportunities.
- September 2026 Quinnipiac results proved 90% optimization gains and 25% AI-readiness improvement.
- June 2026 Sitecore Velocity access gives earlier beta features and stronger migration pull-through.
What critics are saying
- Platform partners like Sitecore and Contentstack can disintermediate agencies by selling services directly.
- Agency differentiation erodes fast if 2026 AI visibility offerings become standard marketing commodities.
- No funding cushion is visible; a sales slowdown could force margin compression by 2027.
What makes Verndale unique
- Verndale now spans Sitecore, Optimizely, and Contentstack after 2026 partner expansions.
- March 2026 Homestead and January 2026 Amp acquisitions add commerce, UX, and retention depth.
- Verndale packages AI agents, content supply chain, and modernization into measurable delivery.
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Benefits
- Health Insurance
- Dental Insurance
- Life Insurance
- Disability Insurance
- Paid Holidays
- Paid Vacation
- Paid Sick Leave
- Remote Work Options
- Training Programs
- Professional Development Budget
Growth & Insights and Company News
6 month growth
23%1 year growth
28%2 year growth
28%Verndale achieves Elite Partner status with Contentstack, expanding composable experience delivery. Partner status recognizes Verndale's growing Contentstack expertise, joint customer momentum, and commitment to innovation across content, data, and AI Together, Healthcare Industry Today is helping enterprise teams get more value from composable architecture by connecting content, data, personalization, and AI in ways that are practical, measurable, and built to scale." - Jim King, Verndale BOSTON, MA, UNITED STATES, October 21, 2026 /EINPresswire.com/ - Verndale, a digital customer experience and ecommerce agency, today announced that it has achieved Elite Partner status in the Contentstack Partner Program. Contentstack's highest partner tier, Elite, recognizes organizations with demonstrated technical expertise, proven customer impact, and strategic knowledge of the Contentstack platform and composable digital experience architecture. The milestone reflects the continued growth of the Verndale and Contentstack partnership. Verndale has expanded platform enablement and certification across its teams and deepened collaboration with Contentstack on complex customer initiatives. Together, Verndale and Contentstack are supporting organizations as they modernize content operations, connect enterprise systems, and deliver more personalized digital experiences. "Achieving Elite Partner status is a meaningful milestone in a partnership that has grown from early platform enablement into a shared go-to-market and delivery motion," said Jim King, VP, Partners & Alliances at Verndale. "Together, we're helping enterprise teams get more value from composable architecture by connecting content, data, personalization, and AI in ways that are practical, measurable, and built to scale." "Verndale reaching top Elite status is a milestone for both organizations, and it's well earned," said Contentstack's CRO, Todd Rathje. "Over the past year, they've been right beside us in some of the most important wins for both our companies. Verndale has gone all in on the Contentstack AXP platform because they see what it does for their customers: faster time to value, more flexibility and better digital experiences. That kind of conviction is what makes a great partner. We're proud to celebrate this with the Verndale team, and we're excited about what we'll build together next." Verndale will exhibit at Contentstack ContentCon 2026 in Chicago on October 27th-28th, connecting with digital experience leaders, Contentstack customers, and ecosystem partners. The event will provide an opportunity to share Verndale's perspective on composable architecture, personalization, AI-enabled optimization, and the practical steps organizations can take to turn platform investments into measurable business outcomes. Verndale is also a finalist in Contentstack's 2026 Partner Hackathon. The team's submission, "Frictionless - From Friction to Conversion," is a real-time decisioning solution designed to help digital experiences respond to visitor intent. The concept uses behavioral signals to infer likely friction and select the next-best, on-brand experience for a visitor. The solution combines Contentstack capabilities including Agent OS, Personalize, Brand Kit, Automate, Visual Builder, and workflows, with Lytics for behavioral intelligence, HubSpot for CRM enrichment, and Google Vertex AI for search and content-gap signals. In the demo, Contentstack Personalize delivers governed experience variants while an explanation layer shows the signals, friction pattern, and outcome being optimized. The result is a reusable, closed-loop pattern for personalization, conversion-rate optimization, and composable experience delivery. "Frictionless demonstrates what becomes possible when Contentstack is placed at the center of a broader, intentionally composable architecture," said Deepthi Katta, Technical Director at Verndale. "It gives teams a practical way to move from static personalization to explainable, governed, and measurable decisioning." The Hackathon finalists will be featured at ContentCon, where the solution will be presented for judging and audience voting. About Verndale Verndale is a digital customer experience and ecommerce agency that guides ambitious brands through the next generation of connected experiences. Combining strategy, design, technology, data, AI, and marketing, Verndale helps organizations create experiences that are discoverable, measurable, and human-centered. With deep expertise in content management systems (CMS), digital experience platforms (DXP), and more, Verndale advises clients on the best fit technologies to enable their growth. Learn more at www.verndale.com. About Contentstack Contentstack is a composable digital experience platform that helps enterprises create, manage, and deliver content across channels. Its platform brings together headless CMS capabilities, personalization, automation, and integrations so teams can build digital experiences that are flexible, scalable, and ready for what's next. Learn more at www.contentstack.com. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Healthcare Industry Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Verndale introduces AI visibility and Content Supply Chain services for marketers. Oct 07, 2026. AI-generated answers are changing how people research brands before visiting a website. For marketers, visibility now includes whether an answer mentions the brand, recommends it, describes it accurately, and relies on sources the business can stand behind. Verndale introduced two related services to help measure AI visibility and build the content operations needed to improve it. Research from SparkToro, based on Similarweb clickstream data from January through April 2026, found that 68% of US Google searches ended without a click. Gartner also reported that 45% of surveyed B2B buyers used generative AI during a recent purchase, primarily to gather information about vendors and products. SEO remains essential, but marketers now interpret visibility more broadly. Rankings and traffic show whether people can find a page. AI visibility also asks whether a brand becomes part of the answer and whether the answer is correct. "A brand can have strong search rankings and still be missing from the questions that shape consideration," said Tod Szewczyk, Managing Director of Marketing Services at Verndale. "Brands need to know where they are being named, when they are being recommended, which sources are influencing the answer, and where inaccurate information is taking hold." Google's guidance says established SEO practices remain relevant to AI Overviews and AI Mode. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) build on that foundation by examining how brands appear across AI responses and which content, authority, or source gaps may be limiting discovery. To answer those questions, Verndale evaluates AI visibility by repeatedly testing real audience questions across major AI assistants. The analysis measures whether a brand is named, recommended, and cited, identifies the sources that shape each answer, surfaces questions where competitors appear instead, and flags claims that conflict with confirmed facts. This produces a practical content brief rather than a single visibility score. That approach can surface both category leadership and hidden vulnerabilities. In a recent study for a leading US graduate school, Verndale collected over 7,200 AI answers to more than 100 questions across ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, and Claude. The study evaluated prospective graduate students separately from buyers of professional learning because each audience asked different questions and encountered a different competitive set. Across questions about graduate degree programs, the institution earned 16% of tracked provider mentions, the largest share among 18 institutions, and its official website accounted for 13% of citations, more than any other domain. Those strong overall results still contained meaningful gaps: in 21 combinations of a question and an AI assistant, at least two competitors appeared, but the institution never did. The study also found 284 answers that conflicted with a current program fact confirmed by the client. The findings show why overall visibility can hide specific risks. A brand may lead its category while remaining absent from important questions, receiving few recommendations, or being described with outdated information. The most useful analysis connects each gap to the exact audience question, cited source, and fact that needs attention. Verndale's complimentary SEO, GEO, and AEO assessment helps organizations establish that baseline across search and AI results. It examines technical health, content coverage, competitive visibility, citations, answer accuracy, and the authority signals influencing discovery, so teams can see where visibility is strong and where it needs work. Correcting the findings requires more than a list of page edits. Teams need clear ownership, reusable content models, reliable source material, and a way to keep information current across channels to translate the work into lasting visibility gains. Verndale's AI-Ready Content Supply Chain Assessment helps organizations identify where content operations are losing time, consistency, and value across planning, creation, review, localization, distribution, measurement, and governance, while its Agentic AI Readiness Assessment identifies where AI agents can safely improve throughput and ROI without compromising control. A recent Verndale engagement with Quinnipiac University illustrates the operational side of the work. Governed agent workflows turned existing stories into reusable content blocks while marketers retained final approval. Quinnipiac increased article optimization coverage from 0% to 90% while also reporting a 33% improvement in content recall and a 25% improvement in AI readiness. "AI visibility creates a new demand signal for content teams," Szewczyk said. "The organizations that act on it will connect what audiences are asking with the content, governance, and workflows required to answer accurately." About Verndale. Verndale is a digital experience agency that helps brands create, optimize, and grow through strategy, design, content, data, AI, and technology. The company works with marketing and technology teams to build discoverable, measurable, and human-centered digital experiences. Read this next. Sep 16, 2026
Quinnipiac University and Verndale demonstrate How AI agents can make every story work harder. Sep 16, 2026, 10:06 ET The AI-enabled model improves content article optimization by 90% and AI readiness by 25%. BOSTON, Sept. 16, 2026 /CNW/ - Quinnipiac University and Verndale are highlighting an AI-enabled content operating model that helps the university's digital content marketing team turn existing QU.edu stories into more reusable, discoverable digital experiences that showcase the breadth and credibility of the university. At Opticon 2026, Lisa Scrofani, Director of Product Strategy at Quinnipiac University, and Doug Yoder, Technical Director at Verndale and an Optimizely MVP, shared how they built and deployed AI agents to surface hidden content and optimize pages for both visitors and AI search, resulting in: * 33% improvement in content messaging recall for readers and a 75% improvement in user experience through proof points that enable scanning and better retention * 90% increase in content article optimization and 91 minutes of additional compounded productivity per week for marketers * 25% improvement in AI readiness, supported by structured content and stronger authority signals "Content must be unique to us and move the needle to ensure we're visible in an AI-search-first world," said Lisa. "Marketers need AI that's consistent, easy to use, and in systems they're already in and that's what we're accomplishing with our AI agents." Working together, Quinnipiac and Verndale started with use cases that were structured, repeatable, and scalable enough for Optimizely's Agent Platform, Mark (formerly known as Opal). This approach was well-suited for AI and let the university focus its AI investment rather than attempt to automate every marketing task at once. The agent workflows help with: * Creating article highlight (TL;DR) summaries from long-form stories * Extracting faculty media mentions into reusable blocks to build credibility * Surfacing testimonials hidden in news articles and stories for reuse across the sites * Building photo galleries more timely to create more engaging experiences for users The workflows connect Quinnipiac Today, Mark, and Optimizely CMS, treating AI agents as an extension of the marketing team. AI agents manage structured work, while people focus on strategy, creativity, and final approval. "In our experience, some of the most impactful applications are operational. Think about the work your marketing team performs every week across content QA, CMS updates, or metadata. Those are all structured decisions that you make repeatedly," said Doug. "We weren't looking for AI to be creative. We were looking for AI to consistently handle structured work so the marketing team could focus on the decisions that matter." This project builds on Verndale's previous work for QU.edu, where the agency supported a digital transformation spanning research, design, development, and measurement, leveraging Optimizely technology. The collaboration follows Quinnipiac's recognition in 2025 for Optimizely's Immersive Experience Award for pushing the boundaries of content management and creating digital experiences that engage and inspire audiences. Read the full case study story, How AI Changed the Digital Content Marketing Operating Model for Quinnipiac University, which also illustrates a framework for building AI Agent workflows. About Verndale Verndale is a digital experience agency that helps organizations across industries design, build, and optimize complex digital ecosystems. As a Premier Platinum Optimizely partner, Verndale specializes in CMS, AI-enabled workflows and agents, and experimentation. The company is also certified in Optimizely's Agent Platform, Mark. With over 60 Optimizely certifications, multiple Partner of the Year awards (2019, 2021, 2023), and the 2024 Customer Choice Partner for North America, Verndale delivers measurable value through strategy, design, development, data, and digital marketing. Learn more at www.verndale.com. SOURCE Verndale Corporation
Quinnipiac University and Verndale demonstrate How AI agents can make every story work harder. Sep 16, 2026, 10:06 ET The AI-enabled model improves content article optimization by 90% and AI readiness by 25%. BOSTON, Sept. 16, 2026 /PRNewswire/ - Quinnipiac University and Verndale are highlighting an AI-enabled content operating model that helps the university's digital content marketing team turn existing QU.edu stories into more reusable, discoverable digital experiences that showcase the breadth and credibility of the university. At Opticon 2026, Lisa Scrofani, Director of Product Strategy at Quinnipiac University, and Doug Yoder, Technical Director at Verndale and an Optimizely MVP, shared how they built and deployed AI agents to surface hidden content and optimize pages for both visitors and AI search, resulting in: * 33% improvement in content messaging recall for readers and a 75% improvement in user experience through proof points that enable scanning and better retention * 90% increase in content article optimization and 91 minutes of additional compounded productivity per week for marketers * 25% improvement in AI readiness, supported by structured content and stronger authority signals "Content must be unique to us and move the needle to ensure we're visible in an AI-search-first world," said Lisa. "Marketers need AI that's consistent, easy to use, and in systems they're already in and that's what we're accomplishing with our AI agents." Working together, Quinnipiac and Verndale started with use cases that were structured, repeatable, and scalable enough for Optimizely's Agent Platform, Mark (formerly known as Opal). This approach was well-suited for AI and let the university focus its AI investment rather than attempt to automate every marketing task at once. The agent workflows help with: * Creating article highlight (TL;DR) summaries from long-form stories * Extracting faculty media mentions into reusable blocks to build credibility * Surfacing testimonials hidden in news articles and stories for reuse across the sites * Building photo galleries more timely to create more engaging experiences for users The workflows connect Quinnipiac Today, Mark, and Optimizely CMS, treating AI agents as an extension of the marketing team. AI agents manage structured work, while people focus on strategy, creativity, and final approval. "In our experience, some of the most impactful applications are operational. Think about the work your marketing team performs every week across content QA, CMS updates, or metadata. Those are all structured decisions that you make repeatedly," said Doug. "We weren't looking for AI to be creative. We were looking for AI to consistently handle structured work so the marketing team could focus on the decisions that matter." This project builds on Verndale's previous work for QU.edu, where the agency supported a digital transformation spanning research, design, development, and measurement, leveraging Optimizely technology. The collaboration follows Quinnipiac's recognition in 2025 for Optimizely's Immersive Experience Award for pushing the boundaries of content management and creating digital experiences that engage and inspire audiences. Read the full case study story, How AI Changed the Digital Content Marketing Operating Model for Quinnipiac University, which also illustrates a framework for building AI Agent workflows. About Verndale Verndale is a digital experience agency that helps organizations across industries design, build, and optimize complex digital ecosystems. As a Premier Platinum Optimizely partner, Verndale specializes in CMS, AI-enabled workflows and agents, and experimentation. The company is also certified in Optimizely's Agent Platform, Mark. With over 60 Optimizely certifications, multiple Partner of the Year awards (2019, 2021, 2023), and the 2024 Customer Choice Partner for North America, Verndale delivers measurable value through strategy, design, development, data, and digital marketing. Learn more at www.verndale.com. SOURCE Verndale Corporation
Verndale acquires Homestead Studio, expanding full-funnel D2C growth capabilities. Mar 12, 2026, 11:37 ET BOSTON, March 12, 2026 /PRNewswire/ - Verndale, a leading digital experience and technology company, today announced the acquisition of Homestead Studio, a premier D2C acquisition and retention agency and Klaviyo Master Elite Partner. Homestead will operate as part of Verndale's DTC and commerce practice. The move accelerates Verndale's strategy to deliver end-to-end digital growth solutions - extending beyond platform implementation and product experience into lifecycle marketing, advertising, paid media, social, CRM strategy, and revenue optimization. Homestead is recognized for driving measurable growth for ecommerce brands through lifecycle strategy, email and SMS marketing, segmentation and personalization, automation architecture, and performance optimization. As a 2025 Klaviyo Americas Agency Partner of the Year, Homestead brings deep Klaviyo expertise and a strong track record of increasing customer lifetime value and retention-driven revenue. "Modern D2C brands need a full-funnel growth engine," said Chris Pisapia, CEO of Verndale. "With Homestead, we add award-winning acquisition and retention expertise to our commerce and product capabilities, creating a connected platform that supports brands across the entire customer journey." The acquisition, alongside Verndale's recent acquisition of Vaan Group, forms an integrated D2C growth platform and enhances Verndale's ability to support the full commerce lifecycle - from platform strategy and experience design to acquisition, activation, retention, and ongoing optimization. "At Homestead, we've always believed sustainable growth requires ownership of the entire funnel - acquisition without retention is a leaky bucket, and retention without efficient acquisition doesn't scale," said Riley Trotter, Homestead Studio CEO. "By joining Verndale, we're able to connect performance-driven acquisition with best-in-class retention marketing and commerce expertise. That allows us to help brands scale customer acquisition efficiently, maximize lifetime value, and build durable growth models for modern D2C businesses." The Homestead acquisition reflects Verndale's investment in building a next-generation digital experience platform, combining product, UX, engineering, data, and marketing capabilities into a single, accountable partner for brands navigating the evolving DTC and ecommerce landscape. Garros Group was the strategic and financial advisor to Homestead Studio in this transaction. About Verndale Verndale is a customer experience company that guides ambitious brands to growth through next-generation connected experiences shaped by strategy, creativity, technology, and data. Learn more at Verndale.com. About Homestead Studio Homestead Studio is a growth agency specializing in acquisition and retention services, crafting customized solutions for D2C brands for sustainable and profitable growth. Homestead Studio is a Klaviyo Master Elite partner and was 2025 Klaviyo Agency Partner of the Year, Americas. Learn more at HomesteadStudio.co. SOURCE Verndale Corporation
Verndale is Hiring for 4 Jobs on Simplify!
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About Verndale
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, MA
Founded
1998
Verndale is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs