Vertical Insure has secured financing from Updata Partners to expand its embedded insurance infrastructure for vertical SaaS platforms. The Minneapolis-based company partners with over 100 software platforms across sports, travel, events, construction, and education sectors, including Blackbaud, LeagueApps, and Togetherwork. Vertical Insure develops white-label insurance solutions that integrate directly into platform workflows, offering coverage at the point of purchase. The funding will support go-to-market execution and expansion into new markets and verticals. CEO Brock Noland said embedded insurance is becoming an essential part of the user experience for vertical software, noting that platforms are looking beyond subscriptions for long-term differentiation. Jon Seeber, general partner at Updata Partners, highlighted the company's software-driven approach and compelling ROI. Updata Partners manages over $3 billion in committed capital, focusing on B2B software and software-driven businesses.

Why offering travel insurance should be standard for property managers. Let's be honest - bookings don't always go as planned. A guest's flight gets canceled, a family member gets sick the day before check-in, or a hurricane rolls in and ruins a long-awaited beach week. When that happens, guests start asking for refunds, and property managers are stuck in an awkward spot: either eat the cost, hold firm and risk a bad review, or spend hours negotiating partial refunds. That's exactly why offering travel insurance at the time of booking has become such a smart move for short-term rental operators. It protects your revenue, gives your guests peace of mind, and takes the emotional pressure out of those tough cancellation conversations. Why travel insurance matters more than ever. Travel insurance shifts the financial risk of cancellation away from both you and your guest, creating a smoother experience for everyone. Vacation rentals are a significant purchase for most guests - often thousands of dollars locked in months ahead of the trip. When something unexpected happens, guests naturally look to the property manager for relief, even when your cancellation policy clearly says otherwise. Offering travel insurance flips that dynamic. Instead of you absorbing the loss or denying a refund, guests have a real path to recover their money through a third party. That means fewer chargebacks, fewer angry emails, and fewer negative reviews tied to circumstances outside of anyone's control. It also signals to guests that you care about their investment in the trip, which builds trust before they've even unpacked. How Vertical Insure makes it easy to offer. Vertical Insure embeds travel protection directly into the booking flow, so guests can opt in without leaving your site or jumping through extra hoops. Vertical Insure is a travel protection product designed specifically for booking platforms, and it integrates cleanly with Lodgix. If you're a Stripe user, the insurance offer appears right in the purchase path - guests see it as part of checkout, can review the coverage, and add it with a single click. For non-Stripe users, Lodgix presents the offer immediately after the booking is complete, so guests still have the chance to protect their reservation. You can see exactly how the guest-facing experience looks in this walkthrough. The point is: there's no extra step for you, no separate platform to manage, and no awkward upsell conversation to navigate. It just works alongside your existing checkout. The claims process is where it really counts. Travel insurance only builds goodwill if claims are easy to file and paid quickly - and Vertical Insure is built around exactly that. Here's something a lot of property managers overlook: offering insurance is only half the equation. If the claims process is clunky, slow, or full of fine print, guests will blame you anyway. Vertical Insure has streamlined the claims experience to be fully online, with clear documentation requirements and timely reimbursement. Guests don't have to call a 1-800 number, mail in paperwork, or wait months for a check. That matters because when a guest has a smooth claims experience, they walk away feeling like the whole booking - including the unfortunate cancellation - was handled professionally. And that's the kind of guest who comes back next year or recommends you to a friend, even if they never actually stayed at the property. What this means for your business. Adding travel insurance protects your revenue, reduces refund disputes, and turns potentially negative situations into positive guest experiences. From a business standpoint, the math is pretty straightforward. Every booking that gets canceled without insurance is a potential refund battle, a potential chargeback, or a potential bad review. Every booking with insurance is a problem that solves itself. You also get a small commission on each policy sold, which adds up over the course of a busy season. But the bigger win is operational - your team spends less time on cancellation negotiations and more time on the work that actually grows your business. With Lodgix and Vertical Insure working together, the entire offer happens automatically, so you're not adding anything to your daily workload. Travel insurance used to feel like an optional extra. Today, with consumer expectations higher than ever and weather, illness, and travel disruptions more common, it's really become table stakes for any serious short-term rental operation. Making it easy for your guests to protect their trip is one of those rare wins where everyone - guest, property manager, and platform - comes out ahead. Key takeaways. * Travel insurance protects both your revenue and your guest's investment when unexpected cancellations happen. * Vertical Insure integrates directly into the Lodgix booking flow, with no extra steps for property managers. * A fast, online claims process is critical to making insurance feel valuable to guests. * Offering insurance reduces refund disputes, chargebacks, and negative reviews tied to cancellations. * It's a simple addition that improves the guest experience and your bottom line at the same time.

Ressio now offers embedded Builder's Risk Insurance with Vertical Insure. Ressio Staff June 11, 2026 Ressio now offers embedded Builder's Risk Insurance through Vertical Insure. Ressio, Inc. is excited to announce that Builder's Risk Insurance is now available directly inside Ressio, through its partnership with Vertical Insure - an embedded insurance company that integrates coverage into the software platforms people already use. For too long, securing Builder's Risk Insurance meant stepping outside your workflow. Phone calls, emails, PDFs, back-and-forth with brokers. It's a friction-filled process that can delay project starts and add unnecessary administrative burden to builders who already have enough on their plate. That changes today. What is Builder's Risk Insurance? Builder's Risk Insurance is standard on most construction projects and is often required before finalizing financing and breaking ground. It protects building projects against losses including accidental property and materials damage, theft and vandalism, and weather-related damage. How it works in Ressio. Instead of chasing down a broker before a project can move forward, Ressio customers can now purchase Builder's Risk coverage right inside the platform - at the exact moment they need it. No redirects, no separate logins, no paperwork. The experience is native to Ressio, which means it fits naturally into the workflow you already use to manage estimates, budgets, and client communication. As its Co-Founder & CEO Mitchell Kasselman put it: "Builders shouldn't have to leave their platform to get their project insured. Ressio is the first to embed Builder's Risk Insurance with Vertical Insure, and it's just one more example of how we're removing friction for our builders so they can focus on what they do best." Why this matters. Insurance is one of the last steps in project kickoff that still requires builders to context-switch out of their management software. Removing that step isn't just a convenience - it means projects start faster, with greater confidence that coverage is in place from day one. Brock Noland, CEO of Vertical Insure, shares the same philosophy: embedding coverage at the right moment removes friction and helps builders get what they need without disruption. Available now. Embedded Builder's Risk Insurance is available to all Ressio customers. If you're already using Ressio, you'll find it built into your project workflow. Not a Ressio customer yet? Book a demo to see how the platform - and now your insurance - can work together. About Vertical Insure. Vertical Insure is an embedded insurance company that integrates customized protection into the software platforms people already use. Learn more at verticalinsure.com. Discover the future of building with Ressio. See why modern builders are ditching legacy platforms for Ressio. Book a demo and discover AI-powered automation that actually saves time and protects margins.