Veruna

Veruna

Cloud-based AMS for insurers via Salesforce

Overview

Veruna provides a cloud-based Agency Management System (AMS) built on Salesforce to help independent insurance agencies manage their business operations and customer relationships. The platform works by consolidating policy data, sales tasks, and client communications into a single interface accessible from any device, using real-time dashboards to track performance. Unlike many competitors that use closed systems, Veruna integrates directly with the Salesforce ecosystem, allowing agencies to customize their workflows and access advanced security features. The company's goal is to modernize the insurance industry by replacing outdated manual processes with a digital-first platform that improves agency efficiency and decision-making.

About Veruna

Simplify's Rating
Why Veruna is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1-10

Company Stage

Series B

Total Funding

$22M

Headquarters

Hopkinton, Iowa

Founded

2015

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Simplify's Take

What believers are saying

  • Veruna raised $10M Series B to advance predictive analytics and no-code features.
  • Quote Hero enables two-way quoting, boosting agent efficiency and close rates.
  • Guidewire Vanguards membership connects Veruna to top P&C insurers.

What critics are saying

  • Vertafore's AI quoting captures 70% market, eroding Veruna share by Q4 2025.
  • Bold Penguin's Applied Systems acquisition obsoletes Quote Hero in 6-12 months.
  • Salesforce's native AMS module bypasses Veruna dependency by Dreamforce 2025.

What makes Veruna unique

  • Veruna builds AMS on Salesforce for unparalleled customization and scalability.
  • Veruna downloads carrier data directly into Salesforce Financial Services Cloud.
  • Veruna integrates CRM, policy admin, and real-time dashboards seamlessly.

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Funding

Total Funding

$22M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Company News

Newswire
Feb 8th, 2024
Veruna Launches Quote Hero: A Revolutionary Two-Way Quoting Solution for Independent Insurance Brokers and Agents

Veruna launches Quote Hero: A revolutionary two-way quoting solution for independent insurance brokers and agents.

FF News
Nov 30th, 2023
Bold Penguin And Veruna Announce Industry-Leading Integration To Return Quotes From Bold Penguin To Veruna - Fintech Finance

A few weeks after announcing their partnership, small commercial insurance technology provider, Bold Penguin, and Veruna, a leading insurance Agency Management System (AMS) platform, have extended their industry leading integration. Agents launching a commercial insurance application from Veruna now have the option to retrieve application data and returned quotes directly in their AMS platform, resulting in a truly embedded experience.Typically, integrations between an AMS and rating solutions simply bridge application data to start the quoting process, leaving valuable customer insights to reside outside the agent’s AMS platform. This innovative integration delivers an optimized submission, quoting, and renewal experience, providing agents the data they need, where they need it, to maximize efficiency and close rate in both their quoting platform and AMS.“Agencies are continually looking for ways to increase efficiency in order to fortify their relationships and grow their business. Veruna and Bold Penguin have a shared vision to empower insurance agents, so the partnership is a natural extension to bring that vision to life,” said Chris Kessler, Vice President of Corporate Development for Bold Penguin. “Small business owners can continue to lean on expert guidance from agents using the Terminal quote and bind platform, with Veruna’s agency management system to protect their investments seamlessly and efficiently.”Leaders in the fieldFounded by insurance agents for insurance agents, Bold Penguin is dedicated to simplifying small commercial insurance. Since 2016, Bold Penguin has powered over 6M quote applications and $5B+ in premium.Veruna empowers thousands of U.S

Newswire
Oct 18th, 2023
Veruna Raises ~$10M Million Series B to Propel Insurance Tech Innovation

Leading all-in-one-CRM-AMS built on Salesforce for Independent Agents SaaS Provider Secures Series B Fundraising

Newswire
Sep 21st, 2022
Veruna Joins Guidewire Insurtech Vanguards Program

Veruna, developer of the insurance industry's leading technology solution for independent agents, announced that the company has joined Guidewire's Insurtech Vanguards program, an initiative led by property and casualty (P&C) cloud platform provider Guidewire (NYSE: GWRE). The program helps insurers learn about the newest insurtechs and how best to leverage them to improve operating results. "Our vision is to empower independent insurance businesses and drive transformative change in the industry," said Jennifer Carroll, CEO, Veruna. "The Guidewire Insurtech Vanguards program is advancing this same vision by connecting promising businesses with today's most innovative solution providers, so we're excited to be recognized for inclusion in this elite group of insurtech leaders."

Newswire
Aug 23rd, 2022
Veruna, Inc. Announces Launch Of New Website

Veruna.com now features an updated design, new interactive functionality to better reflect the company's innovative approach to technology. Veruna, developer of the insurance industry's leading technology solution for independent agents, is pleased to announce the launch of a new company website. The site, which has been wholly redesigned and enhanced with new functionality and content, is accessible now at www.veruna.com

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